Fintel Connect and industry experts to participate in a panel discussion on compliant digital marketing growth, hosted by the Massachusetts Bankers Association
Vancouver, BC, January 21, 2021 –
Fintel Connect is pleased to lead the Compliant Digital Marketing and Growth panel discussion hosted by Massachusetts Bankers Association (MBA) on January 27, 2021.
Marketing compliance has become an increasingly important focal point for banks that are expanding their strategies into digital. Banks must remain prudent and informed of safety and security standards in digital marketing, especially when acquiring new customers online.
This session pulls together experts from varying backgrounds in digital and banking to share their experiences, recommendations, and best practices for navigating marketing compliance. Speakers include Alana Levine, CRO of Fintel Connect; Anthony Costanza, Director of New Business Development (Banking) for QuinStreet; Andrew Silverman, Director of Marketing at CIBC; and David Hunkele, Chief Strategy Officer for Finzly.
Bankers tuning in will learn how to approach and plan their digital customer acquisition in a compliant way, including key considerations for selecting technology partners, channels and strategies.
“We look forward to speaking about marketing compliance at Massachusetts Bankers Association’s session this year,” says Levine. “It is such an important component to every bank marketer’s digital strategy, and an area we are heavily focused on as an organization this year.”
“I’m excited for our participants to hear from industry peers who’ve successfully implemented compliance in their digital customer acquisition.”
– Annie A. Coldstream, Director, Member Services and Grassroots, Massachusetts Bankers Association
“Digital customer acquisition can be a challenge for banks, for many reasons,” states Annie A. Coldstream, Director, Member Services and Grassroots at MBA. “To mitigate risks for both banks and customers online, compliance is a must. I’m excited for our participants to hear from industry peers who’ve successfully implemented compliance in their digital customer acquisition. Learning from their stories will help our participants in reaching new customers and achieving growth in 2021.”
MBA members, Bank Presidents, CEOs, Marketing Directors, and other Bank Officers focused on acquiring new customers through digital marketing are encouraged to join this webinar. Non-members of MBA are also welcome to register for the program.
The Massachusetts Bankers Association represents 135 commercial, savings, cooperative, and federal savings banks and savings and loan associations with approximately $380 billion in local assets, 72,000 employees across Massachusetts and New England, over 2,000 banking locations, more than 4,500 ATMs, and donate more than $105 million annually to social agencies and charitable organizations across the Commonwealth. For more information, visit www.massbankers.org.
About Fintel Connect
Fintel Connect is a leading performance marketing company dedicated to serving the financial services and fintech space. Based in Vancouver, Canada, the team at Fintel Connect supports a wide range of tier one banks, community banks and financial technology companies through its extensive network of publishers and fully scalable tracking and reporting technology.
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