{"id":3138,"date":"2023-02-23T13:02:35","date_gmt":"2023-02-23T21:02:35","guid":{"rendered":"https:\/\/fintelconnect.yardstick.ca\/?page_id=3138"},"modified":"2026-08-18T15:36:51","modified_gmt":"2026-08-18T22:36:51","slug":"fintechs","status":"publish","type":"page","link":"https:\/\/www.fintelconnect.com\/fr\/solutions\/fintechs\/","title":{"rendered":"Fintechs"},"content":{"rendered":"<h1>Fintechs<\/h1>\n<h1>Fintech affiliate marketing that scales customer acquisition<\/h1>\n<div>\n<p>Fintel Connect is the only platform, network, and agency built exclusively for fintechs and financial services, turning customer acquisition into funded accounts in the U.S. and Canada.\u00a0<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/contact-us\/\">Speak to an expert<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>    <!-- ============================================================\n  FINTEL CONNECT \u2014 SHARED GEO WIDGET STYLES\n  Add this ONE module anywhere on the page. 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var(--fc-navy); }\n<\/style>\n<\/div>\n<div>\n<p>    <a href=\"\/contact-us\/\" class=\"fc-hero-cs\" data-fc-hero aria-label=\"Speak to an expert\"><\/p>\n<div class=\"fc-hero-inner\">\n<p>    <img decoding=\"async\" class=\"fc-hero-logo\" src=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2026\/08\/Fintel-Connect-Horizontal-White.svg\" alt=\"\"><\/p>\n<div class=\"fc-hero-row\">\n<div class=\"fc-hero-left\">\n<p class=\"fc-hero-eyebrow\">Key results<\/p>\n<h3 class=\"fc-hero-bank\">Neo Financial <\/h3>\n<p class=\"fc-hero-tagline\">Accelerate fintech growth through affiliates <\/p>\n<\/p><\/div>\n<div class=\"fc-hero-card\">\n<p class=\"fc-hero-card-label\">Net new customers<\/p>\n<p class=\"fc-hero-stat\">\n          <span class=\"fc-hero-num\"><span data-count=\"511\">0<\/span>%<\/span><br \/>\n          <span class=\"fc-hero-arrow\">\u2191<\/span>\n        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/a><\/p>\n<style>\n  .fc-hero-cs {\n    \/* 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observer.observe(root);\n\n    requestAnimationFrame(function () {\n      var rect = root.getBoundingClientRect();\n      var vh = window.innerHeight || document.documentElement.clientHeight;\n      var visibleRatio = Math.max(0, Math.min(rect.bottom, vh) - Math.max(rect.top, 0)) \/ rect.height;\n      if (visibleRatio >= 0.4) play();\n    });\n  }<\/p>\n<p>  function boot() { document.querySelectorAll('[data-fc-hero]').forEach(init); }\n  if (document.readyState === 'loading') document.addEventListener('DOMContentLoaded', boot);\n  else boot();\n})();\n<\/script>\n<\/div>\n<div><span style=\"text-transform:uppercase;letter-spacing:1px;font-size:20px;color:#002C69;\">Trusted by<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/bmo-color.svg\" alt=\"BMO\"><\/p>\n<h3>BMO<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/scotia-bank-red.svg\" alt=\"Scotiabank\"><\/p>\n<h3>Scotiabank<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/cibc-color.svg\" alt=\"CIBC\"><\/p>\n<h3>CIBC<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/wab-color.svg\" alt=\"Western Alliance Bank\"><\/p>\n<h3>Western Alliance Bank<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/grasshopper-color.svg\" alt=\"Grasshopper Bank\"><\/p>\n<h3>Grasshopper Bank<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/neumoney-logo.svg\" alt=\"Neu Money\"><\/p>\n<h3>Neu Money<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Coast-Capital-Logotype_RGB_OceanBlue.svg\" alt=\"Coast Capital Savings\"><\/p>\n<h3>Coast Capital Savings<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/peakbank-logo-scaled.png\" alt=\"Peak Bank\"><\/p>\n<h3>Coast Capital Savings<\/h3>\n<\/li>\n<\/ul>\n<h2>Do these challenges sound familiar? <\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/affiliate.svg\" alt=\"Affiliate Management\"><\/p>\n<div>Affiliate management has become someone&#8217;s 20% job, competing with paid media, content compliance, and other priorities<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/help.svg\" alt=\"help\"><\/p>\n<div>Your current platform or agency doesn&#8217;t know fintech&#8217;s pace or regulatory nuance well enough for expert, strategic guidance<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/tracking-blue.svg\" alt=\"tracking\"><\/p>\n<div>Tracking is unreliable, and affiliates aren&#8217;t getting paid accurately<\/div>\n<\/li>\n<\/ul>\n<div>\n<p>We provide the expertise and day-to-day management to scale your affiliate program, so your team can focus on higher-impact work.