{"id":1731005,"date":"2025-11-12T16:23:42","date_gmt":"2025-11-13T00:23:42","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?post_type=press&#038;p=1731005"},"modified":"2026-06-02T15:20:36","modified_gmt":"2026-06-02T22:20:36","slug":"fintel-connects-report-shows-how-ai-is-rewriting-bank-marketing-customer-acquisition","status":"publish","type":"press","link":"https:\/\/www.fintelconnect.com\/fr\/press\/fintel-connects-report-shows-how-ai-is-rewriting-bank-marketing-customer-acquisition\/","title":{"rendered":"Le rapport de Fintel Connect montre comment l'IA r\u00e9\u00e9crit le marketing bancaire et l'acquisition de clients"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>VANCOUVER, C.-B., 13 novembre 2025<\/strong> \u2014 Fintel Connect, la principale plateforme de marketing de croissance con\u00e7ue pour l'industrie financi\u00e8re, a publi\u00e9 son rapport sectoriel 2025\/2026, <a href=\"https:\/\/resources.fintelconnect.com\/competing-for-visibility-in-the-age-of-ai\"><em>Concurrencer pour la visibilit\u00e9 \u00e0 l'\u00e8re de l'IA<\/em><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9tude explore quels types de contenu et quelles sources de contenu sont les plus susceptibles d'\u00eatre visibles dans les r\u00e9sultats de recherche des LLM et ce que cela signifie pour les banques, les coop\u00e9ratives de cr\u00e9dit et les sp\u00e9cialistes du marketing fintech qui s'efforcent de rester visibles dans un monde sans clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon les conclusions, plus de 60% du contenu financier provenant de l'IA est g\u00e9n\u00e9r\u00e9 par des \u00e9diteurs affili\u00e9s, et non par des sites Web de banques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Notre objectif a toujours \u00e9t\u00e9 d'aider les marques financi\u00e8res \u00e0 se d\u00e9velopper gr\u00e2ce \u00e0 des partenariats fond\u00e9s sur la transparence et la performance \u201d, a d\u00e9clar\u00e9 Nicky Senyard, PDG de Fintel Connect. \u201c Alors que l'IA change la fa\u00e7on dont les consommateurs recherchent et font confiance aux informations, les affili\u00e9s deviennent un pipeline d'informations essentiel pour les LLM qui fa\u00e7onnent \u00e0 leur tour ce que les gens voient. Ces recherches offrent aux institutions financi\u00e8res une vision de ce paysage en \u00e9volution et montrent comment renforcer les relations avec les affili\u00e9s pour garantir que leurs produits restent visibles et fassent partie de la conversation pilot\u00e9e par l'IA. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce changement, souvent appel\u00e9 recherche sans clic, pose un d\u00e9fi aux \u00e9quipes marketing qui ont historiquement d\u00e9pendu des publicit\u00e9s payantes, des classements organiques et du trafic direct sur le site. Alors que les mod\u00e8les d'IA synth\u00e9tisent et r\u00e9sument les informations, les \u00e9diteurs affili\u00e9s tels que NerdWallet, Bankrate et Investopedia sont devenus des portes d'entr\u00e9e cl\u00e9s en mati\u00e8re de visibilit\u00e9 pour les banques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport complet est disponible en t\u00e9l\u00e9chargement ici : <a href=\"https:\/\/resources.fintelconnect.com\/competing-for-visibility-in-the-age-of-ai\"><em>Concurrencer pour la visibilit\u00e9 \u00e0 l'\u00e8re de l'IA<\/em><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 propos de Fintel Connect<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW62832208 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62832208 BCX8\"><a href=\"https:\/\/www.fintelconnect.com\/fr\/\">Fintel Connect<\/a> is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper,\u00a0Scotiabank,\u00a0and\u00a0BMO.<\/span><\/span><\/p>","protected":false},"featured_media":1731006,"parent":0,"template":"","class_list":["post-1731005","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fintel Connect\u2019s Report Shows How AI Is Rewriting Bank Marketing &amp; Customer Acquisition | Press | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Discover how ChatGPT, Gemini, Perplexity, and Copilot are disrupting your brand&#039;s discovery. 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