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10 High-Performing Finance Affiliate Sites to Successfully Reach SMBs

Romina Guiulfo

Romina Guiulfo

Content Marketing Manager
  • Last Updated: January 31, 2024

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Are you a bank or fintech with a portfolio of small business (SMB) products and wondering how and where to reach them?

The answer may be easier than you think.

Affiliate (or partner) marketing is one of the fastest-growing channels for targeting SMB audiences and is the most important acquisition channel for 20% of brand marketers, above paid search (16%), and display ads (15%).

Financial brands can showcase their specialized business banking products on trusted finance-focused sites, and by doing so build credibility, grow their reach, and demonstrate the value of their products while tapping into a high-intent audience already searching for solutions they need.

In today’s digital age, decision-makers are constantly bombarded with ads, content, and promotions—in fact, +70% of consumers see reviews as a deciding factor in their purchase decision—so standing out is critical.

Not sure which affiliate partners are the right ones for your brand?

In this listicle, we highlight ten of the many top finance-focused affiliate sites currently delivering high-value accounts for our clients’ business products, ranked in order of reach.

Forbes

With a readership of influential business decision-makers and thought leaders, Forbes is the perfect platform to reach and engage with the people who matter most to your business.

From breaking news to expert commentary, Forbes is the go-to resource for anyone looking to stay on top of the latest trends and best practices in the business world.

So, if you want to make an impact with your products, Forbes is the perfect partner to help you do it.

Average monthly visits: +118M

Business Insider

Business Insider is a leading business news and information platform that provides daily insights and analysis on the latest industry trends, market developments, and emerging technologies.

Its global reach and a highly engaged audience of business leaders, entrepreneurs, and investors, make it a great platform for financial brands looking to promote their B2B products.

Average monthly visits: +90M

NerdWallet

NerdWallet is like having a financial advisor in your pocket but without the hefty fees.

This online platform provides users with personalized financial advice, tools, and resources to help them make informed financial decisions.

They’re a great tool for customers looking to optimize their business credit card rewards, plan for employee retirement benefits, or improve a company’s credit score.

Average monthly visits: +30M

BankRate

With expert analysis, and up-to-date market data in the U.S., BankRate provides unbiased advice and insights into products related to small business loans and business credit cards.

They have the latest information and resources to help businesses take control of their finances and help them navigate the complex world of finances.

Average monthly visits: +20M

Finance Buzz

This resource focuses on teaching its readers about budgeting, saving, investing, and credit.

Finance Buzz has everything from expert advice on building credit to product reviews and comparisons. Their commitment to helping business leaders reach financial expertise makes them the perfect partner for anyone looking to take their financial journey to the next level.

Average monthly visits: +11M

Finder

The ultimate destination for users looking to compare and save across a wide range of products and services.

Finder gathers a the team of expert researchers and analysts who provide unbiased reviews, comparisons, and guides to help navigate the complex world of business finance with a focus on transparency, simplicity, and consumer empowerment.

Average monthly visits: +2.9M

FitSmallBusiness

The ultimate small business resource, providing entrepreneurs with the tools and insights they need to succeed in today’s competitive market.

With a readership of SMB owners, FitSmallBusiness is the perfect platform to reach and engage with the audiences you want. They’re experts on marketing, finance, operations, in-depth product reviews, and comparisons.

Average monthly visits: +1M

Nav

Nav provides businesses with the tools and insights they need to make smarter financial decisions.

With a readership of business owners and entrepreneurs, the site offers expert advice on credit, loans, and financing to in-depth product reviews and comparisons.

With Nav‘s authoritative brand reputation and focus on small businesses, you can boost your credibility and reach new businesses.

Average monthly visits: +900k

Merchant Maverick

The site provides entrepreneurs with expert reviews and comparisons of financial products and services, including payment processors, POS systems, and business loans. Merchant Maverick is the go-to resource for small business owners looking to make informed decisions about their technology stack by sharing real-world user feedback to find the right software solutions for businesses.

Average monthly visits: +290k

Hello Alice

From expert advice on funding, marketing, and growth to tailored connections and opportunities, Hello Alice has everything businesses need to thrive.

Its innovative approach to small business support helps brands enhance their reputation and connect with new customers who are looking to make their mark in the business world.

Average monthly visits: +250k

Are you a financial brand targeting business customers and want to know how to get featured on the above sites – as well as hundreds of others?

Reach out to our team of experts and they’ll walk through the process of getting started.

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