Want to learn how to optimize your lead gen strategy? Register now for the Lead Gen Bootcamp for Bank Leaders happening Nov 29-30.

Podcast Recap: Nicky Senyard on Growth & Customer Acquisition

Banking on Experience Podcast
November 6, 2020

read

Alana Levine

Alana Levine

CRO

This month, our very own Nicky Senyard, CEO of Fintel Connect, catches up with James Gilbert, Head of Marketing at CRMNEXT in his Banking On Experience Podcast. In this episode, the two discuss their perspectives on growth marketing for banks, the power of performance marketing in digital customer acquisition, and why it’s important for financial institutions to invest into their own brands early.

Here are a few highlights of what you’ll hear in this episode:

  • The difference between brand marketing vs. performance marketing according to Nicky
  • Understanding the right channels for acquisition: “[Those] who are just getting into digital and are skinning their knees and stubbing their toes don’t realize that performance marketing, which is what we do, can be a big part of your acquisition funnel”
  • Nicky’s recommendations for financial institutions working towards growth: a minimum 20% of marketing budgets allocated to digital marketing, or, at the very least, data transparency within marketing efforts
  • Nicky’s take on the traits of successful leaders, and how structure and data are essential for success; she also reminds business leaders “to be gentle with [themselves] and gentle with [their] expectations”
  • The importance of acting now, and how “the right time to strike is about three years ago”

“If you’re going to pay for something, make sure it hits your bottom line in revenue. Make sure your acquisition marketing gets you to acquire customers. And that’s where performance marketing comes in handy.”

– Nicky Senyard, Fintel Connect CEO

You can also find this interview on the Banking on Experience podcast available on iTunes, SoundCloudSpotifyStitcherSpreaker, Buzzsprout and more.

Share

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related articles

How Influencer Marketing Can Win Over the Next Generation of Members

How Influencer Marketing Can Win Over the Next Generation of Members

In this article Credit unions have increasingly faced the challenge of attracting new generations of members. In CUNA's latest webinar, financial industry experts discussed ways to boost credit unions' marketing strategies and attract new audiences through influencer...

How Banks can use Affiliate Marketing to Acquire New Customers

How Banks can use Affiliate Marketing to Acquire New Customers

In this article Affiliate marketing has proven to be one of the most valuable and cost-effective channels for banks and financial institutes attempting to target and convert customers online. In this article, you'll learn how your bank can utilize what affiliate...

Request your demo