<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/contact-us\/\">Speak to an expert<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"21389375\",\n    formId: \"b4dd0dae-598c-4b60-ae40-8fc9e0519a20\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<h3>Don\u2019t Take Our Word For It<\/h3>\n<h2>Fintech affiliate marketing case study<\/h2>\n<div>\n<p>    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/neo-logo.jpeg\" alt=\"Neo Financial\"><\/p>\n<h4>Neo Financial<\/h4>\n<p>511% growth in net new customers  <\/p>\n<div>\n<p>\u201cOur team has been blown away by the level of customer service and overall results we\u2019ve achieved with Fintel Connect. They provide unparalleled insight on how to optimize our affiliate channel and we are able to drive consistent awareness and growth of our products.\u201d<br \/>\u2014 <em style=\"font-size: 14px;\">Anika Leitl, Affiliate Marketing Associate\u00a0<\/em><\/p>\n<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/neo-financial-case-study\">See the Neo Financial case study<\/a><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/neo-white.png\" alt=\"Neo financial\"><\/p>\n<h2>Fintech marketing platform, affiliate network, and agency built for growth <\/h2>\n<div>Get the technology, financial affiliate relationships, and hands-on expertise needed to turn customer intent into approved and funded accounts. <\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/specialized-partner-platform.png\" alt=\"Fintech affiliate marketing reports dashboard tracking top ads, top publishers, clicks, and commissions\"><\/p>\n<h3>Purpose-built fintech marketing platform <\/h3>\n<p>Platform <\/p>\n<div>\n<ul>\n<li>Complex tracking and reporting built around fintech conversion funnels<\/li>\n<li>Flexible commissions across products, partners, and customer actions<\/li>\n<li>Automated content compliance as rates, offers, and disclosures change<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"\/contact-us\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/partner-network.png\" alt=\"Fintech affiliate marketing partner database with a global network map and a best-fit match highlighted\"><\/p>\n<h3>Curated network of financial affiliates  <\/h3>\n<p>Affiliate network <\/p>\n<div>\n<ul>\n<li>Access high-traffic financial affiliates that can be hard to reach without established relationships<\/li>\n<li>Guidance on the affiliates best suited to your goals<\/li>\n<li>Build a diversified affiliate partner mix<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"\/contact-us\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/expert-management.png\" alt=\"Fintech affiliate marketing scorecard tracking budget, CPA, and funnel conversion with next-step actions\"><\/p>\n<h3>An extension of your growth team <\/h3>\n<p>Management agency <\/p>\n<div>\n<ul>\n<li>Offload day-to-day affiliate management and optimization<\/li>\n<li>Product-level expertise across rates, features, and CPA targets<\/li>\n<li>Adjust investment based on partner performance and market demand<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"\/contact-us\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>Affiliate marketing for fintech customer acquisition<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/cc-gradient.svg\" alt=\"Credit Card\"><\/p>\n<h4>Credit cards <\/h4>\n<div>\n<p>Increase approved cardholders by reaching consumers comparing rewards, rates, and offers across multiple issuers and card options.