{"id":1730118,"date":"2025-04-21T01:30:14","date_gmt":"2025-04-21T08:30:14","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?p=1730118"},"modified":"2026-06-04T14:33:17","modified_gmt":"2026-06-04T21:33:17","slug":"affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/","title":{"rendered":"Le marketing d'affiliation pour les banques : Pourquoi American Banker estime qu'il s'agit d'un canal incontournable\u00a0\u00a0"},"content":{"rendered":"\n<p><em><span class=\"TextRun SCXW214235991 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW214235991 BCX8\">Fintel<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW214235991 BCX8\">Connect\u2019<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW214235991 BCX8\">s<\/span><span class=\"NormalTextRun SCXW214235991 BCX8\"> A<\/span><span class=\"NormalTextRun SCXW214235991 BCX8\">lana Le<\/span><span class=\"NormalTextRun CommentStart SCXW214235991 BCX8\">vine<\/span><span class=\"NormalTextRun SCXW214235991 BCX8\"> was<\/span><span class=\"NormalTextRun SCXW214235991 BCX8\"> feat<\/span><span class=\"NormalTextRun SCXW214235991 BCX8\">ured in <\/span><\/span><a class=\"Hyperlink SCXW214235991 BCX8\" href=\"https:\/\/www.americanbanker.com\/news\/affiiate-partnerships-become-marketing-mainstay-for-banks\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"FieldRange SCXW214235991 BCX8\"><span class=\"TextRun Underlined SCXW214235991 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW214235991 BCX8\" data-ccp-charstyle=\"Hyperlink\">American Banker<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW214235991 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"> <span class=\"NormalTextRun CommentHighlightPipeRest SCXW214235991 BCX8\">on the growing power of performance-driven partnerships.<\/span><\/span><\/em><\/p>\n<p><span data-contrast=\"auto\">Affiliate marketing is becoming an important channel in banking now more than ever\u2014and the industry is finally catching up to what many fintechs have known for years: this channel works.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">In its latest feature, American Banker explores the rise of affiliate partnerships in financial services, highlighting how banks and credit unions are increasingly turning to this cost-effective, performance-based strategy to drive growth. We\u2019re thrilled to see Fintel Connect\u2019s own Chief Revenue Officer, Alana Levine, featured in the article, offering expert insights into how this powerful channel is evolving\u2014and why it\u2019s now at the center of smart growth strategies for financial institutions.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.fintelconnect.com\/contact-us\/\"><i><span data-contrast=\"none\">Let\u2019s chat<\/span><\/i><\/a><i><span data-contrast=\"auto\"> about how Fintel Connect can help you build a high-performing, fully compliant affiliate program tailored to your goals.<\/span><\/i><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n\n<div id=\"7447313448\" class=\"uk-section content\">\n    <h2>What We\u2019ll Cover in This Blog <\/h2>\n    <div><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why American Banker is spotlighting affiliate marketing as a must-have channel for banks<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Key insights from Fintel Connect\u2019s CRO Alana Levine featured in the article<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">How affiliate marketing helps banks reach high-intent audiences and control acquisition costs<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">The shift from consumer-only products to commercial and B2B opportunities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why now is the time for financial institutions to invest in performance-driven partnerships<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">How Fintel Connect supports banks with scalable, compliant affiliate programs<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#7447313448\" uk-scroll>What We\u2019ll Cover in This Blog <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"3300945800\" class=\"uk-section content\">\n    <h2>Key Takeaways From the American Banker Article <\/h2>\n    <div><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:3,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Affiliate marketing has become a core acquisition channel for banks, offering performance-based results that align spend with real outcomes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:3,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Financial institutions benefit from the model\u2019s cost-efficiency, paying only for success events such as approved applications, funded accounts, or completed sales.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:3,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The channel is expanding beyond consumer products, with more banks now using affiliate marketing to promote small business loans, commercial accounts, and other B2B services.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:3,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Trusted content creators and publishers help connect banks with high-intent audiences, resulting in more meaningful engagement and stronger conversions.<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559682&quot;:3,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fintel Connect\u2019s wide-reaching affiliate network and compliance-focused tools make it easier for banks to scale growth while staying audit-ready.