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Podcast: The Power of Partner Marketing in the Financial Industry with Nicky Senyard of Fintel Connect

Episode Overview

In this episode of PayPod: The Payments and Fintech Podcast, hosted by Jacob Hollabaugh, the Payments Industry podcast delves into the significance of partnerships and affiliate marketing in the financial sector. The discussion primarily focuses on how these strategic approaches can be effectively utilized to foster growth and enhance customer acquisition. Throughout the episode, Nicky Senyard, founder and CEO of Fintel Connect, shares invaluable insights into the evolving landscape of affiliate marketing within the financial industry, emphasizing the critical role of compliance in establishing and sustaining successful partnerships. Additionally, she sheds light on the innovative use of technology to navigate the intricate nuances of this space, ultimately delivering substantial value to customers.

Lessons You’ll Learn:

Throughout the conversation, Nicky Senyard highlights the significance of affiliate marketing in the financial sector. She emphasizes the importance of data in marketing, emphasizing its role in understanding customer behavior, optimizing marketing channels, and driving value for financial institutions. Nicky also sheds light on the challenges and opportunities in the affiliate marketing space, particularly within the highly regulated financial industry.

Topics Covered:

The episode covers a wide range of topics, including the role of affiliate marketing in the financial industry, the challenges of compliance in content marketing, and the evolving landscape of digital acquisition. Nicky Senyard also explores the importance of simplicity and functionality for small and medium-sized businesses seeking financial products. The conversation underscores the value of data in marketing and its role in optimizing customer acquisition strategies. Overall, the episode provides valuable insights into the dynamic world of affiliate marketing within the financial sector.

About Our Guest:

Nicky Senyard boasts over two decades of experience in the affiliate marketing realm. Her journey began in PR and marketing, where she developed a strong foundation in the industry’s intricacies. Nicky’s entrepreneurial spirit led her to establish and eventually exit her first SaaS marketing technology company in 2016. As the CEO and Founder of Fintel Connect, she is dedicated to transforming the financial services industry by providing growth opportunities for clients and partners. Her commitment to innovation has propelled Fintel Connect to the forefront of affiliate marketing in the financial sector, securing partnerships with renowned institutions like Scotiabank, Tangerine, and Borrowell.


At Fintel Connect, we’ve built affiliate partnerships with over 5000 financial publishers, including GoBankingRates, Bankrate, Nerdwallet, and PYMNTS. Speak to one of our specialists and learn more about how Fintel Connect can help you build relationships with these brands.

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