{"id":1725891,"date":"2024-01-15T12:38:23","date_gmt":"2024-01-15T20:38:23","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?p=1725891"},"modified":"2026-08-06T12:09:40","modified_gmt":"2026-08-06T19:09:40","slug":"advertise-on-nerdwallet","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/advertise-on-nerdwallet\/","title":{"rendered":"Faites de la publicit\u00e9 sur des sites comme NerdWallet ou Bankrate en tant que Fintech ou banque : Comment d\u00e9marrer"},"content":{"rendered":"<p>Getting featured on NerdWallet or Bankrate generally comes down to three factors:<\/p>\n<ul>\n<li>A competitive product these platforms already want to recommend<\/li>\n<li>Meeting their budget and volume requirements<\/li>\n<li>Reaching the right point of contact<\/li>\n<\/ul>\n<p>Both platforms field requests from hundreds of financial companies and can&#8217;t respond to every cold outreach, so new brands without existing relationships often struggle to get a response at all.<\/p>\n<p>NerdWallet gets over <a href=\"https:\/\/investors.nerdwallet.com\/news-releases\/news-release-details\/nerdwallet-reports-first-quarter-2024-results\" target=\"_blank\" rel=\"noopener\">21 millions de visiteurs par mois<\/a> and Bankrate gets 25 million monthly views, searching terms like &#8220;best credit cards,&#8221; &#8220;best personal loans,&#8221; and &#8220;top bank accounts.&#8221; For U.S. and Canadian financial brands, that exposure can meaningfully accelerate customer acquisition. One of the most effective ways to break through is partnering with an agency that already has established relationships with these publishers.<\/p>\n<p>En tant que <a href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/affiliate-management-agency\/\">agence de marketing d'affiliation<\/a>, platform and network specializing in the fintech and banking space, we&#8217;ve helped over 100 banks, credit unions, and fintechs get exposure and work with NerdWallet, Bankrate, and similar high-traffic comparison sites. because of our long-term relationship with them.<\/p>\n<p>Want to see if you can work with NerdWallet or Bankrate?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr\/contact-us\/\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px\" target=\"_blank\" rel=\"noreferrer noopener\">Speak to an expert<\/a><\/div>\n<\/div>\n\n\n<p><a name=\"section-1\"><\/a><\/p>\n\n<div id=\"9676141146\" class=\"uk-section content\">\n    <h2>Quand est-il judicieux de travailler avec NerdWallet ou Bankrate ?<\/h2>\n    <div><p>Si vous vous lancez dans le marketing d'affiliation pour la premi\u00e8re fois, il est important de vous demander si vous \u00eates pr\u00eat \u00e0 affronter des partenaires tels que NerdWallet ou Bankrate.<\/p>\n<p>Ces deux sites sont s\u00e9lectifs et des centaines de marques les approchent. Mais il y a quelques points \u00e0 surveiller pour savoir si c'est le bon moment pour s'associer \u00e0 Bankrate ou NerdWallet :<\/p>\n<h4>1. Disposez-vous d'un budget ?<\/h4>\n<p>Des sites comme Bankrate et NerdWallet peuvent g\u00e9n\u00e9rer des volumes consid\u00e9rables, ce qui signifie que vous devez \u00eatre en mesure de g\u00e9rer le volume et les d\u00e9penses qui l'accompagnent. S'engager dans ce type de d\u00e9penses importantes et prolong\u00e9es est le premier aspect dont vous devez vous assurer avant de les approcher.<\/p>\n<h4>2. Avez-vous un produit dont ils parlent d\u00e9j\u00e0 ?<\/h4>\n<p>Pour r\u00e9ussir sur NerdWallet ou Bankrate, il faut un produit convaincant et comp\u00e9titif.<\/p>\n<p>Si vous \u00eates encore en train de d\u00e9velopper votre produit ou si vous n'avez pas encore trouv\u00e9 l'ad\u00e9quation produit-march\u00e9, attendez que votre offre soit plus solide avant de prendre contact avec eux. Il se peut qu'ils n'envisagent m\u00eame pas de vous contacter tant que votre produit n'est pas plus solide.