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Affiliate Marketing
How Affiliate Marketing Works for Financial Institutions
Fintel Connect’s Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing.
Interview Chapters 00:00 – Intro 00:44 – Is now a good time to get into affiliate marketing? 02:05 – What do I need to succeed? 03:28 – How does affiliate marketing work with other channels? 04:27 – How much do I need to budget for affiliate marketing? 07:02 – Can I test performance marketing?
