{"id":1724116,"date":"2023-08-28T16:59:38","date_gmt":"2023-08-28T23:59:38","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?p=1724116"},"modified":"2023-12-08T04:59:04","modified_gmt":"2023-12-08T12:59:04","slug":"webinar-recap-driving-deposit-growth","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/webinars\/webinar-recap-driving-deposit-growth\/","title":{"rendered":"R\u00e9capitulatif du webinaire : Stimuler les d\u00e9p\u00f4ts \u00e0 chaque \u00e9tape du parcours client"},"content":{"rendered":"<p><span data-contrast=\"auto\">Dans le paysage financier actuel, la liquidit\u00e9 est une pr\u00e9occupation cruciale pour les banques et les institutions financi\u00e8res. Pour faire face \u00e0 la p\u00e9nurie de liquidit\u00e9s et assurer une croissance durable, il est essentiel non seulement d'attirer de nouveaux clients, mais aussi de maximiser la fid\u00e9lit\u00e9 et la part de portefeuille des clients existants.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Lors d'un s\u00e9minaire en ligne organis\u00e9 par <a href=\"https:\/\/www.lemonadelxp.com\/\" target=\"_blank\" rel=\"noopener\">LimonadeLXP<\/a> en partenariat avec Fintel Connect et <a href=\"https:\/\/finalytics.ai\/\" target=\"_blank\" rel=\"noopener\">Finalytics.ai<\/a> sur le th\u00e8me \"Stimuler les d\u00e9p\u00f4ts \u00e0 chaque \u00e9tape du parcours client\", des experts du secteur nous ont expliqu\u00e9 comment gagner de nouveaux clients, faire vivre l'exp\u00e9rience en personne en ligne et instaurer une culture de croissance des d\u00e9p\u00f4ts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>Au cas o\u00f9 vous auriez manqu\u00e9 la discussion en direct, voici une rediffusion et un r\u00e9capitulatif des principaux points \u00e0 retenir.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Favoriser les d\u00e9p\u00f4ts \u00e0 chaque \u00e9tape du parcours client\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pi7LVm1DheY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"2475566831\" class=\"uk-section content\">\n    <h2>Assurer un parcours client solide pour attirer de nouveaux clients <\/h2>\n    <div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1724121\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111453-960x423.png\" alt=\"architecting a deposit strategy\" width=\"960\" height=\"423\" srcset=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111453-960x423.png 960w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111453-1200x529.png 1200w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111453-640x282.png 640w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111453-1536x677.png 1536w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111453.png 1834w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Avant d'\u00e9laborer une strat\u00e9gie compl\u00e8te de d\u00e9p\u00f4t num\u00e9rique, <a class=\"Hyperlink SCXW182857668 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/alanalevine\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW182857668 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182857668 BCX0\" data-ccp-charstyle=\"Hyperlink\">Alana Levine<\/span><\/span><\/a><span class=\"TextRun SCXW182857668 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182857668 BCX0\">,<\/span><\/span> CRO de Fintel Connect, a soulign\u00e9 l'importance de d\u00e9finir qui est votre public cible, \u00e0 la fois en termes de r\u00e9gion g\u00e9ographique et de persona. Vous devez savoir qui vous ciblez et quels sont ses besoins et ses points faibles avant de commencer \u00e0 mettre en \u0153uvre votre strat\u00e9gie. Vous devez \u00e9galement savoir \"pourquoi nous\", c'est-\u00e0-dire d\u00e9finir les principaux arguments de vente ou les facteurs de diff\u00e9renciation de vos produits de d\u00e9p\u00f4t avant de vous lancer sur le march\u00e9 (et attention, il ne s'agit pas seulement de taux !).<\/p>\n<p>Une fois que vous avez d\u00e9fini votre public cible, assurez-vous que les \u00e9l\u00e9ments suivants sont en place pour garantir la r\u00e9ussite de votre strat\u00e9gie num\u00e9rique :<\/p>\n<ol>\n<li>Un entonnoir d'ouverture de compte solide - votre ouverture de compte num\u00e9rique doit \u00eatre un processus simple et transparent du d\u00e9but \u00e0 la fin. Les clients risquent d'abandonner si le processus d'ouverture de compte n'est pas simplifi\u00e9.