{"id":1723755,"date":"2023-07-13T09:49:24","date_gmt":"2023-07-13T16:49:24","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?post_type=press&#038;p=1723755"},"modified":"2023-07-13T11:11:49","modified_gmt":"2023-07-13T18:11:49","slug":"podcast-finding-digital-ad-performance-and-roi","status":"publish","type":"press","link":"https:\/\/www.fintelconnect.com\/fr\/press\/podcast-finding-digital-ad-performance-and-roi\/","title":{"rendered":"Podcast : Trouver la performance et le retour sur investissement de la publicit\u00e9 num\u00e9rique avec Alana Levine"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed : Ep 35 - Trouver la performance et le ROI de la publicit\u00e9 num\u00e9rique avec Alana Levine - CRO, Fintel Connect\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6lofjQQxwUii2FBybGYSKF?si=gHH2xR-HQYqwcrB4Q6C3zQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rejoindre <a href=\"https:\/\/www.linkedin.com\/in\/dannovalis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dan Novalis<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/chrissbates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Bates<\/a>et Alana Levine, directrice de la recherche de Fintel Connect, sur la <a href=\"https:\/\/bankmarketingshow.com\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salon du marketing bancaire<\/a> qui se pencheront sur la performance des publicit\u00e9s num\u00e9riques et le retour sur investissement (ROI) dans les efforts de marketing bancaire. D\u00e9couvrez comment le suivi peut permettre aux banques de mesurer leur succ\u00e8s en mati\u00e8re de marketing et, en fin de compte, de contribuer \u00e0 leurs r\u00e9sultats. Dans cet \u00e9pisode, ils mettent en lumi\u00e8re l'importance de fixer des objectifs clairs, de mesurer tous les aspects du syst\u00e8me marketing et de d\u00e9finir un processus de suivi efficace. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u00e8mes cl\u00e9s explor\u00e9s :<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comprendre le suivi : Qu'est-ce que le suivi et pourquoi est-il essentiel ?<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explorer le concept de suivi et son r\u00f4le central dans l'\u00e9valuation des performances marketing. <\/li>\n\n\n\n<li>D\u00e9couvrez les avantages du suivi, notamment la prise de d\u00e9cision fond\u00e9e sur des donn\u00e9es et la connaissance du comportement des clients. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fixer des buts et des objectifs clairs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apprenez l'importance d'\u00e9tablir des buts et des objectifs clairs pour les efforts de marketing de la banque. <\/li>\n\n\n\n<li>Comprendre comment des objectifs bien d\u00e9finis permettent d'aligner les strat\u00e9gies de marketing sur les objectifs plus larges de l'entreprise. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mesures bas\u00e9es sur la conversion et mesures de visibilit\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Examiner les avantages et les inconv\u00e9nients des mesures bas\u00e9es sur la conversion (par exemple, les taux de clics, les conversions de prospects) et des mesures de visibilit\u00e9 (par exemple, les impressions, la port\u00e9e) pour le suivi des performances des publicit\u00e9s num\u00e9riques. <\/li>\n\n\n\n<li>D\u00e9couvrez comment une approche \u00e9quilibr\u00e9e de ces mesures permet une compr\u00e9hension globale de l'efficacit\u00e9 du marketing. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Suivi des performances<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrez l'importance du contr\u00f4le continu des performances dans l'optimisation des campagnes de marketing. <\/li>\n\n\n\n<li>D\u00e9couvrez comment le suivi des indicateurs cl\u00e9s de performance (ICP) permet d'identifier les tendances, les domaines d'am\u00e9lioration et les strat\u00e9gies fructueuses. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Synergie entre les publicit\u00e9s num\u00e9riques, le suivi et les objectifs commerciaux<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrez comment les publicit\u00e9s num\u00e9riques peuvent \u00eatre exploit\u00e9es pour soutenir des objectifs commerciaux globaux. <\/li>\n\n\n\n<li>Comprendre le r\u00f4le du suivi dans l'\u00e9valuation de l'efficacit\u00e9 des canaux de commercialisation et dans l'optimisation de l'affectation des ressources. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En adoptant les pratiques de suivi, en fixant des objectifs clairs et en utilisant des mesures appropri\u00e9es, les banques peuvent lib\u00e9rer le v\u00e9ritable potentiel de leurs efforts de marketing. \u00c9coutez cet \u00e9pisode pour obtenir des informations pr\u00e9cieuses et d\u00e9couvrir la voie \u00e0 suivre pour maximiser le retour sur investissement dans le paysage de la publicit\u00e9 num\u00e9rique. <\/p>","protected":false},"featured_media":1723764,"parent":0,"template":"","class_list":["post-1723755","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Finding Digital Ad Performance and ROI with Alana Levine | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Discover how tracking can empower banks to measure their marketing success and ultimately contribute to their bottom line. 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