Fintel Connect Releases First Ever Cost-Per-Acquisition Benchmarking Guide For Financial Services

VANCOUVER, BC, March 6th, 2025 — Fintel Connect, the leading affiliate marketing solution specialized for fintech and banking, has unveiled its latest industry resource: The 2025 Cost-Per-Acquisition Benchmarking Guide for Financial Services. With ever-changing market conditions in fintech and banking, this report reviews key factors influencing acquisition costs for financial brands across North America and offers actionable insights to optimize budgets and growth planning.

“Understanding your acquisition costs is the foundation of any successful marketing strategy, especially in financial services where margins and efficiency matter,” says Fintel Connect CEO Nicky Senyard. “This guide is designed to equip financial marketers with the insights they need to make informed decisions, optimize their CPA, and ensure their marketing dollars are driving sustainable growth. At Fintel Connect, we believe in data-driven decision-making, and the power of partnerships to help brands scale more efficiently.”

Key Highlights of the CPA Benchmarking Guide:

• Learn Top Factors Driving Acquisition Costs in Fintech and Banking  
• Understand Current CPA Trends And How to Navigate Them
• Access CPA Benchmarks and Considerations To Optimize Performance
• Learn What’s In Store for 2025 – Pressures & Considerations

Access the full report here

About Fintel Connect

Fintel Connect is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper, Scotiabank, and BMO.