{"id":1726399,"date":"2024-03-01T10:17:45","date_gmt":"2024-03-01T18:17:45","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?p=1726399"},"modified":"2025-04-28T16:29:03","modified_gmt":"2025-04-28T23:29:03","slug":"the-role-of-content-marketing","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/the-role-of-content-marketing\/","title":{"rendered":"Le r\u00f4le du marketing de contenu dans les programmes d'affiliation bancaire"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Marketing teams at banks and other financial institutions have recently shown a growing interest in leveraging affiliate marketing programs. Affiliate marketing isn\u2019t just for retail products, and it can provide numerous benefits including expanding reach and reducing the cost of customer acquisition.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you are a financial brand ready to infuse content marketing into your affiliate program, we can help. <\/span><\/i><a href=\"https:\/\/www.fintelconnect.com\/contact-us\/\"><i><span style=\"font-weight: 400;\">Reach out to our team<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> of experts and they\u2019ll walk through the process of getting started.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As this sector learns more about affiliate marketing and evolves how it uses this channel, it\u2019s clear that affiliate marketing comes in many shapes and sizes. It doesn\u2019t just have to be about building relationships with influencers. You can also have relationships built around content marketing efforts.<\/span><\/p>\n<p><span data-contrast=\"auto\">In this article, we\u2019re taking a closer look at the relationship between affiliate marketing and content marketing for banks, and sharing an example of how one of our clients, Neo Financial, has benefitted from this strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this post, we\u2019ll explore:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:770,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What content marketing means in the context of affiliate marketing for financial institutions<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:770,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why combining content and affiliate strategies can boost ROI for banks<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:770,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The most effective content formats for financial affiliate campaigns<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:770,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to measure and optimize content performance through affiliate channels<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:770,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tools and technology to help stay compliant with industry regulations<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:770,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">A real-world example from Neo Financial and their success using this approach<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Key Takeaways:\u00a0<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Affiliate marketing isn\u2019t just for retail<\/span><\/b><span data-contrast=\"auto\">\u2014it\u2019s a powerful tool for banks and financial institutions to reach new customers and lower acquisition costs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Content marketing and affiliate marketing work best when integrated, helping financial brands expand their reach, improve trust, and boost ROI.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Leveraging a mix of content formats\u2014from product reviews to resource pages\u2014can drive better results.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><a name=\"section-1\"><\/a><\/p>\n\n\n<div id=\"3641010729\" class=\"uk-section content\">\n    <h2>What Is the Role of Content Marketing in Banking Affiliate Programs? <\/h2>\n    <div><p><span style=\"font-weight: 400\">On the surface, it\u2019s true that content marketing and affiliate marketing are two different parts of the broader marketing strategy. However, they can work together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Content marketing doesn\u2019t have to be limited to content you create and publish on your own channels. And affiliate marketing doesn\u2019t have to be limited to product placement or influencer campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Affiliate marketing offers a <\/span><a href=\"https:\/\/www.fintelconnect.com\/blog\/the-benefits-of-affiliate-marketing-for-your-bank-expanding-reach-and-maximizing-results\/\"><span style=\"font-weight: 400\">number of benefits to financial brands<\/span><\/a><span style=\"font-weight: 400\">. It increases customer reach, improves brand exposure, enhances trust and credibility, and strengthens customer relations. These are all benefits that align with what an effective content marketing strategy can deliver. Affiliate marketing takes things a step further as it is one of the most cost effective channels for customer acquisition, only requires payment for tangible results, and allows for more targeted marketing efforts by leveraging partner audiences, thus maximizing your ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition, affiliate marketing helps to diversify your marketing efforts. It allows you to be innovative and proactive, rather than reactive. From a content marketing perspective, it allows you to extend the reach of your content efforts. Rather than simply leveraging your own content distribution channels, you can also leverage those of other recognized and reputable brands.