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Fintel Connect Blog

Your hub for the latest trends and tips in performance marketing.

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Top Performance Marketing Trends to Watch in 2023

Top Performance Marketing Trends to Watch in 2023

In this article Performance marketing is an evolving space influenced by the adoption of new technologies and changing customer interests. This article highlights the performance marketing trends shaping the industry in 2023. Plus, we share how you can stay...

How to Make Marketing Compliance Your BaaS Superpower

How to Make Marketing Compliance Your BaaS Superpower

In this article Banking-as-a-Service, or BaaS, is changing the game in banking by allowing banks to grow digitally without major infrastructure overhauls. But it does come with its risks, including marketing compliance. Find out what these risks are and why they don’t...

This Is Not Another 2023 Marketing Prediction

This Is Not Another 2023 Marketing Prediction

In this article If there's something that beats predictions, it's learnings. And this year came with many learnings and changes in the industry. The inevitable cookie-less future, iOS changes in consumer privacy, the increasingly turbulent economy, and the Twitter...

Lead Generation Tricks and Tips for 2023

Lead Generation Tricks and Tips for 2023

In this article Lead generation has changed in recent years, and as audiences move online, lead generation strategies need to be as targeted and effective as possible. With so many competitors using digital marketing as their go-to tool to attract new customers,...

Top 3 Takeaways from ABA Bank Marketing Conference 2022

Top 3 Takeaways from ABA Bank Marketing Conference 2022

In this article We gathered the most relevant takeaways from the ABA Bank Marketing Conference to help banks turn their marketing challenges into strengths.A few weeks ago, we attended the Bank Marketing Conference organized by American Bankers Association in Denver....

Top 5 Takeaways from FinCon 2022

Top 5 Takeaways from FinCon 2022

In this article Partnering with financial companies can be tricky. These five suggestions teach how to turn a one-time sponsorship into a long-term partnership.Our team flew to Orlando for FinCon 2022 last month -many of them were first-time FinConers. They went in...

What Marketers are Getting Wrong About Personalization

What Marketers are Getting Wrong About Personalization

In this article Is personalization overrated? We weigh in on a recent op-ed from Marketing Week.Remember when personalization was the big thing? The allure of tailoring brand experiences and messages to a specific audience of one became impossible to resist. Before...

How to boost your influencer marketing campaigns

How to boost your influencer marketing campaigns

In this article Here's how you can empower your influencers to go the distance in driving new customers to your financial institution. Is our marketing funnel airtight? Can we leverage the success of our influencers to amplify results even further? Is any of the...

Master the Growth Mindset: 4 Tactics to Drive Performance

Master the Growth Mindset: 4 Tactics to Drive Performance

In this article Four key tactics to achieving a growth mindset at your company: Focusing on bottom-funnel attribution Leads: quality vs. quantity Referrals to scale your growth exponentially Choosing purposeful technologies When it comes to identifying best practices,...

How to win long-term brand deals as an influencer

How to win long-term brand deals as an influencer

In this article ​Are you looking to go beyond one-time sponsored posts and into long-term brand deals? Here’s how you can get a step ahead of the competition.If you're an influencer, you know how competitive the space is: everyday there are content creators,...

Rooftop Happy Hour in New York

Rooftop Happy Hour in New York

Following Affiliate Summit East 2022, we hosted a happy hour event at the Elise Rooftop in New York. It was an exciting evening of conversation, networking, and cocktails with leaders in financial services. Thanks to everyone who joined us! Check out our photos from...

Credit Score Affiliate Programs You Can Join

Credit Score Affiliate Programs You Can Join

In this article We will discuss few of the credit score affiliate programs most suitable for influencers looking to add new financial partners to their affiliate portfolio.Are you a content creator/influencer looking to add new financial partners to your affiliate...

Why The FIRE Lifestyle Isn’t Just A Fad

Why The FIRE Lifestyle Isn’t Just A Fad

In this article We will discuss how you as an influencer/affiliate can help your niche audience to embark upon their journey of the FIRE movement.More and more people are looking to get control of their personal finances, and for many, that means planning earlier for...

How to Monetize your Hobby Via Affiliate Marketing

How to Monetize your Hobby Via Affiliate Marketing

In this article Not sure how you can monetize your favourite everyday hobbies? Here’s everything you need to know to get started.Hobbies are great and can be an enjoyable reprieve from the stress of the workday but they can be very costly, too. Skiing, hiking, health...

Where to Put Your Beer & Wine Money this Dry January

Where to Put Your Beer & Wine Money this Dry January

In this article Not sure what to do with the extra cash you have this Dry January? Check out these six financial products that will help you improve your financial health in 2022.Farewell to 2021 and hello 2022! With the holidays behind us, people are making...

The Key to Financial Literacy: Start Young

The Key to Financial Literacy: Start Young

In this postFinancial literacy is something that many struggle with regardless of age, income, background, or education, and one of the best ways to educate yourself is to start young. Keep reading to learn about how one of our own is doing more to support financial...

Be a Digital Marketing Superhero: ABA Conference Takeaways

Be a Digital Marketing Superhero: ABA Conference Takeaways

In this articleFear not - if you missed this year’s Bank Marketing Conference hosted by the American Bankers Association, we've got you covered. Check out our top takeaways to strengthen your brand's digital marketing strategy heading into 2022.While we’d have loved a...