<\/p>\n<p>Mais si vous remarquez que l'un de ces sites parle d\u00e9j\u00e0 de votre produit, il vous sera probablement plus facile de l'approcher. Toutefois, la fa\u00e7on dont ils pr\u00e9sentent votre produit ne sera peut-\u00eatre pas tout \u00e0 fait \u00e0 votre go\u00fbt.<\/p>\n<h4>3. Votre produit se convertit-il bien ?<\/h4>\n<p>Des sites comme NerdWallet et Bankrate veulent recommander \u00e0 leur public des produits de bonne qualit\u00e9 auxquels ils croient.<\/p>\n<p>Lorsqu'ils envoient leur public sur votre site, ils veulent \u00eatre s\u00fbrs qu'il s'agit d'une exp\u00e9rience de qualit\u00e9 o\u00f9 il n'y aura pas beaucoup d'abandons.<\/p>\n<p>Si votre taux de conversion est faible, vous devriez peut-\u00eatre am\u00e9liorer votre exp\u00e9rience avant de vous engager sur ces plateformes.<\/p>\n<h4>4. Pouvez-vous traiter de gros volumes ?<\/h4>\n<p>Landing a placement is only half the challenge, sustaining the traffic is the other half. Before approaching either publisher, make sure you have:<\/p>\n<ul>\n<li><strong>Funnels and workflows built for volume<\/strong>, so no lead goes cold or drops off before converting<\/li>\n<li><strong>Sales team capacity<\/strong> to follow up on the increased lead flow, where relevant<\/li>\n<li><strong>A sales funnel that can capture and convert traffic<\/strong> at scale, not just handle a trickle of visitors<\/li>\n<\/ul>\n<p>Getting the opportunity to work with a site like Bankrate or NerdWallet means you&#8217;ve genuinely nailed your &#8220;why us.&#8221; If your product isn&#8217;t yet strong enough to stand out among top competitors, that&#8217;s a signal you may not be ready for these two specifically, not that affiliate marketing itself is off the table.<\/p>\n<p><strong>If that&#8217;s where you&#8217;re at:<\/strong><\/p>\n<p>Smaller, niche affiliate partners, like bloggers and influencers, or a <a href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/financial-services-marketing-agency\/\">agence de marketing pour les services financiers<\/a>, can help you build volume and find product-market fit before you&#8217;re ready for a top-tier placement. The right partner won&#8217;t just wait for you to be ready. They&#8217;ll help you get there, and tell you honestly when the timing and fit are right.<\/p>\n<p>If you can say yes to all four readiness questions, here&#8217;s how to start partnering with NerdWallet and Bankrate.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#9676141146\" uk-scroll>Quand est-il judicieux de travailler avec NerdWallet ou Bankrate ?<\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr\/contact-us\/\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px\" target=\"_blank\" rel=\"noreferrer noopener\">Speak to an expert<\/a><\/div>\n<\/div>\n\n\n<p><a name=\"section-2\"><\/a><\/p>\n\n<div id=\"9643365934\" class=\"uk-section content\">\n    <h2>Quelles sont les diff\u00e9rentes fa\u00e7ons de travailler avec des affili\u00e9s comme NerdWallet et Bankrate ?<\/h2>\n    <div><p>D'apr\u00e8s notre exp\u00e9rience, il existe plusieurs fa\u00e7ons de s'associer \u00e0 des \u00e9diteurs tels que NerdWallet et Bankrate ; vous devez donc adopter une approche strat\u00e9gique. Voici quelques exemples de campagnes possibles sur lesquelles vous pouvez vous renseigner.<\/p>\n<h4>1. Sponsor a newsletter or content piece on Bankrate<\/h4>\n<p>Cette approche peut bien fonctionner pour des partenaires comme Bankrate. Vous leur versez une redevance initiale sp\u00e9cifique, et en \u00e9change, l'\u00e9quipe de Bankrate enverra un e-mail ou publiera un article faisant la promotion de votre produit.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/01\/Bankrate-Newsletter.png\" alt=\"Bankrate Newsletters\" \/><\/p>\n<p>L'avantage de cette approche est que, pour un montant fixe et fiable, vous savez que <b>you&#8217;ll get in front of a certain number of prospects<\/b>. It&#8217;s also very easy to set up, since it&#8217;s just a section in an email.