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Affiliate Marketing

How Affiliate Marketing Works for Financial Institutions

  • Last Updated: March 22, 2023

In This Article

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Fintel Connect’s Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing.

Interview Chapters
00:00 – Intro
00:44 – Is now a good time to get into affiliate marketing?
02:05​ – What do I need to succeed?
03:28​ – How does affiliate marketing work with other channels?
04:27​ – How much do I need to budget for affiliate marketing?
07:02​ – Can I test performance marketing?

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