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/money-gradient.svg\" alt=\"Money symbol\"><\/p>\n<h4>High-yield savings<\/h4>\n<div>\n<p>Grow funded savings and deposit accounts by staying visible while consumers compare APYs and account features.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/trend-up-gradient.svg\" alt=\"Trending up graph\"><\/p>\n<h4>Investments<\/h4>\n<div>\n<p>Reach qualified borrowers researching personal, business, auto, and other lending products before they choose a provider.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/shield-gradient.svg\" alt=\"Shield with Checkmark\"><\/p>\n<h4>Insurance<\/h4>\n<div>\n<p>Convert research intent into approved and funded accounts by reaching consumers comparing investing platforms and products.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/house-gradient.svg\" alt=\"House\"><\/p>\n<h4>Mortgages<\/h4>\n<div>\n<p>Grow submitted applications and issued policies across life, home, travel, pet, and business insurance products and coverage types.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/cc-gradient.svg\" alt=\"Credit Card\"><\/p>\n<h4>Business lending<\/h4>\n<div>\n<p>Increase qualified customer acquisition for digital banking, money management, payments, and other fintech products.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<div class=\"fc-geo fc-citations\">\n<style>\n    .fc-citations .fc-bar-row {\n      display: grid;\n      grid-template-columns: 130px 1fr 64px;\n      align-items: center;\n      gap: 18px;\n      margin-bottom: 16px;\n    }\n    .fc-citations .fc-bar-row:last-of-type { margin-bottom: 0; }\n    .fc-citations .fc-bar-label {\n      font-family: var(--fc-font-head);\n      font-weight: 700;\n      font-size: 15px;\n      color: var(--fc-navy);\n    }\n    .fc-citations .fc-bar-track {\n      position: relative;\n      height: 14px;\n      background: var(--fc-track);\n      border-radius: var(--fc-radius-pill);\n      overflow: hidden;\n    }\n    .fc-citations .fc-bar-fill {\n      position: absolute;\n      inset: 0;\n      width: 0%;\n      border-radius: var(--fc-radius-pill);\n      background: var(--fc-gradient);\n      transition: width 1.1s cubic-bezier(.16,.8,.3,1);\n    }\n    .fc-citations .fc-bar-value {\n      font-family: var(--fc-font-head);\n      font-weight: 800;\n      font-size: 16px;\n      color: var(--fc-navy);\n      text-align: right;\n    }\n    @media (max-width: 640px) {\n      .fc-citations .fc-bar-row { grid-template-columns: 100px 1fr 50px; }\n    }\n  <\/style>\n<div class=\"fc-card fc-hover-lift\" style=\"border: 1px solid var(--fc-border); border-radius: var(--fc-radius-sm);\">\n<h3 class=\"fc-title\">Publisher share of citations by platform<\/h3>\n<div class=\"fc-bars\" id=\"fcBars\">\n<div class=\"fc-bar-row\" data-value=\"69\">\n        <span class=\"fc-bar-label\">ChatGPT<\/span><br \/>\n        <span class=\"fc-bar-track\"><span class=\"fc-bar-fill\"><\/span><\/span><br \/>\n        <span class=\"fc-bar-value\">69%<\/span>\n      <\/div>\n<div class=\"fc-bar-row\" data-value=\"80\">\n        <span class=\"fc-bar-label\">Copilot<\/span><br \/>\n        <span class=\"fc-bar-track\"><span class=\"fc-bar-fill\"><\/span><\/span><br \/>\n        <span class=\"fc-bar-value\">80%<\/span>\n      <\/div>\n<div class=\"fc-bar-row\" data-value=\"74\">\n        <span class=\"fc-bar-label\">Perplexity<\/span><br \/>\n        <span class=\"fc-bar-track\"><span class=\"fc-bar-fill\"><\/span><\/span><br \/>\n        <span class=\"fc-bar-value\">74%<\/span>\n      <\/div>\n<\/p><\/div>\n<p style=\"font-size:16px;\">Over 70% of sources cited in AI answers about financial products come from <strong>affiliates<\/strong>, not brand websites.