<\/p>\n<p>The downside is that this email marketing or content approach can be quite expensive without guaranteed results. You&#8217;re only paying for exposure and are not paying cost per lead or CPA (cost per acquisition).<\/p>\n<p>As we&#8217;ll see below, other approaches like affiliate marketing are a lot more cost effective since you only pay on a performance basis.<\/p>\n<h4>2. Form a strategic partnership<\/h4>\n<p>Cette approche n'est pas disponible pour toutes les soci\u00e9t\u00e9s de services financiers, les coop\u00e9ratives de cr\u00e9dit ou les start-ups, et est r\u00e9serv\u00e9e \u00e0 un nombre restreint de produits financiers.<\/p>\n<p>Dans le cadre d'un partenariat strat\u00e9gique, NerdWallet et Bankrate peuvent int\u00e9grer votre produit ou votre flux d'utilisateurs dans leur site web aliment\u00e9 par votre institution financi\u00e8re, si cela profite \u00e0 leurs utilisateurs.<\/p>\n<p>L'avantage de ces int\u00e9grations est que l'exp\u00e9rience de l'utilisateur est plus fluide et plus coh\u00e9rente pour les clients, ce qui permet de r\u00e9duire les taux d'abandon ou d'augmenter le montant des d\u00e9p\u00f4ts.<\/p>\n<p>L'inconv\u00e9nient est que l'int\u00e9gration est beaucoup plus complexe.<\/p>\n<p>You&#8217;ll need an internal product team that can dedicate resources to setting this up. And of course, this is a partnership that has to make sense for NerdWallet and Bankrate as well.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2024\/01\/credit-score-example.png\" alt=\"Advertise on NerdWallet - Credit score example\" \/><\/p>\n<h4>3. Run financial affiliate marketing campaigns<\/h4>\n<p>Affiliate marketing is the most common partnership model with sites like NerdWallet and Bankrate. Publishers promote your product and you pay a <a href=\"https:\/\/resources.fintelconnect.com\/2026-financial-affiliate-cpa-report\">co\u00fbt par acquisition (CPA)<\/a> for referred customers, meaning you only pay for results. For example, if a customer clicks from a NerdWallet article and gets approved for your product, you pay NerdWallet a cost per action, typically an approved account, for that referral.<\/p>\n<p><strong>Pourquoi \u00e7a marche<\/strong><\/p>\n<ul>\n<li>You only pay based on performance, not exposure, making it a scalable channel for financial institutions<\/li>\n<li>NerdWallet and Bankrate&#8217;s high traffic volume and lead quality can quickly grow your customer base and deposits<\/li>\n<li>Companies including Acorns, Robinhood, Ally Bank, SoFi, Chase, and Credit Sesame already work closely with these affiliate partners<\/li>\n<\/ul>\n<p><strong>Where it gets complicated<\/strong><\/p>\n<ul>\n<li>Costs can climb if affiliates negotiate a higher CPA or push for cost-per-click instead, especially if they&#8217;re unfamiliar with your brand<\/li>\n<li>Without sufficient conversion volume, the economics can work against you<\/li>\n<li>Smaller, niche publishers are often a better fit if you don&#8217;t have the budget or scale to compete for top-tier placement<\/li>\n<\/ul>\n<p>Managing affiliate terms, CPA negotiations, and partner fit isn&#8217;t something most in-house teams do often enough to get right on the first try. This is exactly the kind of groundwork an experienced affiliate partner handles on your behalf, so your team can focus on the product, not the negotiation.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#9643365934\" uk-scroll>Quelles sont les diff\u00e9rentes fa\u00e7ons de travailler avec des affili\u00e9s comme NerdWallet et Bankrate ?