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How To Find the Right Products for Your Affiliate Marketing Content Creation [A Guide for Publishers and Creators]

Shagun Mehta

Shagun Mehta

PR and Content Specialist
  • Last Updated: January 30, 2024

In This Article

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If you’re a content creator or publisher, that leverages affiliate marketing as a revenue stream, you are likely to know that choosing the right products to feature can make a big difference in the success of your campaigns.

Picking the right brand partners and products to promote can feel like an overwhelming task.

You have to account for a number of different things as you make your decision, including your audience, past performance, and projected market trends.

Are you prepared to take your affiliate marketing tactics to the next level?

Reach out to our team of experts and discover the ways Fintel Connect can assist you in connecting with top-notch brands.

To help you make the best choices and increase your affiliate marketing revenue, we talked to the Fintel Connect Publisher Team and gathered their insights in a comprehensive guide for publishers and content creators.

Read on for best practices around understanding your audience, assessing product quality, and leveraging affiliate networks and platforms.

Understand Your Target Audience

Understanding your target audience

For an affiliate marketing campaign to be effective, content creators and publishers need to promote products that meet the needs and interests of their target audience.

Failing to do this could negatively impact their performance.

For instance, it wouldn’t really make sense for a financial blogger that primarily writes content for young professionals looking to build wealth to promote succession planning services. The likelihood of conversion would be low, ultimately making the campaign unsuccessful. 

To mitigate these concerns, it’s vital for content creators and publishers to have a clear understanding of their audience.

This can be done by : 

– Identifying Your Niche & Target Market

Ask yourself,

who does your content typically reach? How old are they and where do they live? Where do they typically engage with your content and what format do they prefer? What other publications do they engage with? What language, voice, and tone do they respond to?

This will help you produce a reader profile (or multiple, depending on how many audiences you serve) that you can then use to inform your partnerships.

– Conducting Market Research

This involves taking a look at the trends that might be influencing your audience.

For example,
Are there macroeconomic shifts that are influencing how your audience members make financial decisions?

Annual consumer reports —like the ones produced by PwC or McKinsey — can also provide useful insights.

– Analyzing Audience Preferences & Needs

Take the time to understand your audience members’ goals and pain points.

Taking a closer look at how your past content has performed and which topics or promotions have resonated the most with your readers will be a good indicator here. 

While building an initial understanding of your audience is vital, it’s also important to revisit it on a regular basis.

As macroeconomic trends shift and the content you produce evolves, you may find your audience developing new needs and interests that you’ll need to meet proactively.

Identify Profitable Product Categories

Equipped with a clear understanding of your audience, you can start exploring the product and service categories that will be attractive to them.

If your audience is primarily young parents who want advice on how to save for their children’s education alongside their retirement, you might consider looking at products and services that can help them meet those goals.

To be most effective, you should look beyond product fit and also evaluate the potential for profitability with the following steps.

– Analyze Product Demand & Popularity

Review the publications and social channels that your target audiences frequent (like Reddit, Instagram, or Twitter) to see what products are talked about most favorably.

This could give you a better understanding of which brands are already doing a good job of marketing their products and seeing success with your target audience, which could be indicative of your own campaign’s success.

– Explore Emerging Trends & Niches

While having a good sense of what’s already performing well is important, it’s also worth staying ahead of emerging trends in your industry.

Whether it’s by engaging with your audience or following thought leaders in the space, you can stay ahead of any positive shifts in the market.

Not only will this help reduce the barrier to entry for a partnership, it will also help your audience trust you more as you give them leading-edge information and offerings.

– Evaluate Competition & Market Saturation

Take a look at what other content creators in your space are talking about.

If you see that they’re all covering the same product type, that might be a signal that it’s an oversaturated market and that your audience has already seen a similar product on other channels they follow.

Avoid just being another voice in the crowd and find gaps where you can provide more value with your product choices.

Running through a categorization exercise can also be helpful here.

Sort products and services based on the categories above as well as the type of offering, rates, brand reputation, and organic coverage in other publications.

This will help you generate a score for each product, making it easier to choose the right ones to promote on your channels.

Assess Product Quality and Relevance

As you start forming a list of potential products, another important layer in your selection process is to review its quality and relevance.

At the end of the day, you don’t want to compromise the trust you’ve built with your audience by promoting a subpar product.

A thorough review process should include a variety of steps, including :

  • Reviewing the unique selling points that help the offering stand out
  • Reading customer reviews and testimonials
  • Evaluating product features, benefit, and pricing (for banking products, this could include interest rates, fees, and APYs)
  • Exploring how well known the brand and product is, as well as the credibility of the brand
  • Reviewing the conversion funnel steps — the fewer the steps to purchase or sign up, the better

Note :
this is also the type of research you should do if a brand approaches you with a proposed affiliate marketing campaign.

Relevance is also important here.

Does the product or service (and the company that offers it) align with the brand values you’ve developed as a content creator or publisher? Will your readers see your promotional content as being part of a natural partnership that makes sense?

If not, the content experience could be jarring to them and it might dissuade them from trusting your recommendations in the future.

Select the Right Affiliate Programs

affiliate marketing programs

One way that content creators streamline the evaluation process is by working with affiliate programs and networks that connect them to relevant, high-performing brands.

Successful affiliate marketing networks do this by providing account management, supporting technology and analytics, as well as end-to-end tracking.

Many, like Fintel Performance in the financial services industry, also focus on specific industry niches to facilitate mutually beneficial partnerships between brands, publishers, and content creators that target audiences with the same needs. 

To make the most of these networks, it’s worth taking some time to research your options and only work with the ones that can enable partnerships that meet the criteria you’ve developed above.

You can do this by : 

  • Researching reputable affiliate networks and programs. You can do this by doing online searches, talking to your existing partners, and engaging with other content creators in your space.
  • Evaluating commission rates and payment models. Review their policies to determine how much and in what way you would get paid as part of an affiliate partnership. 
  • Reading through all the terms and conditions. Look out for potential drawbacks or items that might not work in your favor. 

Level Up Your Affiliate Marketing Partnerships

Content creators and publishers have an ongoing opportunity to optimize the performance of their affiliate marketing and brand partnerships efforts.

Connecting the dots between your audience and the types of products that make the most sense for them is a great first step, and that can be supplemented with robust product research.

Streamlining these efforts with an affiliate marketing network could be the success driver you need to take your affiliate marketing program to the next level, driving increased revenue as a result.


Ready to level up your affiliate marketing product selection?

Speak to one of our specialists and learn more about how Fintel Connect can help you reach the best brands.


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