<\/p>\n<p class=\"fc-caption\"><a href=\"https:\/\/resources.fintelconnect.com\/competing-for-visibility-in-the-age-of-ai\" target=\"_blank\"><i>Competing for Visibility in the Age of AI<\/i><\/a>, Fintel Connect, 2025<br \/>High Yield Savings citations by source<\/p>\n<\/p><\/div>\n<\/div>\n<p><script>\n(function () {\n  var els = document.querySelectorAll('#fcBars .fc-bar-fill');\n  var obs = new IntersectionObserver(function (entries) {\n    entries.forEach(function (entry) {\n      if (entry.isIntersecting) {\n        var el = entry.target;\n        el.style.width = el.closest('.fc-bar-row').getAttribute('data-value') + '%';\n        obs.unobserve(el);\n      }\n    });\n  }, { threshold: 0.4 });\n  els.forEach(function (el) { obs.observe(el); });\n})();\n<\/script>\n<\/div>\n<h2>Fintech affiliate marketing for GEO and AI search visibility<\/h2>\n<div>\n<p>Generative engine optimization (GEO) and answer engine optimization (AEO) help ensure your products appear where consumers are researching financial decisions. Fintechs that lack visibility in this ecosystem risk being excluded from consideration before a customer ever reaches their site.<\/p>\n<p>See why <a href=\"https:\/\/www.fintelconnect.com\/products\/geo-services\/\" target=\"_blank\" rel=\"noopener\">GEO is increasingly becoming must-do strategy<\/a> for fintechs.<\/p>\n<\/div>\n<h2>Fintech affiliate marketing strategy built to scale efficiently<\/h2>\n<div>\n<p>A strong fintech affiliate marketing strategy focuses on quality over volume, choosing the right partners, and continuously shifting investment based on performance.<\/p>\n<p>We help your team:<\/p>\n<ul>\n<li>Identify high-fit affiliates for your product and audience<\/li>\n<li>Structure commissions around meaningful customer actions<\/li>\n<li>Optimize toward approved and funded customers, not just traffic or applications<\/li>\n<\/ul>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/brands-hero.png\" alt=\"Fintech affiliate marketing dashboard showing $9,315 in commissions, up 127%, with a marketer reviewing results\"><\/p>\n<h2>Content compliance for growing fintech affiliate programs<\/h2>\n<div>\n<p>Scale affiliate marketing without manual content reviews slowing down your growth team. <a href=\"https:\/\/www.fintelconnect.com\/products\/fintel-check\/\" target=\"_blank\" rel=\"noopener\">Fintel Check<\/a> automates up to 90% of content monitoring, helping identify outdated rates, offers, and disclosures before they become a problem for legal and compliance teams.<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/contact-us\/\">Speak to an expert<\/a>\n    <\/p>\n<\/p>\n<h2>FAQ<\/h2>\n<ul>\n<li>\n<h3>What is fintech affiliate marketing? <\/h3>\n<div>\n<p>Fintech affiliate marketing is a performance-based customer acquisition channel where affiliates promote fintech products to consumers researching financial options. Affiliates typically earn commission when agreed upon customer actions, such as approved applications or funded accounts, are completed.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>What is the best fintech marketing platform for affiliate programs? <\/h3>\n<div>\n<p>A fintech marketing platform should provide reliable tracking, flexible commissions, transparent reporting, affiliate management, and content compliance capabilities. For financial services specifically, it should also support the more complex conversion events and regulatory requirements involved in acquiring financial customers.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>What should a fintech affiliate marketing strategy include? <\/h3>\n<div>\n<p>A fintech affiliate marketing strategy should define target customers, acquisition goals, cost per acquisition expectations, affiliate types, commission structures, tracking, content compliance processes, and performance benchmarks. Programs should then be optimized according to approved or funded customer quality rather than traffic alone.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>How does affiliate marketing help fintechs appear in AI search? <\/h3>\n<div>\n<p>Over 54% of consumers now use AI search tools for financial product recommendations, and that figure is growing. AI platforms frequently rely on third-party financial content when answering product comparison and recommendation questions. Building visibility across relevant affiliate and comparison content can increase the likelihood that a fintech&#8217;s products are represented in the sources AI platforms use.