<\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr\/contact-us\/\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px\" target=\"_blank\" rel=\"noreferrer noopener\">Speak to an expert<\/a><\/div>\n<\/div>\n\n\n<p><a name=\"section-3\"><\/a><\/p>\n\n<div id=\"4988378627\" class=\"uk-section content\">\n    <h2>How to contact NerdWallet and Bankrate to start advertising<\/h2>\n    <div><p>Bankrate offers a contact form for &#8220;rate table advertising,&#8221; commonly used by mortgage lenders and similar products. NerdWallet publishes little public information about partnerships, so the most effective approach for both is reaching the right person on their team directly, not submitting a form and waiting.<\/p>\n<p>Once you&#8217;re advertising with Bankrate, it&#8217;s important that you can tie the data they provide to your own conversion reporting, so you can optimize your strategy and improve ROI. So make sure to have the tools that allow you to make this connection.<\/p>\n<p>Before reaching out, know your approach, how you&#8217;d like to work together, and have your product and numbers ready to discuss. Here are your main paths forward:<\/p>\n<h4>1. Envoyer un message de relations publiques \u00e0 un r\u00e9dacteur en chef<\/h4>\n<p>NerdWallet and Bankrate are editorially driven, with teams of editors who evaluate financial products and write reviews. A well-crafted press release can get your product picked up.<\/p>\n<ul>\n<li>Editorial teams don&#8217;t manage business partnerships, so this can get you on their radar, but won&#8217;t necessarily connect you with the right team for links and promotions<\/li>\n<li>There&#8217;s no guarantee of a response, even with a strong pitch<\/li>\n<\/ul>\n<h4>2. Contacter des contacts cl\u00e9s sur LinkedIn<\/h4>\n<p>If you want a real business relationship, you&#8217;ll need to find the person responsible for partnerships specifically.<\/p>\n<ul>\n<li>This typically means researching their website, social channels, and LinkedIn to identify the right contact<\/li>\n<li>Finding that person, and getting a response, can take time<\/li>\n<\/ul>\n<h4>3. Travailler avec une agence d'affiliation<\/h4>\n<p>Rather than approaching NerdWallet or Bankrate cold, an experienced affiliate partner with existing relationships can open the door faster.<\/p>\n<ul>\n<li>You avoid competing for attention as one of thousands of unknown brands trying to break in<\/li>\n<li>An established partner has already built the trust and track record these publishers look for<\/li>\n<li>Instead of managing outreach, negotiation, and onboarding yourself, your partner handles it on your behalf<\/li>\n<\/ul>\n<p>This is where working with a specialized affiliate agency makes the difference. Rather than starting from zero, you benefit from relationships already in place, and a team that knows exactly how to position your product for these publishers.<\/p>\n<p><strong>How Fintel Connect connects banks, credit unions, and fintechs with NerdWallet and Bankrate<\/strong><\/p>\n<p>We already know what it takes to qualify for NerdWallet and Bankrate, and how to assess your brand&#8217;s odds honestly before you invest time in the process.<\/p>\n<ul>\n<li>No wasted effort chasing the wrong contacts or sending follow-ups into the void<\/li>\n<li>Guidance on which product to promote and the likely minimum spend required, so you know your budget before committing to anything<\/li>\n<li>If your product isn&#8217;t yet editorially picked up, we help get it in front of their team for independent assessment, since editorial independence is central to how these publishers operate<\/li>\n<\/ul>\n<p>Our goal isn&#8217;t just a single placement. We aim to get you onto NerdWallet&#8217;s and Bankrate&#8217;s full partner list, so they evaluate your brand holistically rather than one pitched product at a time, which compounds the value of the relationship over time.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#4988378627\" uk-scroll>How to contact NerdWallet and Bankrate to start advertising<\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<p><a name=\"section-4\"><\/a><\/p>\n\n<div id=\"4192827394\" class=\"uk-section content\">\n    <h2>Pourquoi et quand il est judicieux de travailler avec une plateforme et une agence d'affiliation sp\u00e9cialis\u00e9e comme Fintel Connect ?