If there is one topic that touches nearly all aspects of our lives – it’s financial wellbeing. Whether we’re planning a trip, buying a home, or something as simple as hosting a dinner at home, our finances certainly play a role.

Banks, financial institutions and up-and-coming Fintechs are on a mission to help people understand their financial needs and identify the solutions that can help. This means these brands need to be where these potential customers are. One of their strategies is to build partnerships with bloggers, influencers, websites and others who can help amplify the message.

This is where you come in.

The Opportunity

If you have a voice on a particular subject or category – no matter what it is – you likely have something to say about the financial products to support it – and in an authentic way. Talking about pets? Pet insurance is important. Talking about home renovations? There are credit cards out there to help your readers save money.

The best part is you can earn valuable revenue in the process. Banks and financial institutions will pay lucrative CPAs of $50-$300 per new customer that signs up to a product from your website or profile.

Curious yet? If so, read on for helpful tips on how to start incorporating financial products into your website or blog.

Tip 1: Identify the products most relevant to your readers

There are hundreds of products out there to choose from – from insurance, to savings to credit cards. So what are the products that will make a difference to your readers?

Start here:

• Take a look at the blogs from big brands like Scotiabank or Tangerine. They often cover a range of areas that can provide inspiration for relevant topics for certain products. Here’s an example of a back-to-school article that may get your creative juices flowing.
• Scan the existing content on your site and think about what products might be relevant to mention. Do you talk about maintaining one’s health? Life insurance might be an interesting topic, or products that earn you points when going to the gym.
• Research other blog sites with similar content to see how they incorporate financial products into their daily conversations. Try longtail keyword searches such as “home improvement credit cards” or “best ways to save for a trip.”
•  We also welcome you to reach out to our team – we’re happy to help do some digging and find the best products for your audience.

Tip 2: Find the right brand to test things out

Once you find the product set that will be interesting for your readers, the next step is finding the brand that resonates with you.

Typically, this is most easily found close to home. Start with where you currently bank. If you have a good experience with them, it will likely be easy to talk about them.

The next step is finding out whether they have an affiliate program. This may not be easily found. You can find out by researching their brand and seeing if they come up on other blogging sites. If so, you can try reaching out to the blogger for a contact or reaching out to the media team at the bank. Often they’ll have websites dedicated to media opportunities, like this one from Meridian Credit Union. 

There are also affiliate networks like ours dedicated to providing publishers the opportunity to engage with a range of brands and products.

Tip 3: Incorporate content into your existing articles

The quickest win is always to leverage what you already have. It’s also a great way to keep content “evergreen” and continuously improve your page rankings.

Take a look at the content already on your site and find a few articles or relevant content pieces where you can incorporate some additional insights for your readers:

• Add in “other considerations” within the article that are relevant to the topic and tie in financial products. You don’t need more than a few sentences to help provide additional context for your audience.
• You can even add internal links or references to a brand new article or section of the website where you provide new information on relevant financial topics.
• If you already allow advertising space and banners on your site, the easiest quick win is to include ready-made banners within your content where most relevant.

Tip 4: Consult the experts

Even if you’re not an expert in financial services, we know lots of people and resources that can help:

• Brands will often have a team of experts that can help provide you with the unique selling propositions (USPs), key considerations, target customer demographics and more for each of their products.
• You’ll often have access to a “product matrix” that has all the information you’ll need about a particular service or product. Use this matrix as another approach to find the right product fit for your audience and what you can write about.
• Our affiliate team is here to give you the support you need when it comes to talking about financial products.

Tip 5: Use what you know

There’s no need to reinvent the wheel – if you know what works for your website, you can apply the same learnings and strategy to financial content as well.

If you need extra guidance and advice, don’t hesitate to reach out to our affiliate team who are dedicated to supporting publishers like you that are new to the financial services space. They’ll provide you with helpful tips and customized recommendations for how to build out your strategy.

Conclusion and Key Takeaways

No matter what your area of expertise, we can guarantee there are financial topics and insights that your readers will find relevant and interesting.

Before you get started, here is a quick recap of the top tips for working with financial brands:

• Tip 1: Find the products that are relevant to your audience and your area of expertise
• Tip 2: Pick the brand you’re most supportive or comfortable discussing as a starting point
• Tip 3: Get started by incorporating messaging organically into pre-existing content
• Tip 4: Make sure to leverage the experts around you that are there to help
• Tip 5: Apply your existing content strategy to incorporate new messaging

You now have everything you need to get started, and we’re happy to help.

If you’d like to find out more about the brands and products we work with, join our waitlist here!

Have burning questions? Write a comment below or get in contact with our team here, we’d love to hear from you.