Fintel Connect Blog
Your hub for the latest trends and tips in performance marketing.
What Marketers are Getting Wrong About Personalization
In this article Is personalization overrated? We weigh in on a recent op-ed from Marketing Week.Remember when personalization was the big thing? The allure of tailoring brand experiences and messages to a specific audience of one became impossible to resist. Before...
5 Must-Do’s for Influencers using Affiliate Links in their Content
In this article Are you new to using affiliate links for your content? Here are 5 must-do's for influencers to maximize income earnings from affiliate partnerships.Many influencers have caught on to the power of affiliate links for bringing in additional revenue when...
How to make your influencer campaigns go the extra mile
In this article Here's how you can empower your influencers to go the distance in driving new customers to your financial institution.Influencer marketing offers financial companies an opportunity to reach new customers – customers who are switched-on, engaged, loyal,...
5 Things Influencers Need from Your Financial Institution to Bring You More Customers
In this article Here are 5 ways your financial institution can support your influencer partners to help them drive more customers.Influencers and affiliate marketing have been around for over twenty years, and for financial institutions (FI) , it’s becoming a...
Master the Growth Mindset: 4 Tactics to Drive Performance
What's in this article Four key tactics to achieving a growth mindset at your company: Focusing on bottom-funnel attribution Leads: quality vs. quantity Referrals to scale your growth exponentially Choosing purposeful technologies When it comes to identifying best...
How to win long-term brand deals as an influencer
In this article Are you looking to go beyond one-time sponsored posts and into long-term brand deals? Here’s how you can get a step ahead of the competition.If you're an influencer, you know how competitive the space is: everyday there are content creators,...
![Proven Ways to Attract, Activate, and Grow Banking Relationships [Webinar Recap]](https://www.fintelconnect.com/wp-content/uploads/2022/06/hero-digiital-onboardiing.jpg)
Proven Ways to Attract, Activate, and Grow Banking Relationships [Webinar Recap]
In this article We've recapped some of the key takeaways from our recent webinar where winning strategies were shared by experts from all corners of financial services.A big thanks to everyone who attended our webinar: The Proven Way to Attract, Activate, and Grow...
Rooftop Happy Hour in New York
Following Affiliate Summit East 2022, we hosted a happy hour event at the Elise Rooftop in New York. It was an exciting evening of conversation, networking, and cocktails with leaders in financial services. Thanks to everyone who joined us! Check out our photos from...
Credit Score Affiliate Programs You Can Join
In this article We will discuss few of the credit score affiliate programs most suitable for influencers looking to add new financial partners to their affiliate portfolio.Are you a content creator/influencer looking to add new financial partners to your affiliate...
Why The FIRE Lifestyle Isn’t Just A Fad
In this article We will discuss how you as an influencer/affiliate can help your niche audience to embark upon their journey of the FIRE movement.More and more people are looking to get control of their personal finances, and for many, that means planning earlier for...
Canadian Real Estate & Mortgage Affiliate Programs to Join in 2022
In this article We will zoom in on some of the innovative Canadian proptechs (property technology providers) that are providing cutting-edge technology solutions to homebuyers. If there are potential homebuyers in your audience, you may consider partnering with some...
How to Monetize your Hobby Via Affiliate Marketing
In this article Not sure how you can monetize your favourite everyday hobbies? Here’s everything you need to know to get started.Hobbies are great and can be an enjoyable reprieve from the stress of the workday but they can be very costly, too. Skiing, hiking, health...
Where to Put Your Beer & Wine Money this Dry January
In this article Not sure what to do with the extra cash you have this Dry January? Check out these six financial products that will help you improve your financial health in 2022.Farewell to 2021 and hello 2022! With the holidays behind us, people are making...
How to Tap into one of the Fastest-Growing Verticals: Fintechs
In this article In our panel discussion at Affiliate Summit West 2021, we discussed how Fintechs are shaping the financial industry and how to successfully partner with a fintech brand as an affiliate. Keep reading to learn about the key considerations before taking...
