{"id":1721263,"date":"2020-04-17T15:10:00","date_gmt":"2020-04-17T22:10:00","guid":{"rendered":"https:\/\/fintelconnect.yardstick.ca\/?p=1721263"},"modified":"2026-06-18T11:13:53","modified_gmt":"2026-06-18T18:13:53","slug":"affiliates-in-the-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/financial-affiliate-marketing\/affiliates-in-the-marketing-mix\/","title":{"rendered":"Le pouvoir des affili\u00e9s dans le marketing mix"},"content":{"rendered":"
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Dans cet article<\/strong><\/h4>\n

Si vous n'avez pas encore envisag\u00e9 l'affiliation et que vous souhaitez savoir comment augmenter vos performances, la notori\u00e9t\u00e9 de votre marque et vos revenus, continuez \u00e0 lire !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Vous avez un produit extraordinaire et vous souhaitez augmenter les performances, la notori\u00e9t\u00e9 de la marque et les recettes, et ce de mani\u00e8re rentable.<\/p>\n

Le marketing num\u00e9rique est probablement un \u00e9l\u00e9ment important de votre strat\u00e9gie et vous utilisez peut-\u00eatre d\u00e9j\u00e0 les canaux num\u00e9riques suivants pour g\u00e9n\u00e9rer des conversions : optimisation des moteurs de recherche (SEO), marketing par moteur de recherche (SEM), affichage, m\u00e9dias sociaux, marketing par courrier \u00e9lectronique et m\u00e9dias traditionnels.<\/p>\n

Ces canaux de marketing sont excellents, mais ils peuvent devenir co\u00fbteux, prendre du temps et ne produire que des r\u00e9sultats \u00e0 court terme. Pour obtenir des r\u00e9sultats durables \u00e0 long terme, avez-vous envisag\u00e9 le marketing d'affiliation ?<\/p>\n

Le marketing d'affiliation fonctionne selon un mod\u00e8le de paiement au co\u00fbt par action, ce qui signifie que vous ne payez que lorsque votre trafic effectue une action sur votre site. Il s'agit d'un canal durable et rentable qui est souvent n\u00e9glig\u00e9.<\/p>\n

Nous avons cr\u00e9\u00e9 un blog sp\u00e9cial pour vous permettre de d\u00e9couvrir comment vous pouvez inclure ce canal dans votre marketing mix.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Conna\u00eetre le marketing d'affiliation<\/h2>\n

Le marketing d'affiliation et le marketing \u00e0 la performance sont souvent utilis\u00e9s de mani\u00e8re interchangeable. Le marketing d'affiliation consiste pour les marchands (annonceurs) \u00e0 verser aux \u00e9diteurs (affili\u00e9s) une commission pour chaque client qu'ils am\u00e8nent \u00e0 effectuer une action sur leur site. Il peut s'agir d'un abonnement, d'un achat ou d'une demande d'ouverture de compte.<\/p>\n

Les commissions ne sont vers\u00e9es aux affili\u00e9s qu'en cas d'approbation, de demande et\/ou d'achat. Cela d\u00e9pend des actions que vous souhaitez entreprendre en tant qu'entreprise.<\/p>\n

Vous vous demandez peut-\u00eatre : \"Pourquoi utiliser le marketing d'affiliation pour promouvoir mes produits alors que j'utilise d\u00e9j\u00e0 d'autres canaux num\u00e9riques ?\".<\/p>\n

Le marketing d'affiliation est l'un des canaux num\u00e9riques les plus sous-utilis\u00e9s. Le marketing \u00e0 la performance gagne en popularit\u00e9 en tant que m\u00e9thode pour aider les marques \u00e0 se d\u00e9velopper.<\/p>\n

En associant le marketing d'affiliation \u00e0 vos tactiques de marketing organique et payant, votre marketing mix se renforcera gr\u00e2ce \u00e0 la diversification. Vous serez en mesure de tirer parti de la puissance d'un \u00e9ventail de voix et d'influenceurs pertinents et cibl\u00e9s par rapport \u00e0 ce que vous offrez.<\/p>\n

Les r\u00e9seaux d'affiliation sont excellents car ils vous offrent un large \u00e9ventail d'\u00e9diteurs avec lesquels vous pouvez travailler pour promouvoir vos produits.<\/p>\n

Conseils pratiques :<\/strong> L'espace num\u00e9rique est en constante \u00e9volution - n'ayez pas peur de tester de nouvelles m\u00e9thodes publicitaires avec des budgets contr\u00f4l\u00e9s pour voir ce qui fonctionne le mieux pour vous ! Si vous constatez qu'une tactique fonctionne, vous pouvez alors envisager de r\u00e9affecter le budget \u00e0 ce canal. Nous le constatons r\u00e9guli\u00e8rement !<\/p>\n<\/div>\n<\/div>\n

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Accro\u00eetre la notori\u00e9t\u00e9 de votre marque<\/h2>\n

