Skip to main content

Blog

How Affiliate Marketing Works for Financial Institutions

Yvette Edsall

COO

Last Updated: June 18, 2026

In this article

Related articles

Fintel Connect’s Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing.

Interview Chapters
00:00 – Intro
00:44 – Is now a good time to get into affiliate marketing?
02:05 – What do I need to succeed?
03:28 – How does affiliate marketing work with other channels?
04:27 – How much do I need to budget for affiliate marketing?
07:02 – Can I test performance marketing?

Back to Resources

Related articles

Why Financial Brands Need a Finance-Focused Affiliate Marketing Agency

Why Financial Brands Need a Finance-Focused Affiliate Marketing Agency

The affiliate and performance marketing industry is changing quickly. Recent consolidation among major affiliate platforms has made one thing clear: many providers are getting broader, […]

Happy Holidays & Seasons Greetings to Our Publisher Partners

Happy Holidays & Seasons Greetings to Our Publisher Partners

Happy Holidays from our team to yours!

How To Find the Right Products for Your Affiliate Marketing Content Creation [A Guide for Publishers and Creators]

How To Find the Right Products for Your Affiliate Marketing Content Creation [A Guide for Publishers and Creators]

If you’re a content creator or publisher, that leverages affiliate marketing as a revenue stream, you are likely to know that choosing the right products […]