\u00a0<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#3641010729\" uk-scroll>What Is the Role of Content Marketing in Banking Affiliate Programs? <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n<p><a name=\"section-2\"><\/a><\/p>\n\n\n<div id=\"5877826966\" class=\"uk-section content\">\n    <h2>What Types of Content Work Best for Banking Affiliate Marketing? <\/h2>\n    <div><p><span style=\"font-weight: 400\">The great thing about content marketing is that it can take on a number of different formats. Which makes the most sense for your affiliate marketing partnerships will depend on what you and your affiliates know about your target audience.\u00a0<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400\"> Make sure you are leveraging your affiliates and the knowledge and data they have about their audience. This will help you make decisions around the type of content you want to be creating together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some content formats that are great to use for content marketing partnerships in your affiliate marketing program:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Financial product review or comparisons<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Financial product roundups<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Resource pages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Long-form guides<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product selection guides<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landing pages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Case studies<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer stories\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media posts\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Leveraging different content formats and approaches will help you diversify your audience and ensure you are reaching as many people as possible in the format that most appeals to them.<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#5877826966\" uk-scroll>What Types of Content Work Best for Banking Affiliate Marketing? <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n<p><a name=\"section-3\"><\/a><\/p>\n\n\n<div id=\"3792794671\" class=\"uk-section content\">\n    <h2>How Can Banks Track the Performance of Affiliate Content? <\/h2>\n    <div><p><span style=\"font-weight: 400\">While content marketing is a different format than traditional affiliate marketing efforts, you still need to track its performance. Not only is this performance data important for paying your affiliate partners, but it will also give you more insight into what resonates with your audience and what encourages them to convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having the right tools in place will be key here.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.fintelconnect.com\/products\/fintel-performance\/\"><span style=\"font-weight: 400\">Fintel Performance<\/span><\/a><span style=\"font-weight: 400\">, for instance, was designed to help financial brands streamline a lot of the work related to affiliate marketing. Not only does it open the door to a vast network of pre-vetted affiliates, it also allows teams to narrow in on the partners that could help them execute on marketing strategies that better resonate with their target audience (e.g. content marketing).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fintel Performance has r\u200b\u200bobust multi-event tracking and reporting capabilities. Plus, its campaign management tools allow teams to have clear visibility into how affiliates are performing, regardless of the content\u2019s format or location. This means you have seamless insight into how your budget is being spent and can quickly identify how to prioritize your content marketing efforts with affiliates.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1725556\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/12\/pexels-monstera-production-5849583-960x563.jpg\" alt=\"Illustration of a graph highlighting financial growth, with upward-trending lines symbolizing increased profits or revenue\" width=\"1052\" height=\"617\" srcset=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/12\/pexels-monstera-production-5849583-960x563.jpg 960w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/12\/pexels-monstera-production-5849583-1200x704.jpg 1200w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/12\/pexels-monstera-production-5849583-640x375.jpg 640w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/12\/pexels-monstera-production-5849583-1536x901.jpg 1536w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/12\/pexels-monstera-production-5849583-2048x1201.jpg 2048w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#3792794671\" uk-scroll>How Can Banks Track the Performance of Affiliate Content? <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<div id=\"7379166421\" class=\"uk-section content\">\n    <h2>How Do Banks Ensure Compliance in Affiliate Content? <\/h2>\n    <div><p><span style=\"font-weight: 400\">When it comes to banking affiliate programs, compliance is a vitally important element. Financial institutions have numerous regulations and responsibilities when it comes to how they market their products, and affiliate content marketing initiatives are no different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ensuring all the content produced around your brand is compliant \u2014\u00a0whether it\u2019s crafted by your team or an affiliate partner \u2014\u00a0requires a comprehensive compliance program. At the heart of this program, you need an AI-powered compliance tool that flags issues immediately (before the regulators see them) and helps your team resolve them.