{"id":1724253,"date":"2023-09-22T11:42:30","date_gmt":"2023-09-22T18:42:30","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?p=1724253"},"modified":"2025-02-14T00:04:41","modified_gmt":"2025-02-14T08:04:41","slug":"digital-marketing-channel-for-deposits","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/digital-marketing-channel-for-deposits\/","title":{"rendered":"Le canal de marketing num\u00e9rique le plus prometteur pour g\u00e9n\u00e9rer des d\u00e9p\u00f4ts"},"content":{"rendered":"

Lorsqu'il s'agit d'acqu\u00e9rir et de fid\u00e9liser des clients, l'un des principaux crit\u00e8res de r\u00e9ussite dans le secteur financier est la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts. <\/span><\/p>\n

En d'autres termes, les marques financi\u00e8res tiennent \u00e0 savoir combien les clients d\u00e9posent sur leurs comptes, car cela a un impact sur la sant\u00e9 financi\u00e8re globale de l'institution. Si votre marque est l'une d'entre elles, notre \u00e9quipe peut vous aider \u00e0 d\u00e9marrer.\u00a0<\/a><\/span><\/p>\n

Le climat \u00e9conomique actuel a un impact sur ces efforts. Cependant, l'inflation et la hausse des taux d'int\u00e9r\u00eat signifient que les consommateurs sont en train d'acheter de l'argent. <\/span>d\u00e9penser plus et d\u00e9poser moins<\/span><\/a>. <\/span><\/p>\n

En effet, selon le Bureau of Economic Analysis, \u00e0 la fin de l'ann\u00e9e 2022, les Am\u00e9ricains disposaient d'un revenu de 1,5 million d'euros. <\/span>un taux d'\u00e9pargne personnel de seulement 2,3%<\/span><\/a>La temp\u00e9rature de l'air a atteint un niveau bas presque record. <\/span><\/p>\n

Ce chiffre est en baisse par rapport aux 7,3% de leur revenu qu'ils \u00e9pargnaient un an plus t\u00f4t. Alors que les consommateurs cherchent \u00e0 savoir ce qu'ils peuvent faire pour \u00e9pargner davantage, que peuvent faire les marques financi\u00e8res pour augmenter les d\u00e9p\u00f4ts dans leur \u00e9tablissement ?\u00a0<\/span><\/p>\n

Le marketing d'affiliation est une m\u00e9thode particuli\u00e8rement efficace pour g\u00e9n\u00e9rer des d\u00e9p\u00f4ts. <\/span><\/p>\n

Dans ce qui suit, nous examinerons<\/strong> comment le marketing d'affiliation joue un r\u00f4le important dans la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts et les strat\u00e9gies que votre institution financi\u00e8re peut mettre en \u0153uvre pour tirer le meilleur parti de vos efforts en mati\u00e8re de marketing d'affiliation.\u00a0<\/span><\/p>\n\n\n

\n

Avantages du marketing d'affiliation pour la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts <\/h2>\n

\"benefits<\/p>\n

Lorsqu'il s'agit d'augmenter les d\u00e9p\u00f4ts g\u00e9n\u00e9r\u00e9s par votre marque financi\u00e8re, <\/span>le marketing d'affiliation peut offrir un certain nombre d'avantages<\/span><\/a>.<\/span><\/p>\n

Tout d'abord, le marketing d'affiliation est plus rentable que les canaux de marketing traditionnels. <\/span><\/p>\n

Les affili\u00e9s b\u00e9n\u00e9ficient d'un acc\u00e8s direct \u00e0 une audience pr\u00e9d\u00e9finie de clients potentiels, ce qui vous permet d'atteindre directement les personnes int\u00e9ress\u00e9es lorsque vous souhaitez faire part d'une nouvelle promotion ou campagne. <\/span><\/p>\n

De plus, comme le marketing d'affiliation est un mod\u00e8le bas\u00e9 sur la performance, vous pouvez r\u00e9duire les co\u00fbts car vous ne devez payer que pour les transactions approuv\u00e9es ou les conversions, ce qui r\u00e9duit le co\u00fbt global par acquisition.<\/span><\/p>\n

Les marques financi\u00e8res peuvent \u00e9galement mettre en place un r\u00e9seau d'affiliation diversifi\u00e9 et \u00e9tendu, permettant d'acc\u00e9der \u00e0 des publics de niche vari\u00e9s. <\/span><\/p>\n

Par exemple,
\n<\/strong> ils pourraient s'associer \u00e0 un blog sur la finance qui s'adresse aux petites et moyennes entreprises, tout en s'associant \u00e0 des influenceurs financiers qui s'adressent directement \u00e0 la g\u00e9n\u00e9ration Z. <\/span><\/p>\n

Cette approche permet non seulement d'accro\u00eetre la confiance dans votre marque, mais aussi d'ouvrir la voie \u00e0 la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts aupr\u00e8s de diff\u00e9rents publics de clients.<\/span><\/p>\n<\/div>\n

\n

Avantages du marketing d'affiliation pour la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts <\/a><\/p>\n <\/div>\n<\/div>\n\n\n