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#3300945800\" uk-scroll>Key Takeaways From the American Banker Article <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"2954168896\" class=\"uk-section content\">\n    <h2>From Niche to Necessity: How Affiliate Became a Core Channel <\/h2>\n    <div><p><span data-contrast=\"auto\">Historically, affiliate marketing was seen as a retail or e-commerce play. But in recent years, financial institutions\u2014from regional banks to national credit unions\u2014have realized the potential of the channel to do more than just drive clicks.<\/span> \u00a0<a href=\"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-financial-services\/\">Read our guide on how affiliate marketing works in financial services.<\/a><\/p>\n<p><span data-contrast=\"auto\">\u201cYou basically have a brand on the other side looking to partner with these third parties, have them talk about their product,\u201d Alana shared with American Banker.<\/span>\u00a0<br \/>\n<span data-contrast=\"auto\">\u201cMaintaining wide creator networks gives Fintel and other agencies more ability to reach the most receptive audience for a client\u2019s product or service.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And that\u2019s the heart of affiliate marketing\u2019s value: <\/span>you\u2019re not just advertising\u2014you\u2019re building trust through content that converts.\u00a0<\/p>\n<p><span data-contrast=\"auto\">Whether it\u2019s through a rate table on NerdWallet or an in-depth review from a trusted small business newsletter, affiliate marketing puts your product in front of people who are actively looking for solutions\u2014at the exact moment they\u2019re ready to take action. And for banks already investing in this channel, the results speak for themselves. Live Oak Bank, a Fintel Connect client, has seen measurable success by leaning into affiliate partnerships as part of their growth strategy. <\/span><i><span data-contrast=\"auto\">Want to know more? <\/span><\/i><a href=\"https:\/\/www.fintelconnect.com\/case-studies\/live-oak-bank-case-study\/\"><i><span data-contrast=\"none\">Read<\/span><\/i><\/a><i><span data-contrast=\"auto\"> how we helped Live Oak Bank achieve 420% growth via new accounts<\/span><\/i><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#2954168896\" uk-scroll>From Niche to Necessity: How Affiliate Became a Core Channel <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<div id=\"7789870221\" class=\"uk-section content\">\n    <h2>The Benefits of Affiliate Marketing for Financial Institutions <\/h2>\n    <div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1726778\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/04\/8-Lessons-Affiliate-Marketers-Can-Learn-From-A-87m-Super-Affiliate-Marketing-Site-960x480.jpeg\" alt=\"\" width=\"960\" height=\"480\" srcset=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/04\/8-Lessons-Affiliate-Marketers-Can-Learn-From-A-87m-Super-Affiliate-Marketing-Site-960x480.jpeg 960w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/04\/8-Lessons-Affiliate-Marketers-Can-Learn-From-A-87m-Super-Affiliate-Marketing-Site-640x320.jpeg 640w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/04\/8-Lessons-Affiliate-Marketers-Can-Learn-From-A-87m-Super-Affiliate-Marketing-Site.jpeg 1200w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span data-contrast=\"auto\">At Fintel Connect, we\u2019ve helped dozens of banks and fintechs tap into the power of affiliate partnerships. Here are just a few reasons why affiliate is quickly becoming a core part of the marketing mix:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Performance-Based Pricing<\/span><\/b><span data-contrast=\"auto\">: You only pay when a customer converts. That means better ROI and less wasted spend.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Precision Targeting<\/span><\/b><span data-contrast=\"auto\">: Publishers bring you warm, qualified traffic\u2014people already shopping for your product category.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Scalability<\/span><\/b><span data-contrast=\"auto\">: With the right network and strategy, affiliate programs can grow from a few partners to hundreds without the overhead of traditional channels.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Compliance-First<\/span><\/b><span data-contrast=\"auto\">: With tools like<a href=\"https:\/\/www.fintelconnect.com\/blog\/fintel-check-founding-story\/\"> Fintel Check<\/a>, you can monitor and maintain brand and regulatory compliance across all placements\u2014critical in a tightly regulated industry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Product Expansion<\/span><\/b><span data-contrast=\"auto\">: From deposits and credit cards to SMB lending and B2B financial tools, affiliate marketing is no longer just for consumer products.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And as Alana shared with American Banker, commissions for approved accounts often range from $100 to $250+, making the economics highly compelling for both banks and their partners.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#7789870221\" uk-scroll>The Benefits of Affiliate Marketing for Financial Institutions <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"8978156379\" class=\"uk-section content\">\n    <h2>Not Just for Retail: Commercial Products Get a Boost <\/h2>\n    <div><p><span data-contrast=\"auto\">Another key takeaway from the <\/span><i><span data-contrast=\"auto\">American Banker<\/span><\/i><span data-contrast=\"auto\"> feature? The rise of affiliate in commercial banking. While affiliate has historically been focused on consumer products like credit cards and CDs, we\u2019re now seeing growing use cases for small business lending, merchant accounts, and payroll services.