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.fintelconnect.com\/products\/fintel-check\/\"><span style=\"font-weight: 400\">Fintel Check<\/span><\/a><span style=\"font-weight: 400\"> is one such tool. It was built to take the heavy lifting out of monitoring, finding, evaluating, and documenting fintech marketing activity \u2014 including content marketing distributed across various channels. Its rules-based engine houses established rules that tell the system what to monitor (e.g. specific language or terms).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a typical scan, Fintel Check evaluates anything it finds against the rules and provides an easy red, yellow, or green outcome that is easy to review, understand, and act on. More importantly, the tool ensures wider and more frequent reviews and oversight, increases review accuracy, and gives teams much more comprehensive transparency on partner activity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This way, teams can strategically enter into affiliate marketing programs that include content marketing and test new marketing approaches, all without having to worry about a breach of compliance.<\/span><\/p>\n<p><span data-teams=\"true\">&lt;p&gt;&lt;a name=&#8221;section-1&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;<\/span><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#7379166421\" uk-scroll>How Do Banks Ensure Compliance in Affiliate Content? <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<div id=\"6604713238\" class=\"uk-section content\">\n    <h2>A Successful Approach in Practice<\/h2>\n    <div><p><a href=\"https:\/\/www.fintelconnect.com\/case-studies\/unlock-neo-financials-secret-to-success\/\"><span style=\"font-weight: 400\">Neo Financial<\/span><\/a><span style=\"font-weight: 400\"> is a Canadian digital-first alternative to traditional banks and they are on a mission to bring much-needed innovation and choice to consumers in Canada. On their mission to revolutionize the banking experience for Canadians, they wanted to establish credibility in a market dominated by big banks. They had seen early promise in affiliate marketing and wanted to continue building brand recognition across leading publications, thus blending their content and affiliate marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The team chose Fintel Connect to accelerate and amplify their affiliate marketing performance. Alongside onboarding them onto our affiliate marketing platform, we supported them in building out the strategy, mapping out their campaigns, and following approaches that delivered strong, quality results. With Fintel\u2019s help, the team boosted its mix of high-quality partnerships by 400% in their first month alone. This included large names such as Forbes and Nerd Wallet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since launching the program, Neo Financial has experienced exponential growth of 511% in net new customers through the affiliate channel, as well as valuable brand credibility in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Neo Financial, the key to a successful affiliate marketing program lies in aligning it with their content marketing strategy. They exemplify what success can look like for financial institutions that want to disrupt a traditional market.\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW246723296 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><a href=\"https:\/\/www.fintelconnect.com\/case-studies\/unlock-neo-financials-secret-to-success\/\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW246723296 BCX0\">Read more <\/span><\/a><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246723296 BCX0\">about<\/span><span class=\"NormalTextRun SCXW246723296 BCX0\"> how we helped Neo Financial scale<\/span><span class=\"NormalTextRun SCXW246723296 BCX0\"> customer acquisition &amp; brand reach by 511% through affiliate marketing\u202f<\/span><\/span><span class=\"EOP SCXW246723296 BCX0\" data-ccp-props=\"{}\"> .<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Want to learn more about how Fintel Connect can support your team? <\/span><\/i><a href=\"https:\/\/www.fintelconnect.com\/contact-us\/\"><i><span style=\"font-weight: 400\">Reach out to us today<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.<\/span><\/i><\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#6604713238\" uk-scroll>A Successful Approach in Practice<\/a><\/p>\n    <\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing teams at banks and other financial institutions have recently shown a growing interest in leveraging affiliate marketing programs. Affiliate marketing isn\u2019t just for retail [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":1726408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1726399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Role of Content Marketing in Banking Affiliate Programs | Blog | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Aligning affiliate marketing with content strategy is crucial. Learn how financial institutions can disrupt traditional markets in this blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/the-role-of-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Content Marketing in Banking Affiliate Programs | Blog | Fintel Connect\" \/>\n<meta property=\"og:description\" content=\"Aligning affiliate marketing with content strategy is crucial. 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