Farshid Zavosh

Not all affiliate networking events are equally useful, especially if you work in financial services. If you are a banking or credit union marketer searching […]

Launching a new product with affiliates can create momentum quickly, but it can also expose weak strategy just as fast. That is especially true in […]

Affiliate campaigns rarely stall all at once. More often, they slow quietly. A few core publishers keep producing. Reporting still shows activity. The channel is […]

Affiliate rarely loses budget because leadership dislikes the channel. It usually loses budget because the argument for more investment is too small. In many financial […]

CPA discipline matters, but many affiliate programs become so focused on controlling cost that they quietly suppress growth. This is one of the most common […]

Many affiliate programs do not stall because the CPA is too high. They stall because the CPA was set too early. For banks and other […]

Some affiliate programs do not fail loudly. They simply stop getting better. For banks managing affiliate in-house, that plateau can be easy to miss. The […]

Many banks start affiliate marketing in-house for sensible reasons. It can feel easier to keep strategy, partner communication, approvals, and reporting under one roof, especially […]

Credit unions have always competed differently. The value isn’t just a rate or a promotional bonus, it’s trust, service, community, and a member-first promise that […]

For many financial institutions, the traditional customer acquisition playbook is no longer enough. Consumers rarely begin their search for financial products on a bank’s website. […]

The best creators for large US banks are rarely the biggest. The partners that scale are the ones with strong audience-product fit, real trust signals, […]

Influencer marketing can support acquisition at large US banks when it is treated as a governed performance channel, not a one-off sponsorship. Start with a […]