<\/h2>\n    <div><p>None of the paths above guarantee a NerdWallet or Bankrate partnership. You could invest real time and resources only to find they&#8217;re not the right fit for your budget or product. This is part of why <a href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/founding-story\/\">we built Fintel Connect<\/a> as an all-in-one affiliate platform, network, agency, and content compliance solution exclusively for banks, credit unions, and fintechs.<\/p>\n<p><strong>Financial affiliate marketing case studies<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/resources.fintelconnect.com\/grasshopper-case-study\">How Grasshopper Bank scaled new account approvals by 250%<\/a><\/li>\n<li><a href=\"https:\/\/resources.fintelconnect.com\/coast-capital-case-study\">How Coast Capital Credit Union drove 650% growth in new accounts<\/a><\/li>\n<li><a href=\"https:\/\/resources.fintelconnect.com\/qtrade-case-study\">How Qtrade achieved 127% growth<\/a><\/li>\n<\/ul>\n<h4>We&#8217;ll tell you the best way forward, even if that&#8217;s not NerdWallet or Bankrate<\/h4>\n<p>NerdWallet and Bankrate are two of the best-known names in personal finance, so it&#8217;s natural to want in. But they may not be the right fit yet, given their commission rates, minimum spend requirements, and the acquisition team needed to handle their volume.<\/p>\n<ul>\n<li>We take a holistic look at your product, brand, and budget before recommending a path<\/li>\n<li>If NerdWallet or Bankrate isn&#8217;t the right move yet, we&#8217;ll say so, and point you toward strong alternatives like Millennial Money, Finance Buzz, or Moneywise instead<\/li>\n<li>Thousands of publishers are available through our network, so there&#8217;s a strong chance the right fit is already on our platform<\/li>\n<\/ul>\n<h4>We&#8217;ll run your entire affiliate program, not just one placement<\/h4>\n<p>Most brands pursuing NerdWallet or Bankrate are also looking to build a broader affiliate presence and managing more than 5-10 partners from a spreadsheet quickly becomes unmanageable.<\/p>\n<ul>\n<li>One partner, not two: you won&#8217;t need a separate platform and a separate agency to manage relationships<\/li>\n<li>We assess your product and goals, build your strategy, and integrate NerdWallet and Bankrate data directly into your reporting so you can track ROI in one place<\/li>\n<li>Our affiliate network is exclusively financial services, meaning publishers already familiar with your product category<\/li>\n<li><a href=\"https:\/\/www.fintelconnect.com\/fr\/products\/fintel-check\/\">Contr\u00f4le Fintel<\/a>, our AI-powered content compliance monitoring tool, keeps affiliate messaging aligned with your standards, including the ability to filter publishers by attributes like credit score<\/li>\n<\/ul>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#4192827394\" uk-scroll>Pourquoi et quand il est judicieux de travailler avec une plateforme et une agence d'affiliation sp\u00e9cialis\u00e9e comme Fintel Connect ?<\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/fr\/contact-us\/\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px\" target=\"_blank\" rel=\"noreferrer noopener\">Speak to an expert<\/a><\/div>\n<\/div>\n\n\n<p><a name=\"section-5\"><\/a><\/p>\n\n<div id=\"2435111219\" class=\"uk-section content\">\n    <h2>Publicit\u00e9 sur NerdWallet et Bankrate : Choisissez la bonne option pour votre budget<\/h2>\n    <div><p>Dans cet article, nous avons abord\u00e9 les diff\u00e9rentes fa\u00e7ons de nouer des partenariats avec des sites tels que NerdWallet et Bankrate.<\/p>\n<p>Nous avons \u00e9galement expliqu\u00e9 comment Fintel Connect aide les soci\u00e9t\u00e9s de services financiers \u00e0 faire de la publicit\u00e9 sur Bankrate et NerdWallet, et pourquoi nous indiquons \u00e9galement quand cela peut \u00eatre judicieux ou non pour la soci\u00e9t\u00e9.