<\/li>\n<li>Des pages d'atterrissage solides - une bonne page d'atterrissage est comme une porte d'entr\u00e9e accueillante vers votre produit ou service. Pour qu'elle soit efficace, concentrez-vous sur la cr\u00e9ation d'un chemin simple qui m\u00e8ne les visiteurs \u00e0 une action claire que vous souhaitez qu'ils entreprennent.<\/li>\n<li>Capacit\u00e9 de suivi des performances - il est important de mettre en place le bon suivi pour savoir d'o\u00f9 viennent vos clients et comment ils interagissent sur votre site web. En mesurant soigneusement la fa\u00e7on dont les gens \u00e9voluent dans le processus, vous pouvez savoir comment les d\u00e9p\u00f4ts sont g\u00e9n\u00e9r\u00e9s.<\/li>\n<\/ol>\n<p>Une fois que vous avez mis en place les bases d'un bon parcours client, vous pouvez commencer \u00e0 examiner les canaux num\u00e9riques qui fonctionneront le mieux pour votre institution financi\u00e8re. Selon les donn\u00e9es d'un sondage r\u00e9alis\u00e9 pendant le webinaire, <strong>76% des participants ont indiqu\u00e9 qu'ils avaient test\u00e9 les canaux num\u00e9riques, mais que leur strat\u00e9gie n'\u00e9tait pas compl\u00e8tement d\u00e9finie.<\/strong> M. Levine a expliqu\u00e9 que si vous cherchez \u00e0 cibler les clients du bas du tunnel qui ont une forte intention d'achat, les m\u00e9dias payants et les partenariats d'affiliation sont des canaux qui permettent d'attirer les bons clients. <a href=\"https:\/\/www.fintelconnect.com\/fr\/blog\/the-benefits-of-affiliate-marketing-for-your-bank-expanding-reach-and-maximizing-results\/\">Partenariats d'affiliation <\/a>en particulier, sont souvent un canal sous-utilis\u00e9, mais qui contribue \u00e0 renforcer la cr\u00e9dibilit\u00e9, car les affili\u00e9s peuvent mettre en \u00e9vidence la valeur que vous avez \u00e0 offrir.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#2475566831\" uk-scroll>Assurer un parcours client solide pour attirer de nouveaux clients <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<div class=\"acf-cta uk-section uk-section-primary\">\n    <div class=\"uk-container\">\n        <div class=\"uk-flex uk-flex-middle\" uk-grid>\n            <div class=\"uk-width-expand@m uk-first-column\">\n                <h2>D\u00e9voilez les secrets de la r\u00e9ussite <span>d\u00e9p\u00f4ts rentables<\/span><\/h2>\n                <p class=\"uk-text-large\">D\u00e9couvrez les principales tactiques utilis\u00e9es par les experts financiers et les \u00e9quipes marketing pour favoriser une croissance durable des d\u00e9p\u00f4ts en 2023 et au-del\u00e0.<\/p>\n            <\/div>\n            <div class=\"uk-width-auto@m\">\n                                <a class=\"uk-button uk-button-secondary uk-align-right@m\" href=\"https:\/\/www.fintelconnect.com\/fr\/guides\/deposit-growth-playbook\/\">T\u00e9l\u00e9charger le guide<\/a>\n                            <\/div>  \n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"6798442174\" class=\"uk-section content\">\n    <h2>Exploiter les donn\u00e9es pour mettre en ligne l'exp\u00e9rience de l'agence en personne <\/h2>\n    <div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1724122 size-full\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111932.png\" alt=\"understanding your customer to drive growth\" width=\"1825\" height=\"811\" srcset=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111932.png 1825w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111932-960x427.png 960w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111932-1200x533.png 1200w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111932-640x284.png 640w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-111932-1536x683.png 1536w\" sizes=\"(max-width: 1825px) 100vw, 1825px\" \/><\/p>\n<p>Pour de nombreuses institutions financi\u00e8res qui cherchent \u00e0 d\u00e9velopper leur strat\u00e9gie num\u00e9rique afin d'augmenter les d\u00e9p\u00f4ts, l'une des principales pr\u00e9occupations est la suivante : Comment offrir en ligne l'exp\u00e9rience d'une agence en personne ? Avec plus de 50% de l'acquisition et de l'engagement des nouveaux clients des banques qui se font d'abord par voie num\u00e9rique, <strong>33% des participants au webinaire ont d\u00e9clar\u00e9 que leur institution a encore du mal \u00e0 offrir un engagement personnel de qualit\u00e9 dans le cadre d'une approche num\u00e9rique.