BrandVerity Competitors: 4 Options For BaaS & Financial Services Marketing

BrandVerity is a brand protection tool offering two core products for companies in the pharmaceutical, travel, financial services, and e-commerce industries. Their main product is a paid search monitoring tool that helps you control PPC and digital ad infringements. Its features include:

• Coverage of seven major search engines
• Custom reporting
• Email alerts for paid search infringements
• Bulk reporting options for infringements 

BrandVerity’s paid search monitoring is a great option for companies, including banks and fintech firms, that want a digital advertising compliance solution.

Their second product is a web compliance tool with daily crawling to find noncompliant online content. It primarily focuses on helping you maintain brand compliance to protect digital assets and intellectual property, like trademarks and domain names.

While companies in less regulated industries will find this web-compliance tool useful for maintaining brand reputation, financial services companies may feel it lacks the features needed for easily monitoring the partner pages they are commercially responsible for.

For example, BrandVerity’s compliance tool may lack the frequency and specificity your financial services firm needs to make your internal compliance processes more efficient and prove due diligence to regulators. 

Also, BrandVerity can crawl the whole web for brand mentions and trademark infringements. As a financial services firm, this means you may end up with too much data with no compliance relevance, such as mentions of your company on pages where there’s no commercial relationship in place. Your marketing or compliance team then has to sift through hundreds of pages just to identify and flag content you actually need to address. 

Ultimately, BrandVerity’s compliance tool may not give your marketing and compliance teams the speed or efficiency needed to maintain and prove compliance, opening you up to potential regulatory risks. 

As a financial services company looking for a content compliance solution, you may want to do a competitor analysis and consider another tool. Here are four BrandVerity alternatives for financial firms.

Your marketing and compliance teams deserve tools with comprehensive reporting and audit-trail capabilities, without overwhelming them with information.  

Four BrandVerity alternatives for BaaS, banks and fintech needs include:

• Fintel Connect
• PerformLine
• Red Marker
• Integrishield

Here is an overview of each option.

Since we’re the ones writing this article, we thought we’d start with ourselves. 

At Fintel Connect, we focus on helping financial services businesses with content compliance monitoring and affiliate marketing. We run an all-in-one affiliate marketing agency, platform, network and content monitoring solution, all specifically designed for financial services firms. 

Because we help manage many of our client’s affiliate programs, we experienced firsthand the increased challenge of manually maintaining content compliance. So we looked for a compliance management system specifically tailored to financial services firms and BaaS providers but couldn’t find any suitable solutions. That’s when we decided to create one ourselves. Enter our AI-powered compliance engine, Fintel Check. 

With Fintel Check you can:

• Access a rules-based compliance monitoring system, which automates identifying and evaluating specific content to save time.
• Create and update as many custom rules as you need, which enables you to track specific criteria across your affiliate and fintech partners to monitor the data points that matter most, and not every brand name mention. 
• See at a glance which partners are passing or failing your pre-set rules via your personal dashboard.
• Access an overview of content risk with reports that show the traffic stats of noncompliant pages.
• Automatically create an audit trail with our screenshot tool, which you can set to capture content at an interval of your choice.
• Grant monitoring access to your fintech or commercial partners so they can stay on top of compliance risks themselves. 
• Monitor public web content as needed, including public social media pages. 

Here are the features our BaaS and fintech partners value most about Fintel Check:

You can monitor each partner separately to find the data that matters quickly

If you’re using a tool for general web monitoring, it can be time and resource intensive to sort through all the collected brand mentions. That means you won’t have clear visibility into individual partner compliance.

With Fintel, you can monitor each partner separately by adding specific URLs to Fintel Check. Then, you can search within your compliance overview to find all pages by one partner or even by individual URLs. This means your marketing and compliance teams can get a comprehensive view of content compliance in one place to identify risks and act quickly.

And, if you’re using Fintel Connect as your affiliate management agency, Fintel Check will know automatically which affiliate pages to monitor for you. 

You can identify non-compliance automatically through custom settings

Manually monitoring more than a few partners’ marketing content can quickly become overwhelming, making it difficult to identify instances of non-compliance and prioritize actions. Online brand monitoring tools like BrandVerity can automate this task. But they may not make it easy to identify  infringements, overloading you with data points, including those without commercial ties. This makes it harder for your teams to track instances of non-compliance.

Instead, with Fintel Check’s rules-based system, you can customize the data you want to capture and run your compliance monitoring automatically. This means you capture just the data points needed to ensure compliance while reducing the time and resources required to spot non-compliance. 

In practice, you can make your compliance monitoring more targeted with Fintel Check by choosing:

• Just the URLs you want to monitor
• The frequency of scans and screenshot captures
• The criteria to monitor within your selected URLs

Your checks can range from individual partner pages, affiliate pages or even your own website, all according to the eligibility criteria you choose to monitor (i.e., product name, brand name or certain keywords). 