<\/p>\n<p>Bien que NerdWallet et Bankrate soient deux des plus grands sites d'information sur le commerce \u00e9lectronique, ils ne sont pas encore disponibles. <a href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/get-featured-in-top-publications\/\" target=\"_blank\" rel=\"noopener\">\u00e9diteurs de premier plan<\/a> dans les services financiers, cela ne signifie pas qu'ils sont les bons \u00e9diteurs pour votre entreprise, car cela d\u00e9pend de votre produit, de votre budget et de l'\u00e9tape \u00e0 laquelle vous vous trouvez en mati\u00e8re de marketing d'affiliation.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#2435111219\" uk-scroll>Publicit\u00e9 sur NerdWallet et Bankrate : Choisissez la bonne option pour votre budget<\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<div id=\"2993752034\" class=\"uk-section content\">\n    <h2>Foire aux questions<\/h2>\n    <div><h4>1. Comment savoir si mon entreprise est pr\u00eate \u00e0 travailler avec NerdWallet ou Bankrate ?<\/h4>\n<p>Tu aurais d\u00fb:<\/p>\n<ul>\n<li>Un produit solide et comp\u00e9titif qui convertit bien<\/li>\n<li>Le budget pour soutenir les partenariats \u00e0 fort trafic<\/li>\n<li>La capacit\u00e9 op\u00e9rationnelle \u00e0 g\u00e9rer un volume accru de prospects<\/li>\n<li>Un entonnoir de vente et une exp\u00e9rience utilisateur fluides<\/li>\n<\/ul>\n<h4>Quels sont les diff\u00e9rents moyens de faire de la publicit\u00e9 sur NerdWallet ou Bankrate ?<\/h4>\n<p>Il y a trois fa\u00e7ons principales :<\/p>\n<ul>\n<li><strong>Newsletter\/content sponsorships:<\/strong> pay upfront for exposure<\/li>\n<li><strong>Strategic partnerships:<\/strong> embed product flows into their site<\/li>\n<li><strong>Affiliate marketing:<\/strong> pay per approved customer acquisition<\/li>\n<\/ul>\n<h4>3. Est-il garanti que NerdWallet ou Bankrate travaillera avec ma marque ?<\/h4>\n<p>Non. Ces sites sont s\u00e9lectifs et privil\u00e9gient les produits solides et r\u00e9put\u00e9s. Si votre produit manque de traction, de budget ou de valeur claire, ils pourraient ne pas accepter le partenariat. Des \u00e9diteurs de niche alternatifs pourraient mieux vous convenir.<\/p>\n<h4>4. Quels sont les risques d'utiliser une plateforme d'affiliation g\u00e9n\u00e9rale comme Impact pour atteindre ces \u00e9diteurs ?<\/h4>\n<p>While you can find top publishers there, your brand competes with thousands of others. It&#8217;s difficult to get visibility without existing relationships, and outreach is still required.<\/p>\n<h4>5. Et si NerdWallet ou Bankrate mentionnent d\u00e9j\u00e0 mon produit ?<\/h4>\n<p>That&#8217;s a great starting point! You can leverage that exposure by:<\/p>\n<ul>\n<li>Contacter les r\u00e9dacteurs pour demander des mises \u00e0 jour ou des optimisations<\/li>\n<li>Explorer les moyens de formaliser un partenariat et de suivre les conversions<\/li>\n<li>Utiliser des outils d'affiliation pour mieux mesurer et amplifier l'exposition<\/li>\n<\/ul>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#2993752034\" uk-scroll>Foire aux questions<\/a><\/p>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Getting featured on NerdWallet or Bankrate generally comes down to three factors: A competitive product these platforms already want to recommend Meeting their budget and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1725942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1725891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertise on NerdWallet and Bankrate: How to Get Started<\/title>\n<meta name=\"description\" content=\"Discover how to advertise on NerdWallet, Bankrate, and similar affiliates to boost your exposure and grow your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/advertise-on-nerdwallet\/\" \/>\n<meta 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