Skip to main content
Discover how Neo Financial experienced exponential growth of 511% in net new customers through the affiliate channel. Download the case study now!

Partner Feature Series – An interview with GOBankingRates

Shagun Mehta

Shagun Mehta

PR and Content Specialist
  • Last Updated: December 8, 2023

In This Article

Related Articles

I recently had the opportunity of conducting an interview with Beta Haney, VP Strategic Accounts at GOBankingRates, a prominent player in the world of personal finance and financial information.

During this conversation, we delved into the inner workings of this personal finance platform and explored how it successfully navigates the dynamic and competitive landscape of financial information.

Additionally, we discussed the challenges associated with staying up to date on ever-changing financial products and regulations to ensure users receive accurate and current information. Read on to know what Beta had to say. 

Whether you’re a content creator or a publisher, and you’re interested in establishing long-term partnerships with the most prominent brands in the financial services sector, get in touch with our team who can provide you with further insights into how Fintel Connect can assist you in connecting with top financial brands.

Shagun : So tell us, what does a typical day at GOBankingRates looks like?
Beta :

A typical day at GOBankingRates varies, and it’s important to note that we are a fully remote company.

Each day differs for our team members, including myself. I typically kick off my day by staying informed about financial updates, checking the latest news, and monitoring market trends.

Given our presence in the financial sector, it’s crucial for me to stay up to date on both national and global financial happenings.


From there, I move on to a deeper dive into performance data analysis, focusing on key metrics related to the campaigns I’m managing and our partner relationships.

These metrics cover user engagement, website traffic, and other related aspects. However, a significant portion of our day is spent on collaboration. This can involve working closely with team members to align our priorities for the day or engaging in partner collaboration.

In my role, I often communicate with our advertising partners to discuss new strategies and ideas that can enhance engagement and performance. This also includes strategic planning sessions to determine short-term and long-term goals and growth strategies for each brand.

At GOBankingRates, we place a strong emphasis on professional development. Thus, there are frequent training sessions and opportunities for team members to learn and stay updated with industry trends.

Shagun : What do you enjoy most about working in the personal finance space?
Beta :

What I really appreciate about my role is the dynamic and fast-paced environment. The ever-changing landscape keeps things consistently interesting.

However, what I enjoy the most is that we have the opportunity to offer financial education to everyday Americans like myself and my family.

I personally use GOBankingRates and the knowledge I’ve gained has helped me make some critical decisions for my family.

Making a positive impact in people’s daily lives and their financial well-being is what truly matters to me.

Shagun : How does GOBankingRates differentiate itself in the competitive landscape of financial information and compared to the other platforms?
Beta :

That’s an excellent question because there’s a wealth of information available.

There are several key factors that set us apart from other platforms.

First and foremost, our user-friendly and intuitive interface makes it easy for our audience to navigate and access the financial information they need.

Our platform is designed with a focus on delivering a seamless user experience, including accessibility on mobile devices.

Given that a significant portion of our traffic, comes from mobile users, ensuring convenient access to financial information on various devices is of paramount importance.

Another distinctive feature is the breadth of financial information we provide, covering everything from interest rates and savings account details to loan offers and advice on the best times to travel or prepare for retirement. Our comprehensive data empowers our users to make well-informed decisions about their finances.

In addition to data-driven comparisons, we offer a wealth of educational content.

This includes articles, guides, and tools that help our users gain a deeper understanding of their financial needs and make informed decisions.

Financial literacy is a significant focus of our platform, and we are committed to equipping our audience with the knowledge they need for financial success.

Shagun : In what way does GObankingRates ensure the accuracy and reliability of information and recommendations that you provide to your users?
Beta :

We adopt a multifaceted approach to ensure the accuracy and reliability of the information provided on our platform.

Given the abundance of information, it’s our priority to equip our users with the most precise and dependable data.

To achieve this, we source financial data directly from reputable financial institutions, government agencies, and other trusted sources, guaranteeing that the information remains up to date, accurate, and reliable.

We’ve implemented stringent quality control processes that involve cross-referencing data points, conducting comprehensive audits, and vigilant monitoring to detect any discrepancies.

Our team of financial experts, editors, and research analysts thoroughly review and validate the information and recommendations before they go live on the platform. This meticulous scrutiny ensures that our content is both accurate and aligned with industry standards.

Our editorial and research teams are consistently vigilant, keeping a watchful eye on changes in the financial landscape.

Whether it’s alterations in interest rates, financial products, or market trends, we are quick to update our information to reflect real-time changes.

Moreover, we adhere to all industry regulations and compliance standards, following financial services guidelines to ensure our platform is fully compliant and in line with industry best practices.

Shagun : How do you approach the challenge of keeping up with their ever-evolving financial products and regulations?
Beta :

I believe our approach is robust, particularly in terms of compliance.

Given the vast amount of information available, it can be challenging to stay abreast of everything. This ties back to the question about ensuring the reliability of our information.

Our team continually remains updated through extensive research, data sharing, and consultation with experts in the field.

We also maintain a keen awareness of both macro and microeconomic environmental shifts to ensure that our information is up to date.

We collaborate closely with our major banking partners to ensure compliance from a regulatory perspective.


Shagun : Can you discuss the methods that you use to maintain transparency in your revenue generation including your relationships with financial product providers?
Beta :

Certainly, we take transparency seriously.

On our website, you’ll prominently find disclosure statements, including advertiser and editorial disclosures.

These statements outline how our platform generates revenue, whether through affiliate marketing, advertising, partnerships, or other methods.

We make a clear distinction between editorial content and advertisements, ensuring that these are labeled appropriately.

There’s also a strict separation between editorial content and promotional material.

Editorial decisions are made entirely independently, free from any financial incentives, and financial institutions do not have control over our editorial content.

When it comes to providing rankings, such as our annual best banks rankings, we maintain objectivity. Rankings are based on specific criteria and data uncovered by our research team, such as interest rates, fees, and terms.

Being included in such a list doesn’t imply that a brand is advertising with us. We also present a transparent methodology explaining how these rankings were developed on the website.

In alignment with regulatory requirements, we adhere to all relevant guidelines, ensuring that we are open and clear about our partnerships, the nature of these relationships, and the boundaries between editorial and promotional content.

This or That with Beta Haney

  • Excel spreadsheets or financial apps : Financial apps
  • Warren Buffet or Elon Musk as your financial mentor : That’s a tough one. Both! 
  • Being frugal or splurging on occasional luxuries : Splurging on occasional luxuries
  • Paper statements or digital statements : Digital statements
  • DIY investing or using a financial advisor : Using a financial advisor
  • Cashback rewards or travel rewards: Cashback rewards
  • Paying off debt aggressively or investing while managing debt : Paying off debt aggressively
  • Traditional budgeting or new budgeting methods : New ways
  • Investing in stocks or real estate : I do invest in stocks, but I am looking at alternative options in real estate. So both! 
  • Early retirement or continuing to work in some capacity : Early retirement
  • Would you rather have a magic wallet that’s always full of cash or a crystal ball to predicting financial trends : Crystal ball to predict financial trends

Want to scale your affiliate brand partnerships?

Are you a content creator or a publisher that’s looking for long-term opportunities with the biggest brands in financial services?

Speak to one of our specialists and learn more about how Fintel Connect can help you reach the best financial brands.




Related Articles

Ready to Kickstart Your Affiliate Program?

Get started in 2-4 weeks and ramp up your growth with the leading platform, partner network, and agency behind you.

Boost your digital impact and revenue

Learn how our comprehensive and fully integrated technology can help your business exceed its growth goals.