{"id":1727512,"date":"2024-07-29T16:16:12","date_gmt":"2024-07-29T23:16:12","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?post_type=press&#038;p=1727512"},"modified":"2026-06-02T15:22:56","modified_gmt":"2026-06-02T22:22:56","slug":"fintel-connect-unveils-first-financial-industry-affiliate-marketing-report-2024","status":"publish","type":"press","link":"https:\/\/www.fintelconnect.com\/fr\/press\/fintel-connect-unveils-first-financial-industry-affiliate-marketing-report-2024\/","title":{"rendered":"Fintel Connect d\u00e9voile le premier rapport sur le marketing d'affiliation dans le secteur financier"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>VANCOUVER, BC, le 30 juillet 2024<\/strong> - Fintel Connect, la principale solution de marketing partenaire pour la fintech et la banque, a publi\u00e9 son rapport sur le marketing d'affiliation dans le secteur financier 2024. Ce rapport, premier du genre, donne un aper\u00e7u exclusif des tendances et des pr\u00e9dictions en mati\u00e8re de marketing d'affiliation au sein du secteur financier en Am\u00e9rique du Nord&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport r\u00e9v\u00e8le les points de vue de plus de 110 affili\u00e9s, influenceurs et \u00e9diteurs de diff\u00e9rentes tailles desservant des publics de particuliers et d'entreprises dans les domaines de la fintech et de la banque. Il consolide les donn\u00e9es sur divers sujets, notamment les tendances de consommation, les priorit\u00e9s en mati\u00e8re de produits, les axes d'innovation marketing et les d\u00e9fis communs du secteur. En outre, le rapport analyse les r\u00e9ponses des affili\u00e9s sur les deux march\u00e9s afin de mettre en \u00e9vidence les points communs et les diff\u00e9rences.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"L'\u00e9cosyst\u00e8me du marketing d'affiliation dans les services financiers est unique. En tant qu'industrie hautement r\u00e9glement\u00e9e et int\u00e9gr\u00e9e verticalement, il m\u00e9rite que l'on s'int\u00e9resse de plus pr\u00e8s aux tendances qui le fa\u00e7onnent. Nous sommes dans une position unique pour tirer ces enseignements en interrogeant ceux qui ont le pouls le plus proche du march\u00e9 - les affili\u00e9s exclusifs de ce secteur. Nous sommes ravis que ce rapport soit le premier d'une longue s\u00e9rie et qu'il permette aux sp\u00e9cialistes du marketing dans le domaine de la fintech et de la banque de mieux comprendre le paysage et le march\u00e9 de l'affiliation afin d'\u00e9tablir des partenariats plus significatifs \", a d\u00e9clar\u00e9 Nicky Senyard, PDG de Fintel Connect.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;Faits marquants :<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tendances des produits de consommation :<\/strong> Les affili\u00e9s canadiens interrog\u00e9s pr\u00e9voient que les cartes de cr\u00e9dit seront le principal domaine de croissance, tandis que les r\u00e9pondants am\u00e9ricains s'attendent \u00e0 ce que les investissements gagnent en int\u00e9r\u00eat.&nbsp;<\/li>\n\n\n\n<li><strong>Tendances des produits commerciaux : <\/strong>Les \u00e9diteurs am\u00e9ricains interrog\u00e9s pr\u00e9voient une demande continue de pr\u00eats, tandis que les affili\u00e9s canadiens estiment que les solutions de paiement sont les plus pris\u00e9es.&nbsp;<\/li>\n\n\n\n<li><strong>\u00c9largir les horizons :&nbsp;<\/strong> Dans les deux pays, les affili\u00e9s promeuvent de plus en plus des cat\u00e9gories de produits num\u00e9riques matures comme les cartes de cr\u00e9dit et l'\u00e9pargne.&nbsp;<\/li>\n\n\n\n<li><strong>Tactiques de marketing hi\u00e9rarchis\u00e9es :<\/strong> Une grande partie des \u00e9diteurs am\u00e9ricains interrog\u00e9s pr\u00e9voient d'utiliser du contenu vid\u00e9o, tandis que leurs homologues canadiens se concentreront sur le marketing par courrier \u00e9lectronique.&nbsp;<\/li>\n\n\n\n<li><strong>Avantages du marketing d'affiliation :<\/strong> Les r\u00e9pondants \u00e0 l'enqu\u00eate sur les deux march\u00e9s sont convaincus que leur plus grande valeur pour les banques et les fintechs est de fournir une acquisition rentable.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport complet peut \u00eatre consult\u00e9 <a href=\"https:\/\/www.fintelconnect.com\/fr\/guides\/financial-industry-affiliate-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ici<\/strong><\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 propos de Fintel Connect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fintelconnect.com\/fr\/\">Fintel Connect<\/a> is the leading all-in-one affiliate marketing platform, network, and agency exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper,\u00a0Scotiabank,\u00a0and\u00a0BMO.<\/p>","protected":false},"featured_media":1727325,"parent":0,"template":"","class_list":["post-1727512","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fintel Connect Unveils First Financial Industry Affiliate Marketing Report | Press | Fintel Connect<\/title>\n<meta name=\"description\" content=\"This first of its kind report gives an exclusive inside look into affiliate marketing trends and predictions within the financial sector in North America.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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