Skip to main content
Discover how Neo Financial experienced exponential growth of 511% in net new customers through the affiliate channel. Download the case study now!

Guide

Influencers are driving the future of affiliate marketing for financial brands

More banks & fintechs today are relying on influencers to find new customers via affiliate marketing (also known as “performance marketing”), where brands pay only for new customers delivered by influencer partners. But exactly how effective is this channel?

This research paper is a must-read for financial marketers that partner with influencers for customer acquisition, and those that aren’t yet but are looking to get buy-in from executive stakeholders.

Get the Research Paper Now

Fintel Connect and American Bankers Association are proud to collaborate on this research report

With banks and financial institutions continuing to prioritize digital transformation, more are turning to affiliate partnerships with influencers to drive growth. This research paper surveyed senior marketers in financial services who’ll help you understand:

  1. How many are using influencers for affiliate marketing
  2. Technology obstacles that stand in the way of affiliate marketing
  3. The #1 barrier that’s hindering influencers from driving more customers to financial institutions.
partners fintel connect ABA research paper
Influencer Driving the Future of Affiliate Marketing

Discover how influencers have the potential to drive new customers to your financial institution

Resources

How Influencer Marketing Can Win Over the Next Generation of Members

Credit unions have increasingly faced the challenge of attracting new generations of members. In CUNA’s latest webinar, financial industry experts discussed ways to boost credit […]

Master the Growth Mindset: 4 Tactics to Drive Performance

In this article Four key tactics to achieving a growth mindset at your company: When it comes to identifying best practices, marketing can often be […]

Why You Need to Start Affiliate Marketing Today

In this article For those unsure about whether affiliate marketing is right for you, we’ve put together five reasons why you should start affiliate marketing […]