Its current solutions include a proprietary tracking and reporting platform to allow businesses to scale their performance marketing efforts, as well as a growing network of publishers and expert in-house team to provide strategic leadership and management of the channel on a brand’s behalf.
The business is founded and run by seasoned entrepreneur Nicky Senyard, who successfully built and exited her last business, a performance marketing SaaS company operating in another niche industry.
“By focusing on the financial services space, we have a unique depth of knowledge and expertise that allows us to best support our clients in growing their businesses through the performance marketing channel”
– CEO and Founder, Nicky Senyard
“Our platform has been built to support these businesses – both big and small – to allow them to have the transparency and insight needed to be successful. In addition, our extensive relationships in the space and adjacent verticals allows us to provide both scale and risk diversification.”
Currently, Fintel Connect has an established number of Fintech and banking clients in Canada, with plans to expand into the United States market as of Q2 2020 and other markets in 2021.