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>How do fintech affiliate partners keep their content compliant? <\/h3>\n<div>\n<p>Affiliates follow product and marketing guidelines established by the fintech, with content reviewed before campaigns launch. Tools such as Fintel Check can also monitor active affiliate content on an ongoing basis to identify outdated offers, rates, and disclosures.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Fintechs\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"remove\",\"margin_top\":\"remove\",\"title_element\":\"h1\",\"title_style\":\"text-meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Fintech affiliate marketing that scales customer acquisition\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Fintel Connect is the only platform, network, and agency built exclusively for fintechs and financial services, turning customer acquisition into funded accounts in the U.S. and Canada.\u00a0<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Speak to an expert\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"\/contact-us\/\",\"link_title\":\"Get started\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"<!-- ============================================================\\n  FINTEL CONNECT \u2014 SHARED GEO WIDGET STYLES\\n  Add this ONE module anywhere on the page. 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types.<\/p>\n<p>&#8220;,&#8221;image&#8221;:&#8221;wp-content\/uploads\/2026\/07\/house-gradient.svg&#8221;,&#8221;image_alt&#8221;:&#8221;House&#8221;,&#8221;title&#8221;:&#8221;Mortgages&#8221;}},{&#8220;type&#8221;:&#8221;grid_item&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<p>Increase qualified customer acquisition for digital banking, money management, payments, and other fintech products.<\/p>\n<p>&#8220;,&#8221;image&#8221;:&#8221;wp-content\/uploads\/2026\/07\/cc-gradient.svg&#8221;,&#8221;image_alt&#8221;:&#8221;Credit Card&#8221;,&#8221;title&#8221;:&#8221;Business lending&#8221;}}]}]}]}],&#8221;name&#8221;:&#8221;Digital acquisition&#8221;},{&#8220;type&#8221;:&#8221;section&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;style&#8221;:&#8221;default&#8221;,&#8221;title_breakpoint&#8221;:&#8221;xl&#8221;,&#8221;title_position&#8221;:&#8221;top-left&#8221;,&#8221;title_rotation&#8221;:&#8221;left&#8221;,&#8221;vertical_align&#8221;:&#8221;middle&#8221;,&#8221;width&#8221;:&#8221;default&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;row&#8221;,&#8221;props&#8221;:{&#8220;layout&#8221;:&#8221;1-2,1-2&#8243;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;order_first&#8221;:&#8221;m&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;,&#8221;width_medium&#8221;:&#8221;1-2&#8243;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;html&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<div class=\\\"fc-geo fc-citations\\\">\\n 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800;\\n      font-size: 16px;\\n      color: var(--fc-navy);\\n      text-align: right;\\n    }\\n    @media (max-width: 640px) {\\n      .fc-citations .fc-bar-row { grid-template-columns: 100px 1fr 50px; }\\n    }\\n  <\/style>\n<p>\\n  <\/p>\n<div class=\\\"fc-card fc-hover-lift\\\" style=\\\"border: 1px solid var(--fc-border); border-radius: var(--fc-radius-sm);\\\">\\n    <\/p>\n<h3 class=\\\"fc-title\\\">Publisher share of citations by platform<\/h3>\n<p>\\n    <\/p>\n<div class=\\\"fc-bars\\\" id=\\\"fcBars\\\">\\n      <\/p>\n<div class=\\\"fc-bar-row\\\" data-value=\\\"69\\\">\\n        <span class=\\\"fc-bar-label\\\">ChatGPT<\/span>\\n        <span class=\\\"fc-bar-track\\\"><span class=\\\"fc-bar-fill\\\"><\/span><\/span>\\n        <span class=\\\"fc-bar-value\\\">69%<\/span>\\n      <\/div>\n<p>\\n      <\/p>\n<div