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Report

2024 Financial Industry Affiliate Marketing Report

Discover exclusive insights and trends shaping financial services affiliate marketing 

The first annual Financial Industry Affiliate Marketing Report is here, highlighting exclusive affiliate marketing trends and findings within banking and fintech. Hear stories and strategies from financial services leaders on what it takes to win and retain customers online.

Affiliate partners are key to acquisition for fintechs and banks—but their value doesn’t stop there. What’s often overlooked is their unique window into consumer behavior and market trends. Top affiliates see what’s resonating in real time.

That’s why we regularly tap into their insights—and this year, we took it further. We launched the first-ever Financial Industry Affiliate Marketing Report, surveying 110+ finance-focused affiliates and publishers of all shapes and sizes – spanning the US and Canada – to give you a side-by-side look at the trends, challenges, and opportunities shaping the year ahead.

Who is this report for?

  • This is a must-read for marketing leaders at banks, credit unions, and fintechs looking to unlock next-level growth through smarter, performance-driven customer acquisition.
  • Affiliate partners and publishers seeking data-backed strategies and insights to sharpen their approach in the year ahead.
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Why download this report?

Financial Product Trends: Want to know which financial products are anticipated to be in highest demand? We have the insights into consumer and business preferences in each market.  

Market Priorities: Curious about what drives affiliate marketing strategies in banking and fintech? We break down the key priorities you need to know. 

Identified Opportunities: Want to know which products affiliates are most keen to partner with? Discover the top areas for affiliates and financial brands to expand and innovate. 

Challenges & New Tactics:  Learn about the unique challenges affiliates are dealing with and the new tactics they’re using to engage with their audience. 

Expert Insights: Get advice from leading affiliates in the financial services space on how to fine-tune your approach to partnerships. 

The 2024 Financial Industry Affiliate Marketing Report is packed with detailed data, trends, and actionable insights designed to help you navigate the evolving landscape of affiliate marketing. Whether you’re running a mature affiliate program or just starting to explore the channel, the 2024 Financial Industry Affiliate Marketing Report offers a clear window into what’s shaping the future of financial marketing.

Download the report now to get insider access into the only finance-focused affiliate marketing insights and trends.

Discover exclusive trends, priorities, and challenges shaping affiliate marketers in the financial space

Download the Report

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