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cCommercial-related content is becoming more common among niche business-to-business publishers, e-mail newsletters and small business influencers,\u201d Alana told <\/span><i><span data-contrast=\"auto\">American Banker<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is especially relevant post-2023, as liquidity concerns have driven banks to double down on deposit growth and diversify acquisition strategies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#8978156379\" uk-scroll>Not Just for Retail: Commercial Products Get a Boost <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"4443267961\" class=\"uk-section content\">\n    <h2>Why This Matters Now <\/h2>\n    <div><p><span data-contrast=\"auto\">In a market where marketing teams are under pressure to <\/span><i><span data-contrast=\"auto\">do more with less<\/span><\/i><span data-contrast=\"auto\">, affiliate offers a rare advantage: <\/span>scale, accountability, and efficiency.\u00a0<\/p>\n<p><span data-contrast=\"auto\">As <\/span><i><span data-contrast=\"auto\">American Banker<\/span><\/i><span data-contrast=\"auto\"> put it, affiliate marketing has become \u201cone of the financial service industry\u2019s most reliable customer-acquisition channels.\u201d We couldn\u2019t agree more\u2014and we\u2019re proud to be helping lead the charge.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Curious how your brand can leverage affiliate to acquire new customers on a cost-per-acquisition basis?<\/span><\/b> <b><span data-contrast=\"auto\">Read the full article <\/span><\/b><a href=\"https:\/\/www.americanbanker.com\/news\/affiiate-partnerships-become-marketing-mainstay-for-banks\"><b><span data-contrast=\"none\">here<\/span><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#4443267961\" uk-scroll>Why This Matters Now <\/a><\/p>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fintel Connect\u2019s Alana Levine was featured in American Banker on the growing power of performance-driven partnerships. Affiliate marketing is becoming an important channel in banking [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1724202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1730118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0 | Blog | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Discover why American Banker is calling affiliate marketing a must-have for banks. Learn how performance-driven partnerships help financial institutions scale growth, control CAC, and stay compliant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0 | Blog | Fintel Connect\" \/>\n<meta property=\"og:description\" content=\"Discover why American Banker is calling affiliate marketing a must-have for banks. Learn how performance-driven partnerships help financial institutions scale growth, control CAC, and stay compliant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fintelconnect.com\/fr\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Fintel Connect\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T08:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T21:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4386431.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shagun Mehta\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Mehta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/\"},\"author\":{\"name\":\"Shagun Mehta\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#\\\/schema\\\/person\\\/0f54c3d0271305bddc6e6888068a818c\"},\"headline\":\"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0\",\"datePublished\":\"2025-04-21T08:30:14+00:00\",\"dateModified\":\"2026-06-04T21:33:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/\"},\"wordCount\":164,\"image\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/pexels-karolina-grabowska-4386431.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/\",\"name\":\"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0 | Blog | Fintel Connect\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/pexels-karolina-grabowska-4386431.jpg\",\"datePublished\":\"2025-04-21T08:30:14+00:00\",\"dateModified\":\"2026-06-04T21:33:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#\\\/schema\\\/person\\\/0f54c3d0271305bddc6e6888068a818c\"},\"description\":\"Discover why American Banker is calling affiliate marketing a must-have for banks. Learn how performance-driven partnerships help financial institutions scale growth, control CAC, and stay compliant.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/pexels-karolina-grabowska-4386431.jpg\",\"contentUrl\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/pexels-karolina-grabowska-4386431.jpg\",\"width\":1279,\"height\":853,\"caption\":\"benefits of affiliate marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/blog\\\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fintelconnect.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#website\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/\",\"name\":\"Fintel Connect\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fintelconnect.