Is your brand showing up in AI search?
of consumers now use AI search tools for financial product recommendations
Money Report
Motley Fool, 2025
most searched category on AI platforms: banking and financial topics
Polaris Pulse Survey
JD Power, 2025
of sources cited in AI answers about financial products come from affiliates
Competing for Visibility in the Age of AI
Fintel Connect, 2025
We provide AI visibility intelligence and affiliate placements for banks, credit unions, and fintechs
Don’t Take Our Word For It
Hear from our partner
Ashley Gagnon
“Partnering with Fintel Connect’s full-service affiliate marketing solution allowed us to become laser-focused with our acquisition strategy and make informed investment decisions backed by proven data. The team’s expertise in identifying relevant, high-performing affiliates and providing the tools for transparent ROI forecasting and campaign optimization has been instrumental in unlocking triple-digit new account growth while significantly reducing acquisition costs.”
Our Approach
Affiliates are the gateway to your brand's visibility in AI search
When AI search builds an answer, it pulls from sources it already trusts: affiliate websites, comparison content, and editorial guides. If your brand isn't featured there, it doesn't get cited. If it doesn't get cited, customers asking about your product category won't see you.
Publisher share of citations by platform
Competing for Visibility in the Age of AI, Fintel Connect, 2025
High Yield Savings citations by source
Here's how affiliates accelerate your visibility on AI search platforms:
Established trust, built over years of citations
Content already structured the way AI search tools prefer to pull from
A shortcut past the years it usually takes to earn a spot in AI-generated answers
Try it out yourself
Sources cited
This is a simulated demo for illustrative purposes only. Responses do not reflect real LLM output.
The Solution
How we help you get ahead of your competitors on AI search
We grow visibility, sentiment, and customer acquisition for financial brands. Every recommendation is grounded in monthly insights that show exactly where your brand stands, where the opportunity is, and which affiliate partners can get you the best results.
A sample of your monthly report
Pricing
We provide what you need to win in AI search
Monthly GEO
Reporting
The measurement foundation
- Know exactly where you rank on up to 3 AI search platforms (including ChatGPT, Gemini, and Copilot)
- Get the exact prompts to watch each month so you're never guessing what to monitor
- See your ranking against up to 3 competitors
- Get a dedicated account resource and bi-weekly check-ins
- See a clear report on what moved, why, and which partner opportunities are next
Monthly GEO Reporting + Implementation
Includes everything in Monthly GEO Reporting, plus:
- Expand visibility tracking to more AI search platforms like Meta and Perplexity so no major platform is a blind spot
- Track up to 5 competitors instead of 3 for a more comprehensive competitive picture
- Get a monthly plan for which affiliate partners to engage next
- 3 new articles or videos produced and placed each month with strategic partners
- See the measured impact of every placement the following month
*Scope and cadence may vary based on goals and budget.
Who we help
AI visibility strategy exclusively for financial brands
Banks
Banks compete against traditional rivals and fast-moving fintech challengers for the same AI search answers. With more products and a broader customer base, there's more ground to lose if competitors get cited first.
Book your GEO visibility callCredit unions
Credit unions compete against financial institutions with far bigger marketing budgets, but AI search doesn't reward ad spend. It values trust and relevance.
Book your GEO visibility callFintechs
Fintechs are built for speed, which helps them win early visibility in AI-generated answers and stay well ahead of competitors.
Book your GEO visibility callFAQ
Generative engine optimization (GEO) is the practice of helping your brand get cited and recommended in AI-generated answers from platforms like ChatGPT, Copilot, Gemini, and Perplexity. Instead of optimizing clicks and rankings, GEO focuses on getting your brand featured in the actual answer AI search gives to a customer's question.
An AI citation happens when AI search pulls information from a specific source to build its answer. The more often a source gets cited, the more AI search treats it as trustworthy, which makes future citations more likely. Affiliate websites are already cited often by AI search platforms, which is why getting featured on those (affiliate?) sites is one of the fastest ways for a bank, credit union, of fintech to build its own citation history.
The terms are often used interchangeably, and both share the same goal: getting your brand featured in AI-generated answers. Technically, AEO is the older term, focused on winning featured snippets and voice search answers. GEO is the newer term, focused on getting cited within generative platforms like ChatGPT and Perplexity. We use GEO as our main term because it reflects where AI search is headed.
Traditional SEO helps your website rank higher in search results, so customers click through to your site. GEO helps your brand get cited directly inside AI generated answers, often without a click at all. Your website's ranking and your brand's presence in an AI answer are measured, and won, in different ways.
More than half of consumers now use AI search tools to research financial products, and banking is already the most searched category on AI search platforms. If your brand isn't visible in those answers, customers may never see you as an option, no matter how strong your product or rates are.
The fastest way to start is BY understanding the current state of your brand today: which questions customers are asking, whether you're being cited, and which competitors are winning those answers instead. A GEO visibility call gives you that baseline, along with a clear plan for closing the gap.
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