Webinar: How to Generate Deposits Online

Leveraging Affiliate Marketing: Affiliate marketing is an underutilized channel that can help financial institutions reach potential customers or members where they are actively researching and considering their options. By partnering with trusted third-party websites and comparison platforms like Nerdwallet, you can gain credible exposure and put your products in front of high-intent audiences. However, having compelling product offerings is critical. Alana explains that FIs need to assess “what makes our product interesting and effective in the affiliate ecosystem?” Co-creating offers with input from affiliates on features their audiences value can better position FIs for success.

Pay-for-Performance Model: The cost-per-account or cost-per-funded-account model adopted by affiliate marketing aligns well with the goals of financial institutions to generate new deposits and accounts. This pay-for-performance approach ensures that your marketing spend is directly tied to tangible results.

Creating a Seamless Experience: Successful affiliate marketing campaigns require a congruent and seamless experience for the potential customer or member. By providing dedicated landing pages and removing barriers to conversion, you can maximize the impact of the high-intent traffic generated through affiliate partners.

Benchmarking and Optimization: Fintel Connect can provide valuable benchmarking data and insights, allowing you to understand how your affiliate marketing program is performing. This data-driven approach enables continuous optimization and improvement of your strategies.

Exposure to High-Intent Audience: With 2 million daily searches for financial calculators, Chimney strategically places your services in front of potential customers actively seeking solutions, maximizing the likelihood of conversion with each click.

Simplified Decision-Making: Chimney’s calculators simplify complex financial calculations, guiding users to confident decisions with personalized insights.

Elevated Conversion Rates: Web pages with modern, highly visual and interactive financial calculators average 10-15% higher conversion rates compared to those without them. FIs using calculators that allow users to input their own information and see personalized projections – for instance, how much they could earn by opening a high-yield savings account based on their deposit amount, time frame and rate. These calculator experiences keep users engaged and guide them along the conversion funnel. FIs can also capture email leads by allowing users to send themselves the customized calculator results, building remarketing lists.

Leveraging such strategies enable FIs to expand their reach, demonstrate value proposition, simplify buyer journeys and ultimately drive more digital deposit acquisition.

If you want to learn more about how the affiliate channel can boost your deposit growth, contact us. Our team of experts will be thrilled to help you.