class=\\\"fc-bar-row\\\" data-value=\\\"80\\\">\\n        <span class=\\\"fc-bar-label\\\">Copilot<\/span>\\n        <span class=\\\"fc-bar-track\\\"><span class=\\\"fc-bar-fill\\\"><\/span><\/span>\\n        <span class=\\\"fc-bar-value\\\">80%<\/span>\\n      <\/div>\n<p>\\n      <\/p>\n<div class=\\\"fc-bar-row\\\" data-value=\\\"74\\\">\\n        <span class=\\\"fc-bar-label\\\">Perplexity<\/span>\\n        <span class=\\\"fc-bar-track\\\"><span class=\\\"fc-bar-fill\\\"><\/span><\/span>\\n        <span class=\\\"fc-bar-value\\\">74%<\/span>\\n      <\/div>\n<p>\\n    <\/p><\/div>\n<p>\\n    <\/p>\n<p style=\\\"font-size:16px;\\\">Over 70% of sources cited in AI answers about financial products come from <strong>affiliates<\/strong>, not brand websites.<\/p>\n<p>\\n      <\/p>\n<p class=\\\"fc-caption\\\"><a href=\\\"https:\/\/resources.fintelconnect.com\/competing-for-visibility-in-the-age-of-ai\\\" target=\\\"_blank\\\"><i>Competing for Visibility in the Age of AI<\/i><\/a>, Fintel Connect, 2025<br \/>High Yield Savings citations by source<\/p>\n<p>\\n  <\/p><\/div>\n<p>\\n<\/p><\/div>\n<p>\\n<script>\\n(function () {\\n  var els = document.querySelectorAll('#fcBars .fc-bar-fill');\\n  var obs = new IntersectionObserver(function (entries) {\\n    entries.forEach(function (entry) {\\n      if (entry.isIntersecting) {\\n        var el = entry.target;\\n        el.style.width = el.closest('.fc-bar-row').getAttribute('data-value') + '%';\\n        obs.unobserve(el);\\n      }\\n    });\\n  }, { threshold: 0.4 });\\n  els.forEach(function (el) { obs.observe(el); });\\n})();\\n<\/script>&#8220;}},{&#8220;type&#8221;:&#8221;text&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;column_breakpoint&#8221;:&#8221;m&#8221;,&#8221;content&#8221;:&#8221;&#8221;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;,&#8221;text_align&#8221;:&#8221;left&#8221;}}]},{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;order_first&#8221;:&#8221;xs&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;,&#8221;width_medium&#8221;:&#8221;1-2&#8243;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;headline&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;content&#8221;:&#8221;Fintech affiliate marketing for GEO and AI search visibility&#8221;,&#8221;image_align&#8221;:&#8221;left&#8221;,&#8221;image_margin&#8221;:&#8221;xsmall&#8221;,&#8221;text_align&#8221;:&#8221;left&#8221;,&#8221;title_element&#8221;:&#8221;h2&#8243;}},{&#8220;type&#8221;:&#8221;text&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;column_breakpoint&#8221;:&#8221;m&#8221;,&#8221;content&#8221;:&#8221;<\/p>\n<p>Generative engine optimization (GEO) and answer engine optimization (AEO) help ensure your products appear where consumers are researching financial decisions. Fintechs that lack visibility in this ecosystem risk being excluded from consideration before a customer ever reaches their site.<\/p>\n<p>\\n<\/p>\n<p>See why <a href=\\\"https:\/\/www.fintelconnect.com\/products\/geo-services\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">GEO is increasingly becoming must-do strategy<\/a> for fintechs.<\/p>\n<p>&#8220;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;,&#8221;text_align&#8221;:&#8221;left&#8221;}}]}]}],&#8221;name&#8221;:&#8221;GEO&#8221;},{&#8220;type&#8221;:&#8221;section&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;style&#8221;:&#8221;default&#8221;,&#8221;title_breakpoint&#8221;:&#8221;xl&#8221;,&#8221;title_position&#8221;:&#8221;top-left&#8221;,&#8221;title_rotation&#8221;:&#8221;left&#8221;,&#8221;vertical_align&#8221;:&#8221;middle&#8221;,&#8221;width&#8221;:&#8221;default&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;row&#8221;,&#8221;props&#8221;:{&#8220;layout&#8221;:&#8221;1-2,1-2&#8243;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;,&#8221;width_medium&#8221;:&#8221;1-2&#8243;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;headline&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;content&#8221;:&#8221;Fintech affiliate marketing strategy built to scale efficiently&#8221;,&#8221;image_align&#8221;:&#8221;left&#8221;,&#8221;image_margin&#8221;:&#8221;xsmall&#8221;,&#8221;text_align&#8221;:&#8221;left&#8221;,&#8221;title_element&#8221;:&#8221;h2&#8243;}},{&#8220;type&#8221;:&#8221;text&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;column_breakpoint&#8221;:&#8221;m&#8221;,&#8221;content&#8221;:&#8221;<\/p>\n<p>A strong fintech affiliate marketing strategy focuses on quality over volume, choosing the right partners, and continuously shifting investment based on performance.