{"id":1176214,"date":"2021-03-26T03:49:40","date_gmt":"2021-03-26T10:49:40","guid":{"rendered":"\/?p=1176214"},"modified":"2025-02-14T00:22:04","modified_gmt":"2025-02-14T08:22:04","slug":"growth-and-customer-acquisition-banking","status":"publish","type":"post","link":"https:\/\/www.fintelconnect.com\/fr\/blog\/growth-and-customer-acquisition-banking\/","title":{"rendered":"R\u00e9capitulation du podcast : Nicky Senyard sur la croissance et l'acquisition de clients"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/921500722&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><a style=\"color: #cccccc; text-decoration: none;\" title=\"CRMNEXT\" href=\"https:\/\/soundcloud.com\/user-253365607\" target=\"_blank\" rel=\"noopener noreferrer\">CRMNEXT<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Episode 32:  How FIs can foster growth and acquisition in marketing with Nicky Senyard at Fintel Connect\" href=\"https:\/\/soundcloud.com\/user-253365607\/episode-32-how-fis-can-1\" target=\"_blank\" rel=\"noopener noreferrer\">Episode 32: How FIs can foster growth and acquisition in marketing with Nicky Senyard at Fintel Connect<\/a><br>This month, our very own Nicky Senyard, CEO of Fintel Connect, catches up with James Gilbert, Head of Marketing at <a href=\"https:\/\/www.crmnext.com\/us\/\">CRMNEXT<\/a> in his <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/banking-on-experience\/id1505808264\"><strong>Banking On Experience <\/strong>Podcast<\/a>. In this episode, the two discuss their perspectives on growth marketing for banks, the power of performance marketing in digital customer acquisition, and why it\u2019s important for financial institutions to invest into their own brands early.<br>Here are a few highlights of what you\u2019ll hear in this episode:<br>&#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The difference between brand marketing vs. performance marketing according to Nicky<\/li>\n\n\n\n<li>Understanding the right channels for acquisition: \u201c[Those] who are just getting into digital and are skinning their knees and stubbing their toes don\u2019t realize that performance marketing, which is <a href=\"\/brands\/\">what we do<\/a>, can be a <strong>big part of your acquisition funnel&#8221;<\/strong><\/li>\n\n\n\n<li>Nicky\u2019s recommendations for financial institutions working towards growth: a minimum 20% of marketing budgets allocated to digital marketing, or, at the very least, data transparency within marketing efforts<\/li>\n\n\n\n<li>Nicky\u2019s take on the <strong>traits of successful leaders<\/strong>, and how structure and data are essential for success; she also reminds business leaders \u201cto be gentle with [themselves] and gentle with [their] expectations&#8221;<\/li>\n\n\n\n<li>The importance of acting now, and how \u201cthe right time to strike is about three years ago&#8221;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cIf you\u2019re going to pay for something, make sure it hits your bottom line in revenue. Make sure your acquisition marketing gets you to acquire customers. And that\u2019s where <a href=\"\/influencer-marketing\/performance-marketing-101\/\">performance marketing comes in handy<\/a>.\u201d<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&#8211; Nicky Senyard, Fintel Connect CEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can also find this interview on the <strong>Banking on Experience<\/strong> podcast available on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/banking-on-experience\/id1505808264\">iTunes<\/a>, <a href=\"https:\/\/soundcloud.com\/user-253365607\">SoundCloud<\/a>,<a href=\"https:\/\/open.spotify.com\/show\/0SsuALIiOHsDCQSLYcH0nb\">Spotify<\/a>,<a href=\"https:\/\/www.stitcher.com\/podcast\/banking-on-experience\">Stitcher<\/a>,<a href=\"https:\/\/www.spreaker.com\/show\/banking-on-experience\">Spreaker<\/a>, <a href=\"https:\/\/www.buzzsprout.com\/990676\">Buzzsprout<\/a> and more.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>CRMNEXT \u00b7 Episode 32: How FIs can foster growth and acquisition in marketing with Nicky Senyard at Fintel ConnectThis month, our very own Nicky Senyard, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-1176214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Recap: Nicky Senyard on Growth &amp; 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