The Key to Financial Literacy: Start Young
In this postFinancial literacy is something that many struggle with regardless of age, income, background, or education, and one of the best ways to educate yourself is to start young. Keep reading to learn about how one of our own is doing more to support financial...
Making Money on YouTube as an Influencer and Affiliate – An Interview with Apple Crider
In this postIf you are looking to make money on YouTube as an affiliate, keep reading to learn about some important tips for managing brand partnerships.No matter how big or small your YouTube channel is, one common challenge faced by content creators is landing brand...
Be a Digital Marketing Superhero: ABA Conference Takeaways
In this articleFear not - if you missed this year’s Bank Marketing Conference hosted by the American Bankers Association, we've got you covered. Check out our top takeaways to strengthen your brand's digital marketing strategy heading into 2022.While we’d have loved a...
Top 5 Takeaways From FinCon 2021 (No surprise – TikTok made the list!)
In this articleIn case you missed this year’s FinCon, you’re in luck! Read on to get the key trends you won’t want to miss as you build out your marketing plans for 2022.After a long period of travel restrictions and not being able to connect in person with our...
The Power of Empathy in Digital Banking
HeadlineIn this article, we explore three powerful recommendations that can help banks provide a more empathetic digital experience for their customers. As customers around the world increasingly adopt digital banking channels, banks face the challenge of providing...
All about that BaaS: The Future of Banking is Open
In this article Here's everything you need to know about BaaS (banking as a service), and how it's an exciting opportunity for incumbent banks to grow their digital portfolio through focusing on core strengths and leveraging partnerships.Banking as a Service (BaaS) is...
5 Bank Marketing Strategies to Keep in your Budget Next Year
In this blog postThinking about what to include in your business's marketing budget next year? Here's what leading bank marketers told us they plan on doing in 2021 to grow their brand and customer acquisition online.Budgeting and planning season for banks and...
How to Handle your First Brand Sponsorship Call
In this blog postSpeaking directly to brands about sponsorships and partnerships can be nerve-wracking, especially if it's your first time. Here are my tips for preparing yourself so that you feel confident and can get what you need out of a conversation bout a...
3 Key Content Marketing Strategies for Financial Services Marketers
In this article To stand out from the crowd, banks and fintechs need content that provides unique informational value and answers questions at every stage of the customer journey. Below are three effective content strategies that you can consider implementing at your...
32 Free Content Marketing Tools for Affiliates and Influencers
In this blogIf you're an influencer, content creator, or affiliate marketer that wants to take their content quality up a notch on a shoestring budget, we've got you covered: check out our list of free resources and apps to help you become a better content...
The End of Third-Party Cookies: What it Means for Financial Marketers
In this article With third-party cookies being sunsetted from Google Chrome, what are the implications for financial marketers? Learn more about what this means and how to prepare your company for a third-party cookie-less future.In January 2020, Google announced that...
Workshop Recap: Winning New Customers in Times of Change
In this article We partnered with the North Carolina Bankers Association on a 4-part marketing seminar to give bank marketers valuable insights for acquiring new customers during times of change. Learn more about our panelist's top tips for developing your bank's...
Is Affiliate Marketing The Best Way To Monetize Content?
In this article What's the best way to monetize your content and maximize your earning potential? Learn the differences between affiliate marketing, sponsorships, and self-authored content, and what you need to consider before you set off on your journey as a content...
Affiliate Managers: The Alfred to your Batman
In this article An affiliate manager can be the secret weapon that helps you maximize your customer acquisition rates, providing you with insider knowledge, expertise, and resources that will boost the performance of your affiliate marketing campaigns.If you’ve read...
CPA Affiliate Networks: What to Consider Before Joining
In this article Not sure if an affiliate network is the right fit for your brand or is giving you the best CPA? Here's what influencers, publishers and content creators should look for when evaluating an affiliate network before you decide to apply.Joining a CPA...
Why You Need to Start Affiliate Marketing Today
In this article For those unsure about whether affiliate marketing is right for you, we’ve put together five reasons why you should start affiliate marketing right now! Read on to learn where your time is best spent. Affiliate marketing is a model that bloggers...