{"id":1725689,"date":"2023-12-15T06:49:00","date_gmt":"2023-12-15T14:49:00","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?p=1725689"},"modified":"2025-02-13T23:51:50","modified_gmt":"2025-02-14T07:51:50","slug":"a-year-in-review-what-weve-learned-in-2023","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/a-year-in-review-what-weve-learned-in-2023\/","title":{"rendered":"Bilan de l'ann\u00e9e : Ce que nous avons appris en 2023"},"content":{"rendered":"

2023 a \u00e9t\u00e9 une ann\u00e9e riche en \u00e9v\u00e9nements pour l'industrie financi\u00e8re ! <\/span><\/p>\n

Avec un march\u00e9 des taux d'int\u00e9r\u00eat en hausse et des pressions croissantes en mati\u00e8re de conformit\u00e9 de la part des r\u00e9gulateurs, la mani\u00e8re dont les banques et les fintechs ont abord\u00e9 leurs strat\u00e9gies de croissance pour s'adapter \u00e0 cette \u00e9poque changeante a connu de grands bouleversements.<\/span><\/p>\n

Ces tendances macro\u00e9conomiques ont entra\u00een\u00e9 une r\u00e9orientation massive de l'attention port\u00e9e \u00e0 la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts pour de nombreuses institutions financi\u00e8res. En outre, pour les consommateurs, les investissements plus risqu\u00e9s sont devenus moins attrayants que les comptes d'\u00e9pargne et les certificats de d\u00e9p\u00f4t pr\u00e9visibles et \u00e0 haut rendement. <\/span><\/p>\n

La hausse des taux a \u00e9galement entra\u00een\u00e9 un ralentissement des pr\u00eats hypoth\u00e9caires, les consommateurs h\u00e9sitant \u00e0 acheter un logement. 

<\/span><\/p>\n

Pour notre entreprise, cela s'est traduit par des opportunit\u00e9s accrues de partenariat avec une vari\u00e9t\u00e9 de banques et d'institutions financi\u00e8res qui adoptent ces changements de march\u00e9 et trouvent de nouvelles fa\u00e7ons de s'engager aupr\u00e8s de leurs publics cibles. <\/span><\/p>\n

L'ann\u00e9e a \u00e9t\u00e9 positive et riche en enseignements et en d\u00e9veloppements que nous sommes heureux de partager avec vous.

<\/span><\/p>\n

Si vous \u00eates une marque financi\u00e8re pr\u00eate \u00e0 ajouter le marketing d'affiliation \u00e0 votre strat\u00e9gie globale, <\/span><\/i>contactez notre \u00e9quipe<\/span><\/i><\/a> d'experts et ils vous expliqueront comment Fintel Connect peut vous aider.<\/span><\/i><\/p>\n\n\n

\n

Ce que nous avons appris de nos clients<\/h2>\n

Nous sommes fiers de dire que 2023 a \u00e9t\u00e9 l'une des meilleures ann\u00e9es pour notre entreprise. Nous avons non seulement \u00e9largi notre r\u00e9seau et notre base de clients, mais nous avons \u00e9galement lanc\u00e9 de nouvelles fonctionnalit\u00e9s et de nouveaux produits qui r\u00e9pondent directement aux besoins de nos clients fintech et FI. <\/span><\/p>\n

La croissance que nous avons observ\u00e9e nous indique \u00e9galement qu'il y a eu un changement majeur dans l'app\u00e9tit des banques et des coop\u00e9ratives de cr\u00e9dit pour incorporer le marketing d'affiliation dans leurs strat\u00e9gies plus larges.\u00a0<\/span><\/p>\n

Nous avons vu un certain nombre de fintechs et d'IFs lancer des campagnes d'affiliation pour la premi\u00e8re fois avec les objectifs les plus communs d'\u00e9tendre la port\u00e9e g\u00e9ographique, d'augmenter le nombre de nouveaux clients ou membres nets, et d'augmenter les d\u00e9p\u00f4ts.<\/p>\n

