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Melissa Chungfat

How to allocate your bank’s affiliate marketing budget for maximum ROI

Banks get the most ROI from affiliate marketing budget by setting CPA based on business outcomes rather than a fixed number, reallocating spend toward channels […]

AEO consulting firms for the financial industry: banks, credit unions, and fintechs

The strongest AEO consulting for banks, credit unions, and fintechs comes from providers that do more than optimize your own content and technical structure. Since […]

Quelles sont les meilleures tactiques de marketing numérique pour stimuler la croissance des dépôts ?

The top digital tactics to grow deposits are affiliate marketing, AEO, SEO, paid search, social media advertising, and email and in-app marketing. These strategies help […]

Quelles méthodes améliorent la qualité des prospects dans les campagnes d'affiliation financière ?

The methods that most improve lead quality in financial affiliate campaigns are prequalification filters, precise conversion event definitions, tiered and outcome-based CPA payouts, full-funnel tracking […]

Quels sont les meilleurs moyens de trouver des affiliés financiers ?

The top ways to source financial affiliates are through a curated financial affiliate network, competitor and category research, GEO tracking of the sources AI search […]

What is the best affiliate marketing platform for driving growth in financial services?

The best affiliate marketing platform for driving growth in financial services is one built specifically for financial institutions, combining a curated network of vetted financial […]

Is there a better affiliate platform than Impact.com for fintechs?

Yes, for fintechs specifically, a financial-services-only platform like Fintel Connect is often a better fit than a generalist platform like impact.com. Impact.com is built to […]

The executive’s guide to affiliate CPA strategy for fintechs

Fintechs are often introducing a product category that doesn’t have established affiliate coverage yet, which means there’s frequently no reliable CPA benchmark to start from […]

The executive’s guide to affiliate CPA strategy for credit unions

Credit unions compete on member trust and community ties rather than the broadest possible reach, and most run leaner marketing teams than national banks. That […]

The executive’s guide to affiliate CPA strategy for banks

Banks carry the broadest product lineup of any financial institution, checking, savings, credit cards, mortgages, investments, and business banking, often all running through the same […]

The executive’s guide to affiliate CPA strategy for financial services

Many bank, credit union, and fintech marketing leaders eventually ask the same question: what’s the right cost per acquisition for our affiliate program? It’s a […]

Webinar Recap: Trends, Tracking, and Best Practices to Drive Funded Growth for Banks and Credit Unions

Most financial marketers can tell you how many clicks a campaign drove. Far fewer can tell you how many of those clicks became funded accounts […]