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Achieving 65% Year-Over-Year Growth – How PolicyMe Built Brand Credibility and Scaled Through Affiliate Marketing

Fintel Connect and PolicyMe — 65% year-over-year growth in affiliate submitted applications via the affiliate marketing channel.

PolicyMe is an online life insurance solution in Canada offering innovative insurance products like term life insurance and critical illness insurance. They were one of the first to market in Canada with their life insurance platform and transitioned into a direct insurer. 

As a largely unknown brand when they first launched, PolicyMe faced the challenge of driving brand awareness and brand credibility.  PolicyMe turned to Fintel Connect as a partner with a scalable affiliate marketing solution that could grow alongside their brand.

Through Fintel Connect’s targeted database of partners and trusted platform and approach, affiliate marketing has since become a key driver of PolicyMe’s success, fueling high-quality customer acquisition and expanding brand visibility with top publishers.

The results? 

  • 65% year-over-year increase in submitted applications
  • In Q2 of 2024 alone,  the program generated close to 68% of the total volume of the prior years’ performance
  • The affiliate channel became one of PolicyMe’s top four customer acquisition sources consistently driving high-quality leads and substantial volume

Discover how PolicyMe achieved these results and learn how your financial brand can do the same. Get the case study!

Why Download This Case Study?

  • If you’re a new brand aiming to overcome market education challenges, see how PolicyMe used affiliate marketing to achieve 65% year-over-year growth in an unfamiliar market./li>

  • Are you an insurtech looking to scale through affiliate partnerships? Learn how PolicyMe built strong relationships and earned premium placements to boost brand credibility and drive growth.

  • Looking for a cost-effective strategy to attract high-value customers to your financial institution? Discover how affiliate marketing can be a powerful tool to not only drive customer acquisition but also build lasting partnerships that enhance your brand’s credibility and long-term growth potential
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