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How the 95/5 Rule Drives Fintech Growth

Guest Author: Rory Holland is the Co-Founder and CEO of CSTMR, a full-service fintech and financial services marketing agency. As I’m writing this, it’s winter […]

Boosting Engagement and Loyalty with UI/UX Design Services to Transform Your FinTech Product

Guest Author: Sandy Martinuk, Sr. Director, Strategy & Innovation at Unosquare. FinTech companies continuously face mounting demand to maintain their competitiveness and relevance in the […]

8 Common Mistakes to Avoid in Financial App Onboarding

Guest Author: Sandy Martinuk, Sr. Director, Strategy & Innovation at Unosquare There’s no question that a poor onboarding experience will impact the performance of your […]

Why Your Business Needs a Solid Digital Marketing Strategy

Guest Author: Drew Medley – Digital Strategist at The Diamond Group In today’s rapidly evolving digital landscape, the importance of having a well-structured digital marketing […]

Reengage Your Inactive Credit Union Members

Guest Author : RJ Huebert, Managing Principal, HBT Digital As a Credit Union, one of your goals must be to maintain an engaged and active […]

SEO or SEM: What is the best search channel for your financial institution?

Guest Author : Brian Reilly, Managing Director of BankBound Are you utilizing search channels in your financial institution’s digital marketing strategy? In a competitive landscape, […]

It’s No Longer Enough to Just Meet Customer Expectations

In this article Customer expectations are higher than ever, and for your financial brand to succeed, it needs to be able to not just meet […]

What Marketers are Getting Wrong About Personalization

Is personalization overrated? We weigh in on a recent op-ed from Marketing Week. Remember when personalization was the big thing? The allure of tailoring brand […]

How to boost your influencer marketing campaigns

In this article Here’s how you can empower your influencers to go the distance in driving new customers to your financial institution. Influencer marketing offers […]

Making Money on YouTube as an Influencer and Affiliate – An Interview with Apple Crider

In this postIf you are looking to make money on YouTube as an affiliate, keep reading to learn about some important tips for managing brand […]

How to Handle your First Brand Sponsorship Call

Speaking directly to brands about sponsorships and partnerships can be nerve-wracking, especially if it’s your first time. Here are my tips for preparing yourself so […]

What Marketers Need on the Frontlines of Sales

By Amber BukerDirector of Insights, Alloy Labs Alliance In this article The marketing ecosystem for financial institutions is changing with many customers going online to […]