Download the full 2024 Financial Industry Affiliate Marketing Report<\/a>\u00a0<\/span><\/i><\/p>\n\n\n\n Here\u2019s what you need to know:\u00a0<\/strong><\/p>\n\n\n What does this report cover?<\/a><\/p>\n <\/div>\n<\/div>\n\n\n Who is this report for? <\/a><\/p>\n <\/div>\n<\/div>\n\n\n Affiliates Predict Vastly Different Consumer Priorities in the US vs Canada:<\/strong> US affiliates foresee the most significant growth in deposit-generating products, while Canadian affiliates expect a boom in debt-related products.\u00a0<\/p>\n Affiliates Anticipate Different Business Needs: <\/strong>US affiliates predict businesses will take on more debt for growth, while their Canadian counterparts anticipate a surge in payment solutions as businesses expand their offerings. \u00a0<\/p>\n Banking and Credit Cards Remain Growth Leaders:<\/strong> Banking and credit cards continue to dominate as the largest and most mature verticals in affiliate marketing, with both US and Canadian affiliates focusing heavily on savings and credit cards for consumers and businesses alike. \u00a0<\/p>\n Affiliates are also upgrading their marketing strategies.<\/strong> U.S. affiliates are leaning into dynamic formats like video content and AI-generated material, which are perfect for today\u2019s digitally savvy audiences. In Canada, email marketing is still king, with affiliates building their own databases to maximize engagement. Whether it\u2019s through AI or email, it\u2019s clear that affiliates are innovating how they reach their audiences.\u00a0<\/p>\n Picking the Right Financial Partners:<\/strong>\u00a0Affiliates consider multiple factors when selecting financial brands to partner with, including the alignment of the product with their audience\u2019s needs and the potential for strong, long-term partnerships. In the U.S., affiliates emphasize products that offer genuine value to their audience, while in Canada, affiliates focus on ensuring partnerships are mutually beneficial, prioritizing both product quality, revenue and performance.\u00a0 \u00a0<\/p>\n Cost-Effective Acquisition and Brand Credibility Are Key Benefits: <\/strong>Across both markets, affiliates believe their ability to deliver cost-effective customer acquisition and enhance brand credibility are the greatest values they bring to banks and fintech’s.\u00a0<\/p>\n <\/p>\n Challenges Ahead<\/span><\/b>\u00a0<\/span><\/p>\n Staying agile and adaptable will be key for both affiliates and financial institutions in the year ahead.<\/span><\/i><\/b>\u00a0<\/span><\/p>\n<\/div>\n Here\u2019s a quick sneak peek into what we found: <\/a><\/p>\n <\/div>\n<\/div>\n\n\n The 2024 Financial Industry Affiliate Marketing Report is packed with detailed data, trends, and actionable insights designed to help you navigate the evolving landscape of affiliate marketing. Whether <\/span>you\u2019re<\/span> running a mature affiliate program or just starting to explore the channel, the 2024 Financial Industry Affiliate Marketing Report offers a clear window into <\/span>what\u2019s<\/span> shaping the future of financial marketing.<\/span><\/span>\u00a0<\/span><\/p>\n Click here<\/a> to download the full report.<\/p>\n <\/p>\n<\/div>\n What does this report cover?<\/h2>\n
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Who is this report for? <\/h2>\n
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<\/p>\n<\/div>\n Here\u2019s a quick sneak peek into what we found: <\/h2>\n
![\"Image](\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/09\/Slide-2-960x502.png\")
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What’s Next? <\/h2>\n