<\/span><\/p>\n

D'autres partenaires ont \u00e9galement redoubl\u00e9 d'efforts et se sont appuy\u00e9s sur le r\u00e9seau de distribution comme principal moteur de la croissance des d\u00e9p\u00f4ts. <\/span><\/p>\n

L'un de ces exemples est le suivant <\/span>Banque Live Oak,<\/span><\/a> qui ont intensifi\u00e9 leurs efforts de marketing d'affiliation cette ann\u00e9e pour multiplier par plus de quatre leur nombre net de nouveaux clients d'une ann\u00e9e sur l'autre par le biais de ce canal.\u00a0\u00a0<\/span><\/p>\n

Les \u00e9quipes marketing des institutions financi\u00e8res commencent \u00e0 comprendre la valeur d'un programme de marketing d'affiliation solide, qui offre un acc\u00e8s transparent aux bons partenaires et affili\u00e9s. <\/span><\/p>\n

C'est pourquoi, \u00e0 l'horizon 2024, nous nous attendons \u00e0 ce que ces \u00e9quipes r\u00e9servent des budgets plus importants au marketing d'affiliation au cours de l'ann\u00e9e prochaine.\u00a0<\/span><\/p>\n<\/div>\n

\n

Ce que nous avons appris de nos clients<\/a><\/p>\n <\/div>\n<\/div>\n\n\n

\n

Ce que nous avons vu dans l'industrie<\/h2>\n

Au-del\u00e0 de notre client\u00e8le actuelle, nous avons constat\u00e9 des changements dans les types de marques qui participent au marketing d'affiliation. <\/span><\/p>\n

Alors que de nombreuses banques num\u00e9riques, soci\u00e9t\u00e9s fintech et banques de d\u00e9tail innovantes participent activement au marketing d'affiliation depuis quelques ann\u00e9es, d'autres pans du secteur s'y int\u00e9ressent de plus en plus.
\n<\/span><\/p>\n

Les coop\u00e9ratives de cr\u00e9dit commencent \u00e0 se lancer dans le marketing d'affiliation, en s'associant \u00e0 des influenceurs qui peuvent les aider \u00e0 partager leur message ax\u00e9 sur la communaut\u00e9 et \u00e0 susciter la confiance de leur public cible. <\/span><\/p>\n

Les bons partenariats seront cruciaux \u00e0 cet \u00e9gard, de m\u00eame qu'un v\u00e9ritable alignement de la valeur avec ces partenaires, comme le montre le tableau ci-dessous. <\/span>coop\u00e9ratives de cr\u00e9dit<\/span><\/a> construisent souvent leur marque autour de leurs valeurs et de leur engagement communautaire.\u00a0<\/p>\n

<\/span><\/p>\n

Les banques qui s'adressent principalement aux petites et moyennes entreprises (PME) se lancent \u00e9galement \u00e0 corps perdu dans le marketing d'affiliation. <\/span><\/p>\n

Sachant que les propri\u00e9taires de PME sont aussi des personnes et qu'ils font leurs propres recherches avant de choisir un produit financier, il existe de nombreuses possibilit\u00e9s d'exploiter le marketing d'affiliation pour faciliter ces d\u00e9cisions.<\/p>\n

<\/span><\/p>\n

Enfin, en ce qui concerne les produits financiers propos\u00e9s dans le cadre de ces relations d'affiliation, le climat \u00e9conomique actuel pousse les institutions financi\u00e8res \u00e0 privil\u00e9gier les produits de d\u00e9p\u00f4t et les cartes de cr\u00e9dit.\u00a0<\/span><\/p>\n

\"\"<\/p>\n<\/div>\n

\n

Ce que nous avons vu dans l'industrie<\/a><\/p>\n <\/div>\n<\/div>\n\n\n

\n

Comment les marques utilisent le marketing d'affiliation<\/h2>\n

Cette ann\u00e9e, nous avons vu des marques financi\u00e8res collaborer avec des influenceurs afin d'accro\u00eetre l'engagement de leurs campagnes de marketing. C'est logique : le fait qu'un influenceur parle de votre marque \u00e0 son public est comparable \u00e0 la recommandation d'un produit \u00e0 un ami. <\/span><\/p>\n

