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Small and medium-sized businesses (SMBs) play a vital role in local economies, and banks are constantly seeking ways to connect with them effectively. In the […]

Guest Author: Brian Reilly, Managing Director of BankBound Are you utilizing search channels in your financial institution’s digital marketing strategy? In a competitive landscape, acquiring […]

In today’s data-driven world, marketing strategies that prioritize data analysis and informed decision-making are more critical than ever. To stay competitive, businesses must maximize their […]

Attribution modeling is a significant challenge for most digital marketers. Getting it right requires leveraging the right data and adopting tools and technologies that can […]

Are you a bank or fintech with a portfolio of small business (SMB) products and wondering how and where to reach them? The answer may […]

Community banks are a crucial part of the US financial landscape. They’re like the friendly neighborhood banks that work hand-in-hand with the families and businesses […]

Marketing teams are being pressured to deliver more results while also increasing their efficiency. With budgets shrinking and new players in the industry, there’s a […]

In this article Customer expectations are higher than ever, and for your financial brand to succeed, it needs to be able to not just meet […]

In this article Partner or affiliate marketing has been proven to be the most cost-effective way to reach and acquire new customers. For financial institutions, […]

Is personalization overrated? We weigh in on a recent op-ed from Marketing Week. Remember when personalization was the big thing? The allure of tailoring brand […]

Following Affiliate Summit East 2022, we hosted a happy hour event at the Elise Rooftop in New York. It was an exciting evening of conversation, […]

In this article Not sure what to do with the extra cash you have this Dry January? Check out these six financial products that will […]