Fintel Connect’s Report Shows How AI Is Rewriting Bank Marketing & Customer Acquisition

VANCOUVER, BC, November 13, 2025 — Fintel Connect, the leading growth marketing platform built for the financial industry, has released its 2025/2026 industry report, Competing for Visibility in the Age of AI.

The study explores which types of content and content sources are most likely to be visible in LLM search results and what this means for banks, credit unions, and fintech marketers striving to stay visible in a zero-click world.

According to the findings, over 60% of AI-sourced financial content originates from affiliate publishers, not bank websites.

“Our goal has always been to help financial brands grow through partnerships grounded in transparency and performance,” said Nicky Senyard, CEO of Fintel Connect. “As AI changes how consumers search and trust information, affiliates are becoming a critical pipeline of information for the LLMs which are in turn shaping what people see. This research gives financial institutions a window into that evolving landscape, and shows how to strengthen affiliate relationships to ensure their products stay visible and part of the AI-driven conversation.”

This shift, often referred to as zero-click search, poses a challenge for marketing teams that have historically relied on paid ads, organic rankings, and direct site traffic. As AI models synthesize and summarize information, affiliate publishers such as NerdWallet, Bankrate, and Investopedia have emerged as key gateways of visibility for banks.

The full report is available for download at here: Competing for Visibility in the Age of AI.

About Fintel Connect

Fintel Connect is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper, Scotiabank, and BMO.