Fintel Connect Blog

Your hub for the latest trends and tips in performance marketing.

What Marketers are Getting Wrong About Personalization

What Marketers are Getting Wrong About Personalization

In this article Is personalization overrated? We weigh in on a recent op-ed from Marketing Week.Remember when personalization was the big thing? The allure of tailoring brand experiences and messages to a specific audience of one became impossible to resist. Before...

How to make your influencer campaigns go the extra mile

How to make your influencer campaigns go the extra mile

In this article Here's how you can empower your influencers to go the distance in driving new customers to your financial institution.Influencer marketing offers financial companies an opportunity to reach new customers – customers who are switched-on, engaged, loyal,...

Master the Growth Mindset: 4 Tactics to Drive Performance

Master the Growth Mindset: 4 Tactics to Drive Performance

What's in this article Four key tactics to achieving a growth mindset at your company: Focusing on bottom-funnel attribution Leads: quality vs. quantity Referrals to scale your growth exponentially Choosing purposeful technologies When it comes to identifying best...

How to win long-term brand deals as an influencer

How to win long-term brand deals as an influencer

In this article ​Are you looking to go beyond one-time sponsored posts and into long-term brand deals? Here’s how you can get a step ahead of the competition.If you're an influencer, you know how competitive the space is: everyday there are content creators,...

Rooftop Happy Hour in New York

Rooftop Happy Hour in New York

Following Affiliate Summit East 2022, we hosted a happy hour event at the Elise Rooftop in New York. It was an exciting evening of conversation, networking, and cocktails with leaders in financial services. Thanks to everyone who joined us! Check out our photos from...

Credit Score Affiliate Programs You Can Join

Credit Score Affiliate Programs You Can Join

In this article We will discuss few of the credit score affiliate programs most suitable for influencers looking to add new financial partners to their affiliate portfolio.Are you a content creator/influencer looking to add new financial partners to your affiliate...

Why The FIRE Lifestyle Isn’t Just A Fad

Why The FIRE Lifestyle Isn’t Just A Fad

In this article We will discuss how you as an influencer/affiliate can help your niche audience to embark upon their journey of the FIRE movement.More and more people are looking to get control of their personal finances, and for many, that means planning earlier for...

How to Monetize your Hobby Via Affiliate Marketing

How to Monetize your Hobby Via Affiliate Marketing

In this article Not sure how you can monetize your favourite everyday hobbies? Here’s everything you need to know to get started.Hobbies are great and can be an enjoyable reprieve from the stress of the workday but they can be very costly, too. Skiing, hiking, health...

Where to Put Your Beer & Wine Money this Dry January

Where to Put Your Beer & Wine Money this Dry January

In this article Not sure what to do with the extra cash you have this Dry January? Check out these six financial products that will help you improve your financial health in 2022.Farewell to 2021 and hello 2022! With the holidays behind us, people are making...

The Key to Financial Literacy: Start Young

The Key to Financial Literacy: Start Young

In this postFinancial literacy is something that many struggle with regardless of age, income, background, or education, and one of the best ways to educate yourself is to start young. Keep reading to learn about how one of our own is doing more to support financial...

Be a Digital Marketing Superhero: ABA Conference Takeaways

Be a Digital Marketing Superhero: ABA Conference Takeaways

In this articleFear not - if you missed this year’s Bank Marketing Conference hosted by the American Bankers Association, we've got you covered. Check out our top takeaways to strengthen your brand's digital marketing strategy heading into 2022.While we’d have loved a...

The Power of Empathy in Digital Banking

The Power of Empathy in Digital Banking

HeadlineIn this article, we explore three powerful recommendations that can help banks provide a more empathetic digital experience for their customers. As customers around the world increasingly adopt digital banking channels, banks face the challenge of providing...

All about that BaaS: The Future of Banking is Open

All about that BaaS: The Future of Banking is Open

In this article Here's everything you need to know about BaaS (banking as a service), and how it's an exciting opportunity for incumbent banks to grow their digital portfolio through focusing on core strengths and leveraging partnerships.Banking as a Service (BaaS) is...

How to Handle your First Brand Sponsorship Call

How to Handle your First Brand Sponsorship Call

In this blog postSpeaking directly to brands about sponsorships and partnerships can be nerve-wracking, especially if it's your first time. Here are my tips for preparing yourself so that you feel confident and can get what you need out of a conversation bout a...

Workshop Recap: Winning New Customers in Times of Change

Workshop Recap: Winning New Customers in Times of Change

In this article We partnered with the North Carolina Bankers Association on a 4-part marketing seminar to give bank marketers valuable insights for acquiring new customers during times of change. Learn more about our panelist's top tips for developing your bank's...

Is Affiliate Marketing The Best Way To Monetize Content?

Is Affiliate Marketing The Best Way To Monetize Content?

In this article What's the best way to monetize your content and maximize your earning potential? Learn the differences between affiliate marketing, sponsorships, and self-authored content, and what you need to consider before you set off on your journey as a content...

Affiliate Managers: The Alfred to your Batman

Affiliate Managers: The Alfred to your Batman

In this article An affiliate manager can be the secret weapon that helps you maximize your customer acquisition rates, providing you with insider knowledge, expertise, and resources that will boost the performance of your affiliate marketing campaigns.If you’ve read...

CPA Affiliate Networks:  What to Consider Before Joining

CPA Affiliate Networks: What to Consider Before Joining

In this article Not sure if an affiliate network is the right fit for your brand or is giving you the best CPA? Here's what influencers, publishers and content creators should look for when evaluating an affiliate network before you decide to apply.Joining a CPA...

Why You Need to Start Affiliate Marketing Today

Why You Need to Start Affiliate Marketing Today

In this article For those unsure about whether affiliate marketing is right for you, we’ve put together five reasons why you should start affiliate marketing right now! Read on to learn where your time is best spent.  Affiliate marketing is a model that bloggers...