Avec le marketing d'affiliation, la notori\u00e9t\u00e9 de votre marque augmente au fur et \u00e0 mesure que les \u00e9diteurs font la promotion de vos produits aupr\u00e8s des consommateurs.<\/p>\n

La notori\u00e9t\u00e9 de la marque s'accompagne d'une augmentation du trafic.<\/p>\n

Selon le HostingTribunal.com<\/a>Les revenus g\u00e9n\u00e9r\u00e9s par les programmes d'affiliation ont augment\u00e9 de 10% par an depuis 2015 et repr\u00e9sentent 15% des revenus du marketing num\u00e9rique, voire plus dans certains secteurs verticaux !<\/p>\n

En tant que cha\u00eene en pleine expansion, vous souhaitez vous lancer dans le marketing d'affiliation avant vos concurrents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Obtenir l'aval de tiers<\/h2>\n

Les influenceurs et les \u00e9diteurs travaillent dur pour \u00e9tablir une relation de confiance avec leur public. C'est pourquoi ils constituent une source si puissante de nouveaux clients pour votre entreprise.<\/p>\n

Les gens font confiance aux recommandations des \u00e9diteurs parce qu'ils consid\u00e8rent que leurs avis sont impartiaux et fiables. Souvent, les \u00e9diteurs utilisent \u00e9galement des tactiques de marketing payant et organique pour promouvoir les produits qu'ils recommandent.<\/p>\n

Plong\u00e9e marketing<\/a> a d\u00e9clar\u00e9 que le marketing d'affiliation commence \u00e0 faire partie int\u00e9grante du marketing de contenu, car les \u00e9diteurs cr\u00e9ent un contenu digne de confiance pour les consommateurs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Obtenir des r\u00e9sultats durables et rentables<\/h2>\n

L'un des avantages les plus importants du marketing \u00e0 la performance est sa rentabilit\u00e9. En effet, l\u00e0 encore, vous ne payez qu'en fonction des r\u00e9sultats.<\/p>\n

\u00c9tant donn\u00e9 que le canal est \u00e9galement tr\u00e8s int\u00e9ressant, le trafic provenant des affili\u00e9s est plus susceptible de se convertir. Les r\u00e9sultats et les taux de conversion sont donc plus optimis\u00e9s.<\/p>\n

En ne payant que lorsqu'un utilisateur convertit, vous pouvez utiliser votre budget marketing de mani\u00e8re plus efficace. Le marketing d'affiliation est utilis\u00e9 pour maintenir vos r\u00e9sultats pour une croissance \u00e0 long terme.<\/p>\n

Conseils pratiques :<\/strong> Soyez patient lorsque vous lancez votre programme d'affiliation, car il faut du temps pour l'entretenir et le d\u00e9velopper. N'oubliez pas qu'un canal d'affiliation est synonyme de b\u00e9n\u00e9fices \u00e0 long terme !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Une transparence totale<\/h2>\n

Le marketing de la performance est plus efficace lorsque la transparence est totale.<\/p>\n

Il s'agit de s'assurer que la marque et l'\u00e9diteur ont une vision claire des campagnes et des efforts qui donnent les meilleurs r\u00e9sultats.<\/p>\n

Sans cela, le marketing d'affiliation n'est pas possible, car vous devez \u00eatre en mesure de mesurer le point de conversion.<\/p>\n

La transparence est particuli\u00e8rement importante dans le secteur des services financiers, car les conversions sont souvent mesur\u00e9es en termes de demandes \"approuv\u00e9es\" et de clients v\u00e9rifi\u00e9s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Prochaines \u00e9tapes<\/h2>\n

Lancer une nouvelle tactique de marketing peut \u00eatre effrayant, mais ce n'est pas une fatalit\u00e9. Si votre objectif est d'accro\u00eetre les performances, la notori\u00e9t\u00e9 de la marque et les recettes, ayez l'esprit ouvert aux nouvelles possibilit\u00e9s !<\/p>\n

En combinant le marketing d'affiliation et d'autres canaux de marketing, votre marketing mix sera plus puissant que jamais. Non seulement vous verrez vos r\u00e9sultats augmenter, mais votre marque sera \u00e9galement au premier plan des pr\u00e9occupations des consommateurs.<\/p>\n

Vous avez d'autres questions sur la mani\u00e8re d'int\u00e9grer le marketing d'affiliation \u00e0 votre strat\u00e9gie globale ? Contactez l'\u00e9quipe et nous serons heureux de discuter avec vous de vos objectifs commerciaux. Contactez-nous ici.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

In this article If you haven\u2019t yet considered affiliates and want to learn how you can increase performance, brand awareness and revenue, keep reading! You […]<\/p>\n","protected":false},"author":11,"featured_media":6743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1721263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","content_topic-financial-affiliate-marketing"],"acf":[],"yoast_head":"\nThe Power of Affiliates in The Marketing Mix | Blog | Fintel Connect<\/title>\n<meta name=\"description\" content=\"Affiliate marketing is a sustainable, cost-effective channel that often gets overlooked. 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