{"id":1731690,"date":"2026-03-20T14:36:05","date_gmt":"2026-03-20T21:36:05","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?post_type=press&#038;p=1731690"},"modified":"2026-06-02T15:20:10","modified_gmt":"2026-06-02T22:20:10","slug":"new-industry-research-which-marketing-channels-drive-roi-for-u-s-banks-and-credit-unions","status":"publish","type":"press","link":"https:\/\/www.fintelconnect.com\/fr\/press\/new-industry-research-which-marketing-channels-drive-roi-for-u-s-banks-and-credit-unions\/","title":{"rendered":"Nouvelle recherche sectorielle : quels canaux de marketing g\u00e9n\u00e8rent le ROI pour les banques et coop\u00e9ratives de cr\u00e9dit am\u00e9ricaines ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Les inscriptions anticip\u00e9es sont ouvertes pour le rapport dont la sortie est pr\u00e9vue en avril<\/em>  \u2013 <a href=\"https:\/\/resources.fintelconnect.com\/financial-marketing-roi\">Inscrivez-vous maintenant !<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VANCOUVER, COLOMBIE-BRITANNIQUE, 19 mars 2026<\/strong> - <a href=\"https:\/\/www.fintelconnect.com\/fr\/\">Fintel Connect<\/a>, un partenaire de premier plan en marketing d'affiliation pour les services financiers, a annonc\u00e9 aujourd'hui avoir command\u00e9 <a href=\"https:\/\/www.crnrstone.com\/\">Cornerstone Advisors<\/a>, un leader dans les services de conseil en affaires et technologie pour les banques, les coop\u00e9ratives de cr\u00e9dit et les entreprises de technologie financi\u00e8re, pour produire un nouveau rapport de recherche \u00e9valuant l'efficacit\u00e9 des principaux canaux de marketing utilis\u00e9s par les banques et les coop\u00e9ratives de cr\u00e9dit am\u00e9ricaines. Le rapport devrait \u00eatre publi\u00e9 en avril 2026 et les inscriptions anticip\u00e9es sont ouvertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les institutions financi\u00e8res investissent des sommes consid\u00e9rables dans le marketing, utilisant souvent une gamme de canaux num\u00e9riques et hors ligne. Pourtant, de nombreuses \u00e9quipes manquent encore de r\u00e9f\u00e9rences fiables pour comparer les performances de leurs canaux marketing par rapport \u00e0 celles d'institutions similaires et d\u00e9terminer quel mix offre le meilleur retour sur investissement. Le prochain rapport est con\u00e7u pour aider les professionnels du marketing financier \u00e0 quantifier et comparer plus efficacement les performances des canaux afin d'appuyer les d\u00e9cisions budg\u00e9taires et strat\u00e9giques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les dirigeants bancaires peuvent s'inscrire pour un acc\u00e8s anticip\u00e9 afin d'apprendre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels canaux entra\u00eenent syst\u00e9matiquement l'acquisition, la vente crois\u00e9e et la croissance de la marque<\/li>\n\n\n\n<li>Moyens de comparer leur strat\u00e9gie \u00e0 celle de leurs concurrents pour des r\u00e9sultats efficaces et mesurables<\/li>\n\n\n\n<li>Comment rendre son plan annuel pr\u00eat pour le conseil d'administration et d\u00e9fendable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Les responsables du marketing sont amen\u00e9s \u00e0 d\u00e9fendre les investissements sur un nombre croissant de canaux, souvent sans moyen coh\u00e9rent de comparer les performances \u201d, a d\u00e9clar\u00e9 Nicky Senyard, PDG de Fintel Connect. \u201c Nous nous sommes associ\u00e9s \u00e0 Cornerstone Advisors pour apporter une perspective ind\u00e9pendante et rigoureuse \u00e0 ce d\u00e9fi, et pour fournir aux banques et aux coop\u00e9ratives de cr\u00e9dit un cadre plus clair pour \u00e9valuer l'efficacit\u00e9 des canaux. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlors que les options de canaux marketing se multiplient, le d\u00e9fi n'est pas un manque d'activit\u00e9. C'est un manque de clart\u00e9\u201d, a d\u00e9clar\u00e9 Ron Shevlin, directeur de la recherche chez Cornerstone Advisors. \u201cCette recherche vise \u00e0 aider les institutions financi\u00e8res \u00e0 r\u00e9pondre aux questions pratiques qu'elles se posent d\u00e9j\u00e0 : quels canaux ont tendance \u00e0 \u00eatre les plus performants, et comment choisir le bon m\u00e9lange pour leur mod\u00e8le \u00e9conomique et leurs objectifs de croissance.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport se concentrera sur la mani\u00e8re dont les institutions financi\u00e8res peuvent \u00e9valuer la performance des canaux marketing d'une mani\u00e8re qui soutient une planification et des d\u00e9cisions d'investissement plus s\u00fbres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les institutions financi\u00e8res et les acteurs du secteur peuvent <a href=\"https:\/\/resources.fintelconnect.com\/financial-marketing-roi\">s'inscrire maintenant<\/a> pour recevoir les mises \u00e0 jour de diffusion et les d\u00e9tails d'acc\u00e8s lors de la publication du rapport en avril.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pour les m\u00e9dias et les analystes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour demander un briefing pr\u00e9alable ou pour \u00eatre inclus dans la distribution du mat\u00e9riel de lancement, veuillez contacter <a href=\"mailto:press@fintelconnect.com\">press@fintelconnect.com<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 propos de Fintel Connect<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fintelconnect.com\/fr\/\">Fintel Connect<\/a> is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper,\u00a0Scotiabank,\u00a0and\u00a0BMO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 propos de Cornerstone Advisors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus de 20 ans, Cornerstone Advisors fournit des analyses fines, des strat\u00e9gies audacieuses et des solutions bas\u00e9es sur les donn\u00e9es pour b\u00e2tir des banques, des coop\u00e9ratives de cr\u00e9dit et des fintechs plus intelligentes. De la s\u00e9lection et la mise en \u0153uvre de syst\u00e8mes technologiques aux n\u00e9gociations contractuelles, en passant par l'am\u00e9lioration des performances, la gestion des fournisseurs, la planification strat\u00e9gique et les services de fusion-acquisition, Cornerstone combine son expertise avec des donn\u00e9es et des recherches propri\u00e9taires pour aider les institutions financi\u00e8res \u00e0 prosp\u00e9rer dans l'environnement actuel complexe. Pour plus d'informations, visitez <a href=\"https:\/\/www.crnrstone.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.crnrstone.com<\/a>.<\/p>","protected":false},"featured_media":1731691,"parent":0,"template":"","class_list":["post-1731690","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Industry Research: Which Marketing Channels Drive ROI for U.S. Banks and Credit Unions? | Press | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Financial institutions invest significant dollars into marketing, often using a range of digital and offline channels. Yet many teams still lack reliable benchmarks to compare how their marketing channels perform relative to peer institutions and determine which mix delivers the strongest return. 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