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Are your marketing dollars going to the right places?

Most banks and credit unions think they know which channels are working. The data says otherwise. The Marketing ROI Gap in Banking found that the majority of financial institutions still rely on last year’s budget, basic web analytics, and gut instinct to make spending decisions.

Take the 2-minute quiz to see if you’re an ROI Leader, Growth Optimizer, Measurement Improver, or Attribution Explorer.

1. How is your marketing budget primarily set?
2. Which best describes your confidence in marketing attribution?
3. What is your biggest marketing measurement challenge?
4. Which channel currently gets the largest share of your marketing spend?
5. Which channel do you believe delivers your strongest ROI?
6. How often do you think your institution credits the wrong marketing source or touchpoint?
7. Which performance factor matters most to your institution?
8. If your marketing budget increased tomorrow, where would you put the money?
9. Which channel do you think is most underleveraged by your institution?
10. Which statement best describes Marketing’s role in your organization?

Total

Find out what ROI Leaders are doing differently. Get The Marketing ROI Gap in Banking. The report financial institution marketers are using to rethink how they budget, measure, and grow.

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