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Melissa Chungfat

Upcoming Webinar – Can You Prove Which Channels Actually Drive Funded Accounts?

Get a clearer view of which channels are driving funded accounts, loan volume, and quality customers. Learn how to separate true growth drivers from channels […]

How to optimize your bank’s affiliate program for better ROI and lead quality

Optimizing an existing bank affiliate program for better ROI and lead quality means rebalancing your partner mix, tightening content compliance monitoring, and reallocating budget toward […]

What great bank affiliate marketing programs do differently (and how to get featured by NerdWallet, Credit Karma, and other top affiliates)

Great bank affiliate marketing programs diversify their partner mix deliberately, keep affiliates updated as offers change, and treat the channel as an ongoing collaboration rather […]

How to launch a successful affiliate marketing program for your bank

Launching a successful affiliate marketing program for a bank starts with choosing how you will manage it, either in-house, through a generalist affiliate platform, or through […]

What to look for in an affiliate marketing platform (especially if you’re replacing impact.com)

The right affiliate marketing platform for financial services includes content compliance monitoring, finance experienced affiliates, banking system integration, fraud detection, dedicated support, and audit ready […]

The best affiliate marketing platforms for financial services and banking

The best affiliate marketing platform for financial services is one built specifically for banks, credit unions, and fintechs, with compliance monitoring, fraud detection, and affiliate […]

Webinar recap: How financial institutions can make smarter customer acquisition decisions in 2027

A low cost per acquisition can look like a win. But if the customers acquired through that channel have weaker long-term value, higher delinquency, or […]

Webinar Recap: Cross-Border Conversions, Winning in Canada’s Credit Card Market

Canada is one of the strongest growth opportunities in financial services right now, but it isn’t a copy-and-paste of the U.S. market. Consumers compare products […]

Webinar Recap: What Bank and Credit Union Marketers Get Wrong About ROI (And How to Fix It)

Low cost per lead. High application volume. A clean ROI percentage. On paper, it looks like marketing is working. But the accounts that actually fund, […]

How Frugal Flyer Drove a 285% Increase in Credit Card Approvals Through Trusted Publisher Content

Most financial institutions trying to grow their credit card portfolios are fighting for the same real estate: paid search, display advertising, direct mail, and rate […]

Webinar Recap: From Budget Guesswork to Provable ROI for Bank and Credit Union Marketers in 2026

Bank and credit union marketers are under growing pressure to prove what their spend actually returns. The problem is that the data they need to […]

Is Your Financial Institution’s Marketing Budget Aligned With ROI?

Concise answer: Many banks and credit unions are under pressure to prove marketing ROI, but budget allocation, attribution, and channel performance often do not line […]