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#\\\/schema\\\/person\\\/0f54c3d0271305bddc6e6888068a818c\",\"name\":\"Shagun Mehta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c39aa8f1f272db31e9d742b4695661a89d81644af5855ef69849f487359bd44f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c39aa8f1f272db31e9d742b4695661a89d81644af5855ef69849f487359bd44f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c39aa8f1f272db31e9d742b4695661a89d81644af5855ef69849f487359bd44f?s=96&d=mm&r=g\",\"caption\":\"Shagun Mehta\"},\"description\":\"Marketing Manager\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/fr\\\/author\\\/shagun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing d'affiliation pour les banques : pourquoi American Banker dit que c'est d\u00e9sormais un canal indispensable | Blog | Fintel Connect","description":"D\u00e9couvrez pourquoi American Banker qualifie le marketing d'affiliation de \"must-have\" pour les banques. Apprenez comment les partenariats ax\u00e9s sur la performance aident les institutions financi\u00e8res \u00e0 d\u00e9velopper leur croissance, \u00e0 ma\u00eetriser leur co\u00fbt d'acquisition client (CAC) et \u00e0 rester en conformit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fintelconnect.com\/fr\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/","og_locale":"fr_CA","og_type":"article","og_title":"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0 | Blog | Fintel Connect","og_description":"Discover why American Banker is calling affiliate marketing a must-have for banks. Learn how performance-driven partnerships help financial institutions scale growth, control CAC, and stay compliant.","og_url":"https:\/\/www.fintelconnect.com\/fr\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/","og_site_name":"Fintel Connect","article_published_time":"2025-04-21T08:30:14+00:00","article_modified_time":"2026-06-04T21:33:17+00:00","og_image":[{"width":1279,"height":853,"url":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4386431.jpg","type":"image\/jpeg"}],"author":"Shagun Mehta","twitter_misc":{"\u00c9crit par":"Shagun Mehta","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#article","isPartOf":{"@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/"},"author":{"name":"Shagun Mehta","@id":"https:\/\/www.fintelconnect.com\/#\/schema\/person\/0f54c3d0271305bddc6e6888068a818c"},"headline":"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0","datePublished":"2025-04-21T08:30:14+00:00","dateModified":"2026-06-04T21:33:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/"},"wordCount":164,"image":{"@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4386431.jpg","articleSection":["Blog"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/","url":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/","name":"Marketing d'affiliation pour les banques : pourquoi American Banker dit que c'est d\u00e9sormais un canal indispensable | Blog | Fintel Connect","isPartOf":{"@id":"https:\/\/www.fintelconnect.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#primaryimage"},"image":{"@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4386431.jpg","datePublished":"2025-04-21T08:30:14+00:00","dateModified":"2026-06-04T21:33:17+00:00","author":{"@id":"https:\/\/www.fintelconnect.com\/#\/schema\/person\/0f54c3d0271305bddc6e6888068a818c"},"description":"D\u00e9couvrez pourquoi American Banker qualifie le marketing d'affiliation de \"must-have\" pour les banques. Apprenez comment les partenariats ax\u00e9s sur la performance aident les institutions financi\u00e8res \u00e0 d\u00e9velopper leur croissance, \u00e0 ma\u00eetriser leur co\u00fbt d'acquisition client (CAC) et \u00e0 rester en conformit\u00e9.","breadcrumb":{"@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#primaryimage","url":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4386431.jpg","contentUrl":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4386431.jpg","width":1279,"height":853,"caption":"benefits of affiliate marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fintelconnect.com\/blog\/affiliate-marketing-for-banks-why-american-banker-says-its-now-a-must-have-channel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fintelconnect.com\/"},{"@type":"ListItem","position":2,"name":"Affiliate Marketing for Banks: Why American Banker Says It\u2019s Now a Must-Have Channel\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.fintelconnect.com\/#website","url":"https:\/\/www.fintelconnect.com\/","name":"Fintel Connect","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fintelconnect.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/www.fintelconnect.com\/#\/schema\/person\/0f54c3d0271305bddc6e6888068a818c","name":"Shagun Mehta","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/c39aa8f1f272db31e9d742b4695661a89d81644af5855ef69849f487359bd44f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c39aa8f1f272db31e9d742b4695661a89d81644af5855ef69849f487359bd44f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c39aa8f1f272db31e9d742b4695661a89d81644af5855ef69849f487359bd44f?s=96&d=mm&r=g","caption":"Shagun Mehta"},"description":"Responsable marketing","url":"https:\/\/www.fintelconnect.com\/fr\/author\/shagun\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/posts\/1730118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/comments?post=1730118"}],"version-history":[{"count":8,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/posts\/1730118\/revisions"}],"predecessor-version":[{"id":1733397,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/posts\/1730118\/revisions\/1733397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/media\/1724202"}],"wp:attachment":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/media?parent=1730118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/categories?post=1730118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/tags?post=1730118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}