<\/p>\n<p>\\n<\/p>\n<p>We help your team:<\/p>\n<p>\\n<\/p>\n<ul>\\n<\/p>\n<li>Identify high-fit affiliates for your product and audience<\/li>\n<p>\\n<\/p>\n<li>Structure commissions around meaningful customer actions<\/li>\n<p>\\n<\/p>\n<li>Optimize toward approved and funded customers, not just traffic or applications<\/li>\n<p>\\n<\/ul>\n<p>&#8220;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;,&#8221;text_align&#8221;:&#8221;left&#8221;},&#8221;name&#8221;:&#8221;Fintech strategy&#8221;}]},{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;,&#8221;width_medium&#8221;:&#8221;1-2&#8243;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;image&#8221;,&#8221;props&#8221;:{&#8220;image&#8221;:&#8221;wp-content\/uploads\/2026\/01\/brands-hero.png&#8221;,&#8221;image_alt&#8221;:&#8221;Fintech affiliate marketing dashboard showing $9,315 in commissions, up 127%, with a marketer reviewing results&#8221;,&#8221;image_svg_color&#8221;:&#8221;emphasis&#8221;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;}}]}]}],&#8221;name&#8221;:&#8221;GEO&#8221;},{&#8220;type&#8221;:&#8221;section&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;overlap&#8221;:true,&#8221;style&#8221;:&#8221;primary&#8221;,&#8221;title_breakpoint&#8221;:&#8221;xl&#8221;,&#8221;title_position&#8221;:&#8221;top-left&#8221;,&#8221;title_rotation&#8221;:&#8221;left&#8221;,&#8221;vertical_align&#8221;:&#8221;middle&#8221;,&#8221;width&#8221;:&#8221;default&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;row&#8221;,&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;headline&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;content&#8221;:&#8221;Content compliance for growing fintech affiliate programs&#8221;,&#8221;image_align&#8221;:&#8221;left&#8221;,&#8221;image_margin&#8221;:&#8221;xsmall&#8221;,&#8221;margin_top&#8221;:&#8221;small&#8221;,&#8221;maxwidth&#8221;:&#8221;xlarge&#8221;,&#8221;text_align&#8221;:&#8221;center&#8221;,&#8221;title_element&#8221;:&#8221;h2&#8243;}},{&#8220;type&#8221;:&#8221;text&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;column_breakpoint&#8221;:&#8221;m&#8221;,&#8221;content&#8221;:&#8221;<\/p>\n<p>Scale affiliate marketing without manual content reviews slowing down your growth team. <a href=\\\"https:\/\/www.fintelconnect.com\/products\/fintel-check\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Fintel Check<\/a> automates up to 90% of content monitoring, helping identify outdated rates, offers, and disclosures before they become a problem for legal and compliance teams.<\/p>\n<p>&#8220;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;,&#8221;maxwidth&#8221;:&#8221;2xlarge&#8221;,&#8221;text_align&#8221;:&#8221;center&#8221;}},{&#8220;type&#8221;:&#8221;button&#8221;,&#8221;props&#8221;:{&#8220;grid_column_gap&#8221;:&#8221;small&#8221;,&#8221;grid_row_gap&#8221;:&#8221;small&#8221;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;,&#8221;text_align&#8221;:&#8221;center&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;button_item&#8221;,&#8221;props&#8221;:{&#8220;button_style&#8221;:&#8221;secondary&#8221;,&#8221;content&#8221;:&#8221;Speak to an