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Shagun Mehta

When Lean Becomes a Liability: Why Skipping an Affiliate Marketing Agency Could Limit Your Growth

If you’re running your affiliate program in-house and starting to feel the strain, you’re not alone. We often hear from financial marketers who launched lean […]

The Role of an Affiliate Management Agency in Scaling Customer Acquisition

If you’re a financial marketer or digital acquisition lead at a bank, credit union, or fintech, affiliate marketing may already be on your radar—but scaling […]

Top Affiliate Partner Types to Grow Your Financial Affiliate Program

If you’re a financial institution looking to scale customer acquisition through affiliate marketing, it’s tempting to go straight for the big names—NerdWallet, Bankrate, Finder, Credit […]

What Top Finance Affiliate Partners Look for in Brand Relationships

If you’re a financial brand trying to figure out how to get featured on powerhouse sites like NerdWallet, Bankrate, Finder, or Credit Karma, you’re not […]

How to Build and Grow a High-Performing SMB Affiliate Program

Affiliate marketing can be a great channel for small and medium-sized businesses (SMBs) looking to drive sustainable, high-quality growth — but only if it’s built […]

Is Your Affiliate Program Underperforming? Here’s What to Do To Optimize Your Partner Program

If your partner or affiliate program isn’t delivering the results it used to, you’re not alone. Even the most well-run programs eventually hit a plateau. […]

How to Build a High-Performing Fintech Affiliate Program That Attracts Top Publishers

As a fintech marketer, you know that launching a new growth channel isn’t just about visibility—it’s about driving cost-effective, scalable acquisition. In an environment where […]

Affiliate Marketing for Banks: Why American Banker Says It’s Now a Must-Have Channel

Fintel Connect’s Alana Levine was featured in American Banker on the growing power of performance-driven partnerships. Affiliate marketing is becoming an important channel in banking […]

5 Things Forbes Got Exactly Right About CAC (and Why It Matters for Affiliate Marketing)

Customer acquisition cost (CAC) has emerged as one of the most critical KPIs for marketers in financial services today. With rising media costs and heightened […]

Marketing Channels: Choosing The Right Mix To Control CPA

As a financial services marketer, you know that acquisition costs can make or break your strategy. With competition increasing, consumer behavior evolving, and budgets tightening, […]

The Hidden Costs in Your CPA: Are You Optimizing for the Right Conversion Event?

Customer acquisition in financial services s one of the biggest challenges for banks and fintechs. Cost per acquisition (CPA) in banking is a critical metric […]

50+ Affiliate Marketing Statistics in 2026

To understand the current affiliate marketing industry and the channel’s value, we’ve compiled over 50 statistics that will give you an overview of how these […]