{"id":30,"date":"2011-05-02T11:45:06","date_gmt":"2011-05-02T18:45:06","guid":{"rendered":"http:\/\/192.168.1.50\/Themes\/2012\/Nano2\/Website_WP\/?page_id=30"},"modified":"2026-08-17T10:07:21","modified_gmt":"2026-08-17T17:07:21","slug":"home","status":"publish","type":"page","link":"https:\/\/www.fintelconnect.com\/fr\/","title":{"rendered":"Fintel Connect"},"content":{"rendered":"<h1><a href=\"\/book-a-demo\/\" style=\"color:white;text-decoration: none;\">Win more customers for your financial products<\/a><\/h1>\n<div>\n<p style=\"font-size:20px;\">Reach higher-value customers through affiliate and influencer marketing designed exclusively for financial brands.<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/book-a-demo\/\">Speak to an expert<\/a>\n    <\/p>\n<\/p>\n<p><a href=\"\/book-a-demo\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/UPDATED-hero-home-img-rollodex.png\" alt=\"A series of G2 Crowd reviews about Fintel Connect with G2 Crowd badges underneath boasting High performer awards and Momentum Leader from the year 2025\"><\/a><\/p>\n<h5><span style=\"text-transform:uppercase;letter-spacing:1px;color:white;font-size:20px;\">Trusted by<\/span><\/h5>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/bmo-white.svg\" alt=\"BMO\"><\/p>\n<h3>bmo-white<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/scotiabank-white.svg\" alt=\"Scotiabank\"><\/p>\n<h3>scotiabank-white<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/wab-white.svg\" alt=\"Western Alliance Bank\"><\/p>\n<h3>Western Alliance Bank<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/cibc-white.svg\" alt=\"CIBC\"><\/p>\n<h3>CIBC<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/grasshopper-white.svg\" alt=\"Grasshopper Bank\"><\/p>\n<h3>Grasshopper Bank<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/neumoney-logo-white.svg\" alt=\"Neu Money\"><\/p>\n<h3>Neu Money<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Coast-Capital-Logotype_RGB_FoamWhite.svg\" alt=\"Coast Capital Savings\"><\/p>\n<h3>Coast Capital Savings<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/peak-bank-logo-white.svg\" alt=\"Peak Bank, a division of Idaho First Bank\"><\/p>\n<h3>Peak Bank<\/h3>\n<\/li>\n<\/ul>\n<h6><span style=\"text-transform:uppercase;letter-spacing:1px;\">How you acquire more customers<\/h6>\n<h2>Drive new accounts with our performance-based platform and agency<\/h2>\n<div>Banks, credit unions, fintechs, and lenders gain customers on a cost-per-acquisition basis through trusted digital partners. Grow deposits, credit card portfolios, insurance policies, mortgages, and loans while lowering your CPA.<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/specialized-partner-program.svg\" alt=\"Target\"><\/p>\n<h3>Acquire with expert guidance<\/h3>\n<div>Reach high-intent customers with <strong>dedicated agency support<\/strong> that helps you decide where to invest, which partners to prioritize, and how to management budgets.  <\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/optmize-for-growth.svg\" alt=\"Line Graph going up\"><\/p>\n<h3>Optimize for growth <\/h3>\n<div>Use custom performance reporting and intuitive dashboards with our <strong>platform designed specifically for financial brands<\/strong> to see what&#8217;s working and where to improve profitability.<\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/maintain-oversight.svg\" alt=\"Eye\"><\/p>\n<h3>Maintain oversight <\/h3>\n<div>Use <strong>AI-powered content monitoring<\/strong> to review partner content before launch, and continuously monitor live campaigns so potential compliance risks can be identified and addressed promptly.  <\/div>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/how-to-grow-your-banking.png\" alt=\"A woman and young man look at a laptop together with pensive, but positive expressions with popups about recent transaction data\"><\/p>\n<h2>Banking<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