Event: Financial Affiliate Marketing Forum (FAMF) 2026

The Financial Affiliate Marketing Forum (FAMF) 2026 is back on October 6, 2026 at The Quay in Toronto’s Financial District. Fintel Connect is proud to co-host the second annual event as a founding partner, alongside Jason Steele, Founder of CardCon. The forum is expected to welcome 200 leaders and executives across financial institutions, fintechs, affiliate partners, agencies, and media. 

Register here: https://famf.ca/register/

About FAMF?

The Financial Affiliate Marketing Forum (FAMF) is Canada’s premier gathering for performance-driven marketers in the financial sector.  

Launched in 2025, FAMF was created to address the distinct challenges and opportunities within financial affiliate marketing. Last year’s event brought together senior leaders from companies including Scotiabank, TikTok, PwC, Profound, goeasy Ltd., Relay, Borrowell, and RBC, alongside publishers, including Finder, Money Group , FinanceBuzz, and agencies, to share practical insights and align on best practices in regulated financial services growth. 

Why FAMF is intentionally curated – and why that matters to executives 

Big events can be energizing, but they’re not always efficient for decision-makers. FAMF is capping the attendees at 200 this year so leaders can have meaningful conversations that typically get avoided in large rooms. 

As Fintel Connect’s CEO, Nicky Senyard , put it:

“FAMF is intentionally designed to be intimate so people can ask practical questions to decision-makers and make sense of how industry shifts will affect their work.” 

FAMF founder, Jason Steele, (creator of CardCon) added:

“Every session, speaker, and attendee group is selected to keep the focus on what moves financial affiliate programs forward.” 

FAMF brings together: 

• Leaders from banks and credit unions 
• Fintech growth teams 
• Affiliate and influencer partners 
• Agencies and media that support regulated acquisition 

What’s new for 2026:

• 100 extra minutes of dedicated networking time for higher-quality connections 
• A fresh lineup of sessions focused on actionable growth tactics 
• Attendance capped at 200 to keep discussions meaningful 

“One of the best conferences I’ve ever been to!”
— Austin Grant, Chexy 

Session 2: Myth Busters – Commons Misconceptions of Affiliate Marketing and How They Can Kill a Strategy

• Date: October 6, 2026 
• Time: 8:30 AM–6:00 PM ET 
• Venue: The Quay 
• Address: 100 Queens Quay E, Toronto 
• Ticket price: $300 CAD 25% off until March 20, 2026 
• Register here: https://famf.ca/register/

The Value for You

• One day event – save 70% of typical multi-day travel visits – less time away from the office, less travel
• Central, accessible location in downtown Toronto – 4-hour drive from New York, Montreal, and major finance hubs
• Discounted rates for higher quantity of tickets purchased
• Professional development: Strengthen your skills and knowledge with sessions led by top financial marketers and publishers
• High-value networking: 200 senior decision-makers from banks, fintechs, publishers, and agencies — potential partners in one room.
• Access exclusive industry data and actionable strategies to take back to your team and inform Q4 and 2027 planning
• Bring back 10 actionable ideas minimum you can implement immediately to improve affiliate performance
• Book 1:1 meetings on-site with current or prospective partners to drive immediate results
• Open doors to new opportunities – partnerships, insights, and collaborations that will accelerate your growth and drive ROI
• Understand where to allocate your affiliate marketing budget for 2027
• 1 day, 1 of a kind event, thousands of opportunities

🍁 Want to showcase your brand as a speaker or sponsor?

If you’re building something meaningful in financial affiliate marketing, this is an opportunity to share what you’ve learned and help shape the conversation. Apply to speak or sponsor to spotlight your brand within this influential network—spaces are limited, so it’s worth moving early. 

• Apply to sponsor
• Apply to speak

Frequently Asked Questions (FAQ)

1. Why is FAMF a one-day event?

The Financial Affiliate Marketing Forum is intentionally designed as a high-impact, single-day experience. FAMF delivers focused, in-depth panel sessions centered exclusively on financial affiliate marketing bringing together industry leaders for meaningful, high-caliber discussions.

By concentrating the agenda into one powerful day, attendees gain actionable insights, practical strategies, and peer-level perspectives they can implement immediately without the distraction or dilution of a multi-day event.

2. What makes FAMF different from other marketing events? 

Rub shoulders with leading financial marketers, publishers, and fintech leaders, share ideas, and take-home strategies that actually deliver results. From AI-driven growth to solving attribution challenges, you’ll leave armed with insights and connections that can drive real, measurable growth for your brand.

3. What topics were covered at FAMF 2025? 

• Keynote: The Financial Industry State of the Union
• Session 1: What Scaling an Affiliate Program Really Looks Like
• Session 2: Myth Busters: Common Misconceptions About Affiliate Marketing — and How They Can Kill a Strategy
• Session 3: Is AI‑Powered Search the End of Traditional SEO — or the Biggest Opportunity Marketers Have Seen in a Decade?
• Session 4: Building a Brand Through Partnerships
• Session 5: Optimizing Your Acquisition Marketing Efforts for Quality and Efficiency
• Fireside Chat: Beyond Last Click: Measuring the Halo Effects of Affiliate Marketing in Finance