<\/strong><\/p>\n<p><a class=\"Hyperlink SCXW175171306 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/mclaughlincraig\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW175171306 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175171306 BCX0\" data-ccp-charstyle=\"Hyperlink\">Craig McLaughlin<\/span><\/span><\/a><span class=\"TextRun SCXW175171306 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175171306 BCX0\">, <\/span><span class=\"NormalTextRun SCXW175171306 BCX0\">Fondateur et PDG de <\/span><\/span><a class=\"Hyperlink SCXW175171306 BCX0\" href=\"https:\/\/finalytics.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW175171306 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175171306 BCX0\" data-ccp-charstyle=\"Hyperlink\">Finalytics.ai<\/span><\/span><\/a><span class=\"TextRun SCXW175171306 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175171306 BCX0\">,<\/span><\/span> a expliqu\u00e9 que la transition de l'exp\u00e9rience hors ligne vers le paysage num\u00e9rique n\u00e9cessite une approche r\u00e9fl\u00e9chie. Cependant, le moyen le plus efficace est de susciter l'int\u00e9r\u00eat en exploitant les donn\u00e9es. En \u00e9tudiant les comportements et les pr\u00e9f\u00e9rences des utilisateurs, vous pouvez \u00e9laborer un r\u00e9cit convaincant qui trouve un \u00e9cho aupr\u00e8s de vos clients. Pour ce faire, il recommande de suivre deux \u00e9tapes :<\/p>\n<ol>\n<li>\u00c9couter ce que fait l'utilisateur gr\u00e2ce aux donn\u00e9es et utiliser ces informations pour personnaliser l'exp\u00e9rience et raconter une histoire.<\/li>\n<li>Utilisez les points de donn\u00e9es pour compl\u00e9ter l'image du client et des produits qu'il poss\u00e8de actuellement (ou qu'il n'a pas) et r\u00e9pondre \u00e0 ses besoins.<\/li>\n<\/ol>\n<p>M. McLaughlin a \u00e9galement indiqu\u00e9 qu'il est important de reconna\u00eetre qu'en moyenne, il faut environ 3,2 visites pour qu'une personne se convertisse. Il sugg\u00e8re d'aborder les visiteurs en ligne avec le m\u00eame niveau d'attention que vous accorderiez \u00e0 vos clients les plus pr\u00e9cieux en personne. \u00c9coutez-les, adaptez-vous et offrez-leur ce dont ils ont besoin au bon moment. Les donn\u00e9es recueillies lors de ces interactions r\u00e9v\u00e8lent des comportements et de nouvelles opportunit\u00e9s que vous pouvez utiliser pour g\u00e9n\u00e9rer des d\u00e9p\u00f4ts.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#6798442174\" uk-scroll>Exploiter les donn\u00e9es pour mettre en ligne l'exp\u00e9rience de l'agence en personne <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n<div id=\"2631381254\" class=\"uk-section content\">\n    <h2>Favoriser une culture de croissance des d\u00e9p\u00f4ts gr\u00e2ce \u00e0 des mesures incitatives et au personnel de premi\u00e8re ligne <\/h2>\n    <div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1724126 size-full\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-112806.png\" alt=\"empowering staff to drive deposits\" width=\"1834\" height=\"817\" srcset=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-112806.png 1834w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-112806-960x428.png 960w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-112806-1200x535.png 1200w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-112806-640x285.png 640w, https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-23-112806-1536x684.png 1536w\" sizes=\"(max-width: 1834px) 100vw, 1834px\" \/><\/p>\n<p>Lors de l'\u00e9laboration de votre strat\u00e9gie de croissance des d\u00e9p\u00f4ts, <a class=\"Hyperlink SCXW65059485 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/john-findlay-a03545\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW65059485 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65059485 BCX0\" data-ccp-charstyle=\"Hyperlink\">John Findlay<\/span><\/span><\/a><span class=\"TextRun SCXW65059485 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65059485 BCX0\">PDG de <\/span><\/span><a class=\"Hyperlink SCXW65059485 BCX0\" href=\"https:\/\/www.lemonadelxp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW65059485 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65059485 BCX0\" data-ccp-charstyle=\"Hyperlink\">LimonadeLXP<\/span><\/span><\/a><span class=\"TextRun SCXW65059485 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65059485 BCX0\">, <\/span><\/span> a mis l'accent sur une approche cr\u00e9ative de l'obtention de d\u00e9p\u00f4ts par le biais d'incitations promotionnelles. Toutefois, avant de d\u00e9finir ces incitations, il est important de d\u00e9finir votre strat\u00e9gie, les objectifs qui y sont li\u00e9s et la proposition de valeur pour vos clients.