Fintel Connect CEO Nicky Senyard Named Finalist for Global Performance Industry Legend Award

VANCOUVER, BC, September 18, 2025 — Fintel Connect, the leading performance marketing solution for the financial industry, is excited to announce that its Founder and CEO, Nicky Senyard, has been named a finalist for the Global Performance Industry Legend Award.   

The Industry Legend Award celebrates individuals whose careers have left an indelible mark on the affiliate and performance marketing space. For Senyard, the recognition is more than a personal milestone, it reflects a journey of pioneering work, relentless advocacy for transparency, and a deep belief in the power of partnerships to fuel growth. 

From launching her first ventures in affiliate marketing over 20 years ago, to building the only full service affiliate marketing platform for the financial services industry, Nicky has been a trusted leader in the fintech and performance marketing ecosystem.  

“It is an honor to be recognized as a finalist in this category among other esteemed leaders in the space,” said Senyard. “My mission has been to contribute meaningful progress to our space, especially in highly regulated industries like financial services. The real achievement isn’t just in building successful businesses with my team, it’s seeing how far the industry has evolved. I’m excited to continue pushing the boundaries of what’s possible in partner marketing.”   

The winners of this year’s Global Performance Marketing Awards will be announced on October 20th, 2025 in London, where leaders from around the world will gather to celebrate innovation, growth, and the individuals and companies redefining what’s possible in performance marketing.

The real achievement isn’t just in building successful businesses with my team, it’s seeing how far the industry has evolved. I’m excited to continue pushing the boundaries of what’s possible in partner marketing.

— Nicky Senyard, CEO of Fintel Connect

About Fintel Connect

Fintel Connect is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper, Scotiabank, and BMO.

About The US Partnership Awards

The Global Performance Marketing Awards (GPMA) recognizes exceptional achievements in the performance marketing industry, including affiliate, paid media, and influencer marketing, by celebrating successful campaigns, teams, and companies globally. It offers a platform for industry leaders to connect and share best practices.