This enables you to give your teams the data they need to maintain compliance, instead of having to sift through hundreds of pages to check (and double check). 

Fintel Check makes marketing regulatory compliance monitoring more efficient, giving you the data you need to meet regulatory audits and prove you’re monitoring and fixing noncompliant content.

You can use detailed reporting features to quantify risk

With tools like BrandVerity, financial services companies may not get visibility into how many people viewed noncompliant copy on partner pages in order to quantify risk for regulators. 

With Fintel Check, you can automatically see the traffic, impressions, and clicks from a partner page that has incorrect information. This way, you can prove the impact of an infringement and show how quickly you resolved the issue to a regulator, keeping yourself in better standing. 

You’ll also have a Page Change Report where you can see which URLs have changed and when. This report provides you with a summary of the content changes and a comparison dialog page, which highlights the added, deleted or changed content against the previous version. The Page Change Report enables you to monitor the partner content changes you need to focus on most, allowing you to take action more quickly.

With Fintel Check’s automated screenshots (of the pages and frequency you choose), you’ll have a centralized record of compliance data for reports. This enables you to store the historical data of your content compliance monitoring automatically, freeing your teams from time-intensive manual recording tasks. So, if and when an audit comes, you’ll have a paper trail of your compliance monitoring (and campaigns) to show regulators exactly what they need to see. 

Even your compliance team’s remediation work can become more efficient with our Workflow Management tool. This tool tracks completed and incomplete actions across Fintel Check reports, enabling productive collaboration between team members working on the same report while preventing members from duplicating their efforts. Our workflow management means you can review your team’s work more effectively while enhancing your auditing capabilities because you’ll have a historical record of remediation tasks ready when you need it.

Who is Fintel Connect’s content compliance good for? 

Our compliance tool, Fintel Check, is a good fit for financial institutions that want to monitor their affiliate marketing campaigns. It’s also a great fit for BaaS providers wanting to monitor their fintech partners’ content and marketing efforts. 

Teams that want robust support, including flexible reporting and custom integrations or solutions, will get that from Fintel Connect’s tools and expert teams. 

BaaS or fintechs that want a tool that will scale with them and adapt to new regulations as they arise will also find a partner in Fintel. We’re always working with our clients to stay on top of today’s technology needs, help you make informed decisions, and create new and custom features together to boost your team’s capacity and efficiency. 

If you’re looking for compliance monitoring solutions that are designed to work with financial services providers, contact us today to find out more. 

We know Fintel Check may not be a fit for every company. Here are three additional alternatives to BrandVerity that could also match your specific business needs as a bank or fintech.

PerformLine is an AI-powered content monitoring system combined with pre-publication review tools. They offer:

• Automated compliance monitoring on the web and on other digital channels, like social media 
• Compliance monitoring in multiple languages
• Pre-built rules based on regulated industries like banking, insurance and healthcare

Who is PerformLine good for? A company with a large budget to put toward compliance looking for a full-service compliance partner to help them monitor multiple digital channels may be a good fit for PerformLine. 

Read more: Top PerformLine Competitors For Financial Services Marketing Compliance

Red Marker is a marketing compliance software built for multiple industries that focuses on making workflow for legal and marketing teams more efficient. Their features include:

• AI document scanning for risk analysis so marketing and compliance teams can check and approve material more quickly
• The ability to assign potentially noncompliant content to the right people for approval and follow the approval workflow
• The option to scan specific domains or the entire web

Who is Red Marker good for? Marketing teams will get the most out of Red Marker if they’re looking for optimization of their internal compliance workflows to ensure their own content is up to standard before it hits the web.

Integrishield offers a full-service solution for marketing compliance across industries and includes ads and social content monitoring as well as web pages. Their features include:

• A remediation team to help you deal with non-compliance
• Flexible integrations, including custom and legacy options
• Paid search, audio and video monitoring in addition to text 

Who is Integrishield good for? Integrishield may be a good fit for marketing teams who may need custom packages, remediation assistance, or comprehensive solutions to compliance monitoring across digital channels. 

When you’re looking for the right content compliance monitoring tool, look for one that deeply understands the needs of financial services and BaaS companies. While BrandVerity may be great for paid ads monitoring, you may want to try alternatives with different compliance monitoring capabilities and built for your unique industry and needs. 

If you’re looking to manage your fintech partner or affiliate marketing compliance, turn to a solution exclusively focused on financial services, like Fintel Connect. Contact us  or book a demo to learn more. 

Sources:

• https://performline.com/
• https://redmarker.ai/en-us
• https://integrishield.com/