Toronto, ON – Sep 7th – The Financial Affiliates Marketing Forum (FAMF) has announced its highly anticipated roster of speakers for this year’s October 7, 2025 event, and it’s set to be the must-attend gathering for marketers, fintechs, and financial services innovators across Canada.

From scaling affiliate programs to busting industry myths and diving head-first into the AI revolution, the sessions will tackle the boldest questions shaping the future of financial marketing. FAMF will bring together leaders from top fintechs, financial institutions, and marketing innovators to discuss the evolving landscape of financial products, digital marketing, affiliates and influencer marketing.

About the Session: Hear from leaders at Scotiabank, Borrowell, goeasy, and Fintel Connect on where the industry is going and the opportunities for financial brands to get ahead and stay ahead.

Speakers include:

• Nicky Senyard: CEO, Fintel Connect
• Simon Wyse: Chief Revenue Officer, Borrowell
• Moderator: David Duke, Director, Digital Performance Marketing at goeasy

Session 2: Myth Busters – Common Misconceptions of Affiliate Marketing and How They Can Kill a Strategy

About the Session: This session uncovers the most common mistakes brands make in affiliate marketing and how to avoid them. Topics to be covered include:

1. What brands get wrong and how to overcome the hurdles
2. What often gets missed and how to course-correct
3. What affiliates need to know about getting it right

Speakers include:

• Susan Findlater: Fractional CMO; Former Director at ClearScore and Fairstone
• Cameron Millband: Performance Director – Loyalty and Retention US & CA, Finder.com

Session 3: Is AI-Powered Search the End of Traditional SEO, or the Biggest Opportunity Marketers Have Seen in a Decade?

About the Session: In this panel, hear from leaders at Shopnomix, Fintel Connect, and the former CMO at Questraede as they discuss what brands and publishers are doing to incorporate AI into their strategies. We’ll also cover how to adapt to changing consumer behaviors with time for a short Q&A from the audience at the end. 

• Colin Jeavons: CEO, Shopnomix
• Caleb Rubin: Former CMO, Questrade
• Moderator: Alana Levine, CRO, Fintel Connect 

Session 4: Building a Brand Through Partnerships

About the Session: Hear from TikTok and Chexy leaders and from top financial marketers on the role partners play in building brands as well as driving lead generation. There will be time for a short Q&A from the audience at the end. 

• George Phu: Head of Industry, TikTok
• Austin Grant: Head of Growth, Chexy.co
• More speakers to be announced

Session 5: Optimizing Your Acquisition Marketing Efforts for Quality and Efficiency

About the Session: ClearScore, Payson Solutions, ODM World, and Week Over Week discuss strategies to optimize acquisition funnels, improve performance, and reduce CAC. Includes a short Q&A with the audience. 

• Brent Reynolds, Founder, Payson Solutions
• Rob Palumbo, Founder, Week over Week
• Tassie Milne, General Manager, ClearScore Canada
• Moderator: David Szemerda, President, ODMWorld

Final Speaker Session: Beyond The Last Click: Measuring the Halo Effects of Affiliate Marketing in Finance

About the Session: Discover how to capture the full value of affiliate marketing beyond last-click attribution. This session will cover:  

1. Defining the halo effect 
2. Attribution challenges and what to do about it 
3. Metrics that matter 
4. Bridging the gap with stakeholders 

& lots more! Stay tuned for speakers.  

“This year’s inaugural event is about challenging assumptions and providing practical insights from leaders who are shaping the future of financial affiliate marketing,” said Jason Steele, founder of the Financial Affiliates Marketing Forum. “From scaling programs to tackling myths and embracing AI-powered search, attendees will gain actionable strategies to drive growth.”

Held in partnership with Fintel Connect, the leading affiliate marketing solution built for fintech and banking. FAMF 2025 promises more than just thought-provoking panels — it’s also a chance to connect, collaborate, and uncover new opportunities in one of the fastest-growing areas of financial marketing. Fintel Connect has deep roots into the Canadian financial ecosystem and proudly supports the FAMF mission.

“We’re bringing together some of the sharpest minds in fintech and financial services affiliate marketing,” said Nicky Senyard, CEO and Founder, Fintel Connect. “Our goal is to spark conversations, challenge assumptions, and give attendees the tools they need to drive explosive growth.”

Registration is now open for the conference and interested parties can go to www.FAMF.ca to register to attend or inquire about sponsorship opportunities.

About the Financial Affiliate Marketing Forum

The Financial Affiliate Marketing Forum (FAMF) is Canada’s premier gathering for performance-driven marketers in the financial sector. FAMF was established to address the unique challenges and opportunities in financial affiliate marketing, bringing together banking leaders, fintech innovators, and top-performing affiliate marketers for a full day of strategic discussions, actionable insights, and high-value networking. FAMF’s curated program focuses on the most pressing topics in financial marketing today – from compliance and conversion optimization to influencer partnerships and cutting-edge customer acquisition strategies. With a focus on real-world results and measurable ROI, FAMF is where the financial industry’s most innovative marketers come to learn, connect, and grow their businesses.

About Fintel Connect

Fintel Connect is the leading partner marketing solution built exclusively for the financial industry. The company delivers an all-in-one partner management platform, network, agency and AI-driven compliance engine for financial brands to scale new customer growth. Fintel proudly powers the affiliate marketing programs of over 100 leading financial brands including Scotiabank and Western Alliance, with backing from investors BankTech Ventures and Economic Development Canada.

Contact: Jason Steele admin@FAMF.ca