\n

Identifier les bons partenaires d'affiliation<\/h2>\n

\"\"<\/p>\n

Pour tirer le meilleur parti de vos efforts en mati\u00e8re de marketing d'affiliation, la premi\u00e8re \u00e9tape consiste \u00e0 trouver les bons partenaires. <\/span><\/p>\n

Pour ce faire, il convient d'adopter les tactiques suivantes :<\/span><\/p>\n

- D\u00e9finir le public cible pour la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts<\/b><\/h5>\n

Cr\u00e9ez un profil d\u00e9crivant les clients qui effectuent le plus de d\u00e9p\u00f4ts dans votre \u00e9tablissement. <\/span><\/p>\n

\u00c0 quelle fr\u00e9quence effectuent-ils des d\u00e9p\u00f4ts ? Quels sont les autres produits financiers auxquels ils ont souscrit ? Comment acc\u00e8dent-ils \u00e0 leurs comptes ? Quels sont leurs marqueurs d\u00e9mographiques ? <\/span><\/p>\n

Ce sont autant de points de donn\u00e9es qui peuvent aider \u00e0 d\u00e9terminer les publics que vous souhaitez atteindre et les affili\u00e9s qui les servent.<\/span><\/p>\n

- \u00c9tablir un ensemble de crit\u00e8res pour la s\u00e9lection des affili\u00e9s<\/b><\/h5>\n

Outre les publics cibles que vous souhaitez engager, vous devez \u00e9galement disposer d'une liste suppl\u00e9mentaire de crit\u00e8res d\u00e9finissant les partenaires id\u00e9aux pour votre institution financi\u00e8re. <\/span><\/p>\n

Il peut s'agir, par exemple, des domaines dans lesquels l'affili\u00e9 est sp\u00e9cialis\u00e9, de sa r\u00e9putation et de ses indicateurs de r\u00e9ussite. <\/span><\/p>\n

Fintel Connect facilite cette t\u00e2che gr\u00e2ce \u00e0 son <\/span>Fintel Performance<\/span><\/a> un r\u00e9seau exclusif d'affili\u00e9s et d'influenceurs con\u00e7u sp\u00e9cifiquement pour le secteur financier, avec un acc\u00e8s \u00e0 des partenaires tels que NerdWallet, Bankrate et GoBankingRates.<\/span><\/p>\n

En examinant vos partenaires potentiels de marketing d'affiliation de cette mani\u00e8re, vous pouvez vous assurer que vos efforts sont li\u00e9s \u00e0 vos objectifs de g\u00e9n\u00e9ration de d\u00e9p\u00f4ts.<\/span><\/p>\n

<\/p>\n<\/div>\n

\n

Identifier les bons partenaires d'affiliation<\/a><\/p>\n <\/div>\n<\/div>\n\n\n

\n

Mise en place d'un programme d'affiliation r\u00e9ussi<\/h2>\n

Le marketing d'affiliation joue un r\u00f4le important dans la g\u00e9n\u00e9ration de d\u00e9p\u00f4ts. <\/span><\/p>\n

Pour qu'il soit le plus efficace possible<\/strong>Il vaut donc la peine d'investir dans une plateforme de marketing d'affiliation qui se charge d'une grande partie du travail \u00e0 votre place. <\/span><\/p>\n

Avec Fintel Performance<\/a>Par exemple, les marques financi\u00e8res ont acc\u00e8s \u00e0 plus de 5000 \u00e9diteurs et affili\u00e9s financiers.<\/strong> <\/span><\/p>\n

Les utilisateurs peuvent facilement choisir des partenariats potentiels, d\u00e9finir les conditions du contrat, partager et examiner les documents et suivre l'\u00e9volution des campagnes.\u00a0<\/span><\/p>\n

Notre tableau de bord de reporting permet \u00e9galement d'\u00e9valuer facilement les performances des efforts de marketing d'affiliation sur plusieurs produits financiers, et d'optimiser vos efforts en cons\u00e9quence lorsqu'il s'agit de g\u00e9n\u00e9rer des d\u00e9p\u00f4ts. <\/span><\/p>\n

Cela fait du marketing d'affiliation une m\u00e9thode rentable pour augmenter les d\u00e9p\u00f4ts dans tous les domaines.<\/span><\/p>\n

 <\/p>\n

Chez Fintel Connect, nous avons \u00e9tabli des partenariats d'affiliation avec plus de 5000 \u00e9diteurs financiers, dont GoBankingRates, Bankrate, Nerdwallet et PYMNTS. <\/span><\/i>Parlez \u00e0 l'un de nos sp\u00e9cialistes<\/span><\/i><\/a> et d\u00e9couvrez comment Fintel Connect peut vous aider \u00e0 nouer des relations avec ces marques.<\/span><\/i><\/p>\n<\/div>\n

\n

Mise en place d'un programme d'affiliation r\u00e9ussi<\/a><\/p>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

When it comes to acquiring and retaining customers, one of the key metrics for success in the financial sector is deposit generation. In other words, […]<\/p>\n","protected":false},"author":30,"featured_media":1724255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1724253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBest Digital Marketing Channel for Deposits<\/title>\n<meta name=\"description\" content=\"Explore the most promising digital marketing channel to generate deposits. 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