Il s'agit notamment des \"finfluencers\" sur Instagram et TikTok, qui peuvent aider \u00e0 \u00e9tendre la port\u00e9e d'une marque \u00e0 un public plus jeune et de plus en plus avis\u00e9 qu'ils ne trouveraient peut-\u00eatre pas sur d'autres canaux.<\/span><\/p>\n

Les micro-influenceurs commencent \u00e9galement \u00e0 <\/span>jouer un r\u00f4le dans cet espace<\/span><\/a>. Bien que leur audience soit plus restreinte, ces petits influenceurs sont plus susceptibles de trouver un \u00e9cho aupr\u00e8s de leur public et permettent aux institutions financi\u00e8res d'avoir une port\u00e9e hyperlocale.<\/p>\n

<\/span><\/p>\n

Au-del\u00e0 des influenceurs, nous avons \u00e9galement constat\u00e9 une augmentation des partenariats entre marques, avec des marques non concurrentes ayant un public similaire qui collaborent pour \u00e9tendre leur port\u00e9e. <\/span>\u00a0<\/span><\/p>\n

Par exemple,
\nen utilisant des strat\u00e9gies telles que l'insertion de liens sur les sites web des constructeurs de maisons pour les producteurs de pr\u00eats hypoth\u00e9caires.<\/span>ts. <\/span>En outre, ces campagnes conjointes ont \u00e9t\u00e9 facilit\u00e9es par divers canaux, notamment des bulletins d'information, des comptes de m\u00e9dias sociaux et des produits co-marqu\u00e9s. <\/span><\/p>\n

Les plateformes de marketing d'affiliation comme Fintel Performance sont toujours utiles ici car elles peuvent aider \u00e0 suivre efficacement les performances et \u00e0 optimiser les campagnes.<\/span><\/p>\n

\"\"<\/p>\n<\/div>\n

\n

Comment les marques utilisent le marketing d'affiliation<\/a><\/p>\n <\/div>\n<\/div>\n\n\n

\n

Une ann\u00e9e 2023 passionnante ouvre la voie \u00e0 l'ann\u00e9e suivante<\/h2>\n

L'ann\u00e9e derni\u00e8re a \u00e9t\u00e9 riche en changements et en nouveaux d\u00e9fis pour le secteur des services financiers. En nous projetant en 2024, nous sommes impatients de voir ce que la nouvelle ann\u00e9e apportera et comment le r\u00f4le du marketing d'affiliation continuera d'\u00e9voluer. <\/span><\/p>\n

Chez Fintel Connect, nous avons \u00e9tabli des partenariats d'affiliation avec plus de 5 000 \u00e9diteurs financiers, dont GoBankingRates, Bankrate, Nerdwallet et PYMNTS. <\/span><\/i>Parlez \u00e0 l'un de nos sp\u00e9cialistes<\/span><\/i><\/a> et d\u00e9couvrez comment Fintel Connect peut vous aider \u00e0 nouer des relations avec ces marques.<\/span><\/i><\/p>\n<\/div>\n

\n

Une ann\u00e9e 2023 passionnante ouvre la voie \u00e0 l'ann\u00e9e suivante<\/a><\/p>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

2023 has been quite the year for the financial industry! With a rising interest rate market and increasing compliance pressures from regulators, there have been […]<\/p>\n","protected":false},"author":19,"featured_media":1725706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1725689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nFinancial Affiliate Marketing in 2023 | Key Trends & Insights<\/title>\n<meta name=\"description\" content=\"Discover how financial institutions are leveraging affiliate marketing in 2023 to reach new audiences and drive growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/a-year-in-review-what-weve-learned-in-2023\/\" \/>\n<meta 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