<\/p>\n<p>Une fois la strat\u00e9gie d\u00e9finie, M. Findlay a donn\u00e9 quelques exemples d'incitations \u00e0 l'augmentation des d\u00e9p\u00f4ts :<\/p>\n<ol>\n<li>R\u00e9compenses pour les recommandations - les clients sont r\u00e9compens\u00e9s lorsqu'ils recommandent de nouveaux clients.<\/li>\n<li>Collecte de d\u00e9p\u00f4ts au profit d'une association caritative - d\u00e8s qu'un certain nombre de d\u00e9p\u00f4ts est atteint, un don est fait \u00e0 une association caritative locale.<\/li>\n<li>Gamification d'un compte d'\u00e9pargne - transformer l'\u00e9pargne en un jeu encourage les clients \u00e0 atteindre leurs objectifs financiers tout en s'amusant.<\/li>\n<li>\u00c9pargner pour gagner - lorsqu'un client effectue un d\u00e9p\u00f4t d'un certain montant, il est inscrit pour gagner un prix.<\/li>\n<\/ol>\n<p>Outre les tactiques promotionnelles cr\u00e9atives, M. Findlay a soulign\u00e9 l'importance d'impliquer le personnel de premi\u00e8re ligne. Lorsqu'on lui demande dans quelle mesure son personnel de premi\u00e8re ligne est capable de rep\u00e9rer les opportunit\u00e9s de croissance des d\u00e9p\u00f4ts, il r\u00e9pond : \"Je ne sais pas si c'est le cas, <strong>62% des participants ont indiqu\u00e9 qu'il leur arrivait de remarquer des opportunit\u00e9s, mais qu'ils pouvaient s'am\u00e9liorer.<\/strong> M. Findlay a indiqu\u00e9 que l'un des moyens d'am\u00e9liorer la situation consistait \u00e0 motiver le personnel de premi\u00e8re ligne en l'incitant \u00e0 trouver de nouvelles possibilit\u00e9s de d\u00e9p\u00f4t. Des gestes simples, comme des ch\u00e8ques-cadeaux ou des cong\u00e9s suppl\u00e9mentaires, peuvent grandement contribuer \u00e0 motiver l'\u00e9quipe. Cet effet d'entra\u00eenement de petites incitations apporte non seulement de la joie \u00e0 votre personnel, mais cultive \u00e9galement une culture de succ\u00e8s partag\u00e9 dans la recherche de nouveaux d\u00e9p\u00f4ts.<\/p>\n<\/div>\n    <div class=\"uk-hidden link\">\n        <p class=\"uk-margin-remove\"><a class=\"sidebar-link\" href=\"#2631381254\" uk-scroll>Favoriser une culture de croissance des d\u00e9p\u00f4ts gr\u00e2ce \u00e0 des mesures incitatives et au personnel de premi\u00e8re ligne <\/a><\/p>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Commencer<\/strong><\/p>\n<p><span data-contrast=\"auto\">Si vous souhaitez en savoir plus sur la fa\u00e7on dont le canal d'affiliation peut stimuler la croissance de vos d\u00e9p\u00f4ts,<\/span><a href=\"https:\/\/www.fintelconnect.com\/fr\/contact-us\/\"><span data-contrast=\"none\">nous contacter<\/span><\/a><span data-contrast=\"auto\">. Notre \u00e9quipe d'experts sera ravie de vous aider.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s financial landscape, liquidity is a crucial concern for banks and financial institutions. To address the liquidity crunch and ensure sustainable growth, it is [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1724134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":["post-1724116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizing Deposits Across the Customer Journey | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Discover effective strategies From attracting new customers to retaining loyal ones, learn how to optimize your banking and financial services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/webinars\/webinar-recap-driving-deposit-growth\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizing Deposits Across the Customer Journey | Fintel Connect\" \/>\n<meta property=\"og:description\" content=\"Discover effective strategies From attracting new customers to retaining loyal ones, learn how to optimize your banking and financial services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fintelconnect.com\/fr\/webinars\/webinar-recap-driving-deposit-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Fintel Connect\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T23:59:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T12:59:04+00:00\" \/>\n<meta property=\"og:image\" 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