Webinar – ROI for Financial Marketers: What to Measure (and What Not to Chase) in 2026

The cost of measuring the wrong things is growing.

For banks, credit unions, and fintechs, that can mean:

• Budget going to channels that look efficient but do not drive funded growth
• Partner and publisher impact get undervalued
• AI-influenced discovery being missed in reporting
• Performance stories that fail under executive scrutiny

This webinar will show you how to measure marketing ROI more clearly in 2026.

When? April 20 | 10 AM PST / 1 PM EST
Where? Microsoft Teams

Meet the panel:

• Nicky Senyard, Chief Executive Officer, Fintel Connect
• Binna Kim, Chief Executive Officer, Vested
• Vito Zerilli, VP, Program Management, Axos Bank

What you’ll learn

• Which metrics actually define ROI and which to stop chasing
• How AI-driven discovery is influencing visibility, trust, and performance across paid, earned, and owned channels
• A clear framework for evaluating ROI in an AI-influenced environment, including authority signals and share of voice
• Smarter ways to measure partner and publisher impact beyond last click
• What it takes to connect influence to real revenue (qualified volume, funding rates, blended CAC)
• Practical ways to report results that stand up to CFO and board scrutiny

Can’t make it? Sign up and get the recording straight in your inbox!