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Affiliate Marketing
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Fintel Connect
Demystifying Affiliate Marketing To Target SMBs
Small and medium-sized businesses (SMBs) play a vital role in local economies, and banks are constantly seeking ways to connect with them effectively. In the […]
Fintel Connect
SEO or SEM: What is the best search channel for your financial institution?
Guest Author: Brian Reilly, Managing Director of BankBound Are you utilizing search channels in your financial institution’s digital marketing strategy? In a competitive landscape, acquiring […]
Marketing Strategies
Maximize Your ROI with Data-Driven Marketing Strategies
In today’s data-driven world, marketing strategies that prioritize data analysis and informed decision-making are more critical than ever. To stay competitive, businesses must maximize their […]
Fintel Connect
From Leads to Deposits: How Marketing Attribution Modeling Can Drive Business Success
Attribution modeling is a significant challenge for most digital marketers. Getting it right requires leveraging the right data and adopting tools and technologies that can […]
Fintel Connect
10 High-Performing Finance Affiliate Sites to Successfully Reach SMBs
Are you a bank or fintech with a portfolio of small business (SMB) products and wondering how and where to reach them? The answer may […]
Community Banking
Community Banking Month: Celebrating the Impact of Local Banks on the Financial Landscape
Community banks are a crucial part of the US financial landscape. They’re like the friendly neighborhood banks that work hand-in-hand with the families and businesses […]
Marketing
Top Performance Marketing Trends to Watch in 2023
Marketing teams are being pressured to deliver more results while also increasing their efficiency. With budgets shrinking and new players in the industry, there’s a […]
Marketing
It’s No Longer Enough to Just Meet Customer Expectations
In this article Customer expectations are higher than ever, and for your financial brand to succeed, it needs to be able to not just meet […]
Partner Marketing
The Most Cost-Effective Channel for New Customer Acquisition
In this article Partner or affiliate marketing has been proven to be the most cost-effective way to reach and acquire new customers. For financial institutions, […]
Marketing
What Marketers are Getting Wrong About Personalization
Is personalization overrated? We weigh in on a recent op-ed from Marketing Week. Remember when personalization was the big thing? The allure of tailoring brand […]
Event
Rooftop Happy Hour in New York
Following Affiliate Summit East 2022, we hosted a happy hour event at the Elise Rooftop in New York. It was an exciting evening of conversation, […]
Affiliate
Where to Put Your Beer & Wine Money this Dry January
In this article Not sure what to do with the extra cash you have this Dry January? Check out these six financial products that will […]
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