expert&#8221;,&#8221;dialog_layout&#8221;:&#8221;modal&#8221;,&#8221;dialog_offcanvas_flip&#8221;:true,&#8221;icon_align&#8221;:&#8221;left&#8221;,&#8221;link&#8221;:&#8221;\/contact-us\/&#8221;,&#8221;link_rel_nofollow&#8221;:true,&#8221;link_target&#8221;:true}}]}]}]}],&#8221;name&#8221;:&#8221;CTA&#8221;},{&#8220;type&#8221;:&#8221;section&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;style&#8221;:&#8221;muted&#8221;,&#8221;title_breakpoint&#8221;:&#8221;xl&#8221;,&#8221;title_position&#8221;:&#8221;top-left&#8221;,&#8221;title_rotation&#8221;:&#8221;left&#8221;,&#8221;vertical_align&#8221;:&#8221;middle&#8221;,&#8221;width&#8221;:&#8221;default&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;row&#8221;,&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;headline&#8221;,&#8221;props&#8221;:{&#8220;block_align&#8221;:&#8221;center&#8221;,&#8221;content&#8221;:&#8221;FAQ&#8221;,&#8221;image_align&#8221;:&#8221;left&#8221;,&#8221;image_margin&#8221;:&#8221;xsmall&#8221;,&#8221;margin_top&#8221;:&#8221;small&#8221;,&#8221;maxwidth&#8221;:&#8221;xlarge&#8221;,&#8221;text_align&#8221;:&#8221;center&#8221;,&#8221;title_element&#8221;:&#8221;h2&#8243;}}]}]},{&#8220;type&#8221;:&#8221;row&#8221;,&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;accordion&#8221;,&#8221;props&#8221;:{&#8220;collapsible&#8221;:true,&#8221;content_column_breakpoint&#8221;:&#8221;m&#8221;,&#8221;image_align&#8221;:&#8221;top&#8221;,&#8221;image_grid_breakpoint&#8221;:&#8221;m&#8221;,&#8221;image_grid_width&#8221;:&#8221;1-2&#8243;,&#8221;image_svg_color&#8221;:&#8221;emphasis&#8221;,&#8221;link_style&#8221;:&#8221;default&#8221;,&#8221;link_text&#8221;:&#8221;Read more&#8221;,&#8221;multiple&#8221;:true,&#8221;show_image&#8221;:true,&#8221;show_link&#8221;:true},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;accordion_item&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<p>Fintech affiliate marketing is a performance-based customer acquisition channel where affiliates promote fintech products to consumers researching financial options. Affiliates typically earn commission when agreed upon customer actions, such as approved applications or funded accounts, are completed.<\/p>\n<p>&#8220;,&#8221;title&#8221;:&#8221;What is fintech affiliate marketing? &#8220;}},{&#8220;type&#8221;:&#8221;accordion_item&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<p>A fintech marketing platform should provide reliable tracking, flexible commissions, transparent reporting, affiliate management, and content compliance capabilities. For financial services specifically, it should also support the more complex conversion events and regulatory requirements involved in acquiring financial customers.<\/p>\n<p>&#8220;,&#8221;title&#8221;:&#8221;What is the best fintech marketing platform for affiliate programs? &#8220;}},{&#8220;type&#8221;:&#8221;accordion_item&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<p>A fintech affiliate marketing strategy should define target customers, acquisition goals, cost per acquisition expectations, affiliate types, commission structures, tracking, content compliance processes, and performance benchmarks. Programs should then be optimized according to approved or funded customer quality rather than traffic alone.<\/p>\n<p>&#8220;,&#8221;title&#8221;:&#8221;What should a fintech affiliate marketing strategy include? &#8220;}},{&#8220;type&#8221;:&#8221;accordion_item&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<p>Over 54% of consumers now use AI search tools for financial product recommendations, and that figure is growing. AI platforms frequently rely on third-party financial content when answering product comparison and recommendation questions. Building visibility across relevant affiliate and comparison content can increase the likelihood that a fintech&#8217;s products are represented in the sources AI platforms use.<\/p>\n<p>&#8220;,&#8221;title&#8221;:&#8221;How does affiliate marketing help fintechs appear in AI search? &#8220;}},{&#8220;type&#8221;:&#8221;accordion_item&#8221;,&#8221;props&#8221;:{&#8220;content&#8221;:&#8221;<\/p>\n<p>Affiliates follow product and marketing guidelines established by the fintech, with content reviewed before campaigns launch. 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