{"id":1730856,"date":"2025-10-17T08:20:30","date_gmt":"2025-10-17T15:20:30","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?post_type=press&#038;p=1730856"},"modified":"2026-06-02T15:21:11","modified_gmt":"2026-06-02T22:21:11","slug":"fireside-chat-scaling-smart-building-a-national-brand-through-digital-acquisition","status":"publish","type":"press","link":"https:\/\/www.fintelconnect.com\/fr\/press\/fireside-chat-scaling-smart-building-a-national-brand-through-digital-acquisition\/","title":{"rendered":"Cercle des confidences : Innover avec intelligence : Construire une marque nationale par l'acquisition num\u00e9rique"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Inscrivez-vous au webinaire exclusif <a href=\"https:\/\/webinars.fintelconnect.com\/building-a-national-brand\">ici<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VANCOUVER, BC, 16 octobre 2025<\/strong> \u2014 Fintel Connect, la principale entreprise de technologie de marketing de performance pour les services financiers, a annonc\u00e9 qu'elle organisera un webinaire exclusif : Scaling Smart : Construire une marque nationale gr\u00e2ce \u00e0 l'acquisition num\u00e9rique, qui aura lieu le jeudi 6 novembre 2025. Le webinaire pr\u00e9sentera des perspectives de leaders de l'industrie, notamment Kathleen Craig, fondatrice et PDG de Plinqit ; Patricia Ferrick, pr\u00e9sidente de FVCbank ; et Danielle Lauzon, vice-pr\u00e9sidente de la croissance et de la strat\u00e9gie chez Fintel Connect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le webinaire s'adresse aux directeurs marketing, aux responsables marketing et aux gestionnaires de programmes d'affiliation des institutions financi\u00e8res qui recherchent des conseils pratiques pour accro\u00eetre les d\u00e9p\u00f4ts, se d\u00e9velopper \u00e0 l'\u00e9chelle nationale et g\u00e9n\u00e9rer du retour sur investissement tout en maintenant des relations solides avec les clients. Les participants obtiendront un guide tactique pour passer du marketing traditionnel aux canaux d'acquisition num\u00e9rique ax\u00e9s sur la performance tels que les affili\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les points cl\u00e9s \u00e0 aborder lors de la session comprennent :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment les institutions financi\u00e8res peuvent passer du marketing traditionnel \u00e0 l'acquisition num\u00e9rique ax\u00e9e sur la performance<\/li>\n\n\n\n<li>Pourquoi le canal d'affiliation est une voie \u00e9prouv\u00e9e pour la croissance des d\u00e9p\u00f4ts et des revenus<\/li>\n\n\n\n<li>Comment aligner l'\u00e9conomie des produits sur la strat\u00e9gie de mise sur le march\u00e9 pour une croissance rentable<\/li>\n\n\n\n<li>Strat\u00e9gies concr\u00e8tes pour b\u00e2tir une pr\u00e9sence nationale sans perdre la base relationnelle<\/li>\n\n\n\n<li>Les plus grandes opportunit\u00e9s en mati\u00e8re d'acquisition par affiliation pour 2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette discussion informelle vise \u00e0 fournir aux professionnels du marketing financier les informations dont ils ont besoin pour utiliser les affili\u00e9s comme moteur de performance tout en naviguant dans les complexit\u00e9s de la croissance nationale ax\u00e9e sur le num\u00e9rique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rencontrez les experts :<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/kathleenecraig\/\">Kathleen Craig<\/a>, Fondateur et PDG, <a href=\"https:\/\/plinqit.com\/\">Plinqit<\/a><\/strong><br>Kathleen Craig a fond\u00e9 Plinqit pour aider les banques et les coop\u00e9ratives de cr\u00e9dit \u00e0 accro\u00eetre leurs d\u00e9p\u00f4ts et \u00e0 lancer des marques num\u00e9riques. Forte de son exp\u00e9rience ant\u00e9rieure en tant que vice-pr\u00e9sidente des services bancaires num\u00e9riques dans une institution financi\u00e8re communautaire, elle combine son expertise dans le secteur bancaire et la technologie financi\u00e8re pour proposer des solutions innovantes. Depuis son lancement, le compte d'\u00e9pargne \u00e0 haut rendement de Plinqit a g\u00e9n\u00e9r\u00e9 plus de $3 milliards de dollars pour les banques \u00e0 travers les \u00c9tats-Unis. Kathleen est \u00e9galement consultante pour des startups fintech et contribue r\u00e9guli\u00e8rement \u00e0 des publications telles que Forbes et The Financial Brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/patricia-ferrick-57417337\/\">Patricia A. Ferrick<\/a>, Pr\u00e9sident, <a href=\"https:\/\/www.fvcbank.com\/\">FVCbanque<\/a><\/strong><br>Patricia Ferrick dirige FVCbank depuis 2007, et occupe le poste de pr\u00e9sidente depuis 2018. Avec une carri\u00e8re de plus de 30 ans dans le secteur bancaire et financier, Patricia allie excellence op\u00e9rationnelle et vision strat\u00e9gique. Elle est reconnue pour son leadership au sein de la communaut\u00e9 et ses contributions \u00e0 l'\u00e9ducation et \u00e0 la sensibilisation dans le domaine des services financiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/danielle-lauzon-584a3597\/\">Danielle Lauzon<\/a>, VP de la croissance et de la strat\u00e9gie, <a href=\"https:\/\/www.fintelconnect.com\/fr\/\">Fintel Connect<\/a><\/strong><br>Danielle Lauzon supervise des campagnes de plusieurs millions de dollars pour des marques financi\u00e8res d'entreprise en Am\u00e9rique du Nord. Reconnaissant meneur en marketing d'affiliation, Danielle a \u00e9t\u00e9 nomm\u00e9e parmi les 30 leaders \u00e9mergents de moins de 30 ans en marketing de partenariat par Hello Partner en 2024 et apporte une expertise approfondie des strat\u00e9gies de croissance dans la fintech et le secteur bancaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 propos de Fintel Connect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fintelconnect.com\/fr\/\">Fintel Connect<\/a> is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper,\u00a0Scotiabank,\u00a0and\u00a0BMO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/webinars.fintelconnect.com\/building-a-national-brand\">Inscrivez-vous ici.<\/a>&nbsp;<\/p>","protected":false},"featured_media":1730859,"parent":0,"template":"","class_list":["post-1730856","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fireside Chat: Scaling Smart: Building a National Brand Through Digital Acquisition | Press | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Exclusive webinar: Scaling Smart: Building a National Brand Through Digital Acquisition, taking place on Thursday, November 6, 2025. 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