{"id":1724300,"date":"2023-10-05T10:59:13","date_gmt":"2023-10-05T17:59:13","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?post_type=press&#038;p=1724300"},"modified":"2026-04-10T12:06:42","modified_gmt":"2026-04-10T19:06:42","slug":"podcast-the-power-of-partner-marketing-in-the-financial-industry-with-nicky-senyard-of-fintel-connect","status":"publish","type":"press","link":"https:\/\/www.fintelconnect.com\/fr\/press\/podcast-the-power-of-partner-marketing-in-the-financial-industry-with-nicky-senyard-of-fintel-connect\/","title":{"rendered":"Podcast : La puissance du marketing des partenaires dans le secteur financier avec Nicky Senyard de Fintel Connect"},"content":{"rendered":"<p><iframe title=\"Spotify Embed : Le pouvoir du marketing des partenaires dans l&#039;industrie financi\u00e8re avec Nicky Senyard de Fintel Connect\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1tETls6oUXvBntQzDB0smO?utm_source=oembed\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aper\u00e7u des \u00e9pisodes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode de <a href=\"https:\/\/www.soarpay.com\/podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">PayPod : le podcast sur les paiements et la fintech<\/a>, h\u00e9berg\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/jacobhollabaugh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jacob Hollabaugh<\/a>Le podcast sur l'industrie des paiements se penche sur l'importance des partenariats et du marketing d'affiliation dans le secteur financier. La discussion porte principalement sur la mani\u00e8re dont ces approches strat\u00e9giques peuvent \u00eatre utilis\u00e9es efficacement pour stimuler la croissance et am\u00e9liorer l'acquisition de clients. Tout au long de l'\u00e9pisode, <a href=\"https:\/\/www.linkedin.com\/in\/nickysenyard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicky Senyard<\/a>cofondateur et directeur g\u00e9n\u00e9ral de <a href=\"https:\/\/www.fintelconnect.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fintel Connect<\/a>La directrice g\u00e9n\u00e9rale de l'agence de marketing affili\u00e9 de l'Union europ\u00e9enne, Mme Kristin, partage des informations pr\u00e9cieuses sur l'\u00e9volution du paysage du marketing affili\u00e9 dans le secteur financier, en soulignant le r\u00f4le essentiel de la conformit\u00e9 dans l'\u00e9tablissement et le maintien de partenariats fructueux. En outre, elle met en lumi\u00e8re l'utilisation innovante de la technologie pour naviguer dans les nuances complexes de cet espace, offrant en fin de compte une valeur substantielle aux clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les le\u00e7ons que vous apprendrez :<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout au long de la conversation, Nicky Senyard souligne l'importance du marketing d'affiliation dans le secteur financier. Elle souligne l'importance des donn\u00e9es dans le marketing, en insistant sur leur r\u00f4le dans la compr\u00e9hension du comportement des clients, l'optimisation des canaux de marketing et la cr\u00e9ation de valeur pour les institutions financi\u00e8res. Nicky met \u00e9galement en lumi\u00e8re les d\u00e9fis et les opportunit\u00e9s dans le domaine du marketing d'affiliation, en particulier au sein de l'industrie financi\u00e8re hautement r\u00e9glement\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00e8mes abord\u00e9s :<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9pisode couvre un large \u00e9ventail de sujets, notamment le r\u00f4le du marketing d'affiliation dans le secteur financier, les d\u00e9fis de la conformit\u00e9 dans le marketing de contenu et l'\u00e9volution du paysage de l'acquisition num\u00e9rique. Nicky Senyard explore \u00e9galement l'importance de la simplicit\u00e9 et de la fonctionnalit\u00e9 pour les petites et moyennes entreprises \u00e0 la recherche de produits financiers. La conversation souligne la valeur des donn\u00e9es dans le marketing et leur r\u00f4le dans l'optimisation des strat\u00e9gies d'acquisition de clients. Dans l'ensemble, l'\u00e9pisode fournit des informations pr\u00e9cieuses sur le monde dynamique du marketing d'affiliation dans le secteur financier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A propos de notre invit\u00e9 :<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nicky Senyard poss\u00e8de plus de vingt ans d'exp\u00e9rience dans le domaine du marketing d'affiliation. Son parcours a commenc\u00e9 dans les relations publiques et le marketing, o\u00f9 elle a d\u00e9velopp\u00e9 une base solide dans les subtilit\u00e9s de l'industrie. L'esprit d'entreprise de Nicky l'a amen\u00e9e \u00e0 cr\u00e9er et \u00e0 quitter sa premi\u00e8re soci\u00e9t\u00e9 de technologie marketing SaaS en 2016. En tant que PDG et fondatrice de Fintel Connect, elle se consacre \u00e0 la transformation de l'industrie des services financiers en offrant des opportunit\u00e9s de croissance aux clients et aux partenaires. Son engagement en faveur de l'innovation a propuls\u00e9 Fintel Connect \u00e0 l'avant-garde du marketing d'affiliation dans le secteur financier, en obtenant des partenariats avec des institutions renomm\u00e9es telles que Scotiabank, Tangerine, et Borrowell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Chez Fintel Connect, nous avons \u00e9tabli des partenariats d'affiliation avec plus de 5000 \u00e9diteurs financiers, dont GoBankingRates, Bankrate, Nerdwallet et PYMNTS. <\/em><a href=\"\/fr\/contact-us\/\"><em>Parlez \u00e0 l'un de nos sp\u00e9cialistes <\/em><\/a><em>et d\u00e9couvrez comment Fintel Connect peut vous aider \u00e0 nouer des relations avec ces marques.<\/em><\/p>","protected":false},"featured_media":1724301,"parent":0,"template":"","class_list":["post-1724300","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: The Power of Partner Marketing in the Financial Industry with Nicky Senyard of Fintel Connect | Press | Fintel Connect<\/title>\n<meta name=\"description\" content=\"In this episode of PayPod: The Payments and Fintech Podcast, the speakers delve into the significance of partnerships and affiliate marketing in the financial sector. 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