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Scale customer acquisition with financial affiliate marketing

The only affiliate marketing platform, network, and agency built exclusively for banks, credit unions, and fintechs
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Trusted by
BMO
Scotiabank
Western Alliance Bank
CIBC
Grasshopper Bank
Neu Money
Coast Capital Savings
Peak Bank, a division of Idaho First Bank
How you acquire more customers

The all-in-one solution for financial affiliate marketing programs

Financial brands acquire customers on a cost per acquisition basis through trusted affiliate partners who only get paid when a customer converts. Unlike other channels where it’s unclear what actually drove results, every result traces back to the specific partner behind it.
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Platform

Purpose-built for financial services

  • Complex tracking and reporting built for how financial brands measure performance
  • Flexible commissions across every product line
  • Automated content compliance as rates and offers change, with an integrated tool like Fintel Check
hands shaking - affiliate network
Affiliate network

Curated, diverse network of financial affiliates

  • Access high-traffic affiliate partners who are difficult to reach without established relationships
  • Guidance on relevant affiliates based on your acquisition goals
  • Diversified, performance-driven partner mix
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Management agency

An extension of your team to accelerate growth

  • Offload day-to-day optimization so your team can focus on higher-impact work
  • Deep expertise in product-level benchmarks and strategic insights to maximize results
  • Real-time investment adjustments based on market signals

Ready to scale your financial affiliate programs?

Bar Graph

25+

years in performance marketing technology
Financial Institution

100+

financial
institutions
Money Symbol

$3.5b+

deposits generated for single banks
Sparkle

70%

average savings in acquisition costs
Affiliate Network

6000+

specialized affiliates and influencer partners
Fintel Connect GEO illustration showing a financial brand missing from an AI search result ranking HYSAs — is your brand in the conversation?

GEO/AEO services

Get your brand cited in AI search results

Generative engine optimization (GEO) and answer engine optimization (AEO) make sure your content gets seen on the AI search tools your customers already use to research financial products. If your brand isn’t in the affiliate content those platforms trust, you’re invisible in the fast-growing channel for financial research. See why GEO is a must-do strategy for banks, credit unions, and fintechs. 

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Affiliate marketing that drives financial product growth

A woman and young man look at a laptop together with pensive, but positive expressions with popups about recent transaction data
GROW YOUR

Banking

Acquire more banking customers and deposits through affiliates who reach high-intent account openers as they compare options. Track results to each approved account, so you always know what’s driving deposit mix and long-term relationship value. Use that visibility to build a repeatable engine for sustainable growth.

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A young woman looks at her laptop with her credit card at the ready
GROW YOUR

Lending

Grow your loan portfolio through affiliates who reach borrowers exactly when they’re comparing offers. You pay only when a shopper becomes an approved, funded borrower, so affiliate incentives stay aligned with real growth. Use performance data to identify which partners consistently deliver quality borrowers, and shift spend toward what works.
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A realtor shows a young couple a house
GROW YOUR

Wealth

Increase funded investment accounts by reaching investors through affiliates already trusted for portfolio and advisory research. Track performance from first research to funded account, so you always know which affiliates deliver qualified investors. Use those insights to prioritize the channels that grow long-term assets under management.
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An older woman is smiling holding a cup of coffee
GROW YOUR

Insurance

Grow policyholders across life, health, and P&C coverage by reaching shoppers through a diverse network of affiliates. Every policy ties back to the campaign that delivered it, so your team always knows what’s working. Use that visibility to scale written premium in a compliant, repeatable way.
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A young woman is happy to be moving into her new home
GROW YOUR

Mortgage

Win more mortgage customers by reaching homebuyers and refinancers through affiliates and comparison content, tracked from first rate search to funded mortgage. Highlight your products where consumers are already comparing options, and refine partners based on approval rates, pull-through, and profitability.
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A young woman is excited to see her flower shop take off
GROW YOUR

Small business

Drive adoption of your small business products by reaching owners through affiliates who already have their trust, across checking, cards, lending, and cash management. Pay only for approved customers, and use performance insights to prioritize the products and segments that drive long-term value.
Speak to an expert
A woman and young man look at a laptop together with pensive, but positive expressions with popups about recent transaction data
GROW YOUR

Banking

Acquire more banking customers and deposits through affiliates who reach high-intent account openers as they compare options. Track results to each approved account, so you always know what’s driving deposit mix and long-term relationship value. Use that visibility to build a repeatable engine for sustainable growth.
Speak to an expert
A young woman looks at her laptop with her credit card at the ready
GROW YOUR

Lending

Grow your loan portfolio through affiliates who reach borrowers exactly when they’re comparing offers. You pay only when a shopper becomes an approved, funded borrower, so affiliate incentives stay aligned with real growth. Use performance data to identify which partners consistently deliver quality borrowers, and shift spend toward what works.
Speak to an expert
A realtor shows a young couple a house
GROW YOUR

Wealth

Increase funded investment accounts by reaching investors through affiliates already trusted for portfolio and advisory research. Track performance from first research to funded account, so you always know which affiliates deliver qualified investors. Use those insights to prioritize the channels that grow long-term assets under management.
Speak to an expert
An older woman is smiling holding a cup of coffee
GROW YOUR

Insurance

Grow policyholders across life, health, and P&C coverage by reaching shoppers through a diverse network of affiliates. Every policy ties back to the campaign that delivered it, so your team always knows what’s working. Use that visibility to scale written premium in a compliant, repeatable way.
Speak to an expert
A young woman is happy to be moving into her new home
GROW YOUR

Mortgage

Win more mortgage customers by reaching homebuyers and refinancers through affiliates and comparison content, tracked from first rate search to funded mortgage. Highlight your products where consumers are already comparing options, and refine partners based on approval rates, pull-through, and profitability.
Speak to an expert
A young woman is excited to see her flower shop take off
GROW YOUR

Small business

Drive adoption of your small business products by reaching owners through affiliates who already have their trust, across checking, cards, lending, and cash management. Pay only for approved customers, and use performance insights to prioritize the products and segments that drive long-term value.
Speak to an expert
    Abstraction of the Fintel Check Dashboard showing a chart of Checks that are Complete, at risk and pass

    Automated financial affiliate marketing compliance

    Content compliance becomes a bottleneck when it’s reactive and a manual process that can’t scale. As specialists in regulated industries, we provide automated content monitoring directly into your affiliate programs, proactively catching rate and disclosure changes. 

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    Best-in-class partnerships

    We’re proud to collaborate with industry-leading platforms, technologies and organizations to drive the industry forward. Visa-issuing partner? Find out about our preferred offerings through the Visa Fintech Partner Connect.

    Learn more
    visa
    Google
    The Venture Center
    Branch
    AppsFlyer
    Massachusetts Bankers Association
    Vested
    New Media Advisors

    FAQ

    What is financial affiliate marketing?

    Financial affiliate marketing is a performance-based customer acquisition channel where affiliates promote deposit, card, lending, and insurance products to consumers actively comparing financial options. Banks, credit unions, and fintechs pay only when a customer converts, so acquisition costs stay tied to actual results.

    How is affiliate marketing for financial services different from other industries?

    Affiliate marketing for financial services requires regulatory compliance most industries don’t face, including accurate disclosures, rate accuracy, and ongoing content monitoring as offers change. It also depends on affiliates who understand complex products and longer research cycles, unlike e-commerce, where a single click often leads directly to a sale.

    What is the benefit of using a financial affiliate marketing agency instead of a generalist agency?

    A financial affiliate marketing agency understands the regulatory requirements, content compliance processes, and conversion benchmarks specific to banks, credit unions, and fintechs, expertise a generalist agency typically doesn’t have. That means faster program setup, fewer marketing compliance risks, and partner recommendations based on what actually converts for regulated financial products.

    Who is Fintel Connect built for?

    Fintel Connect is built exclusively for banks, credit unions, and fintechs, providing the platform, affiliate network, and agency expertise needed to grow customer acquisition in a regulated industry. It’s not a generalist solution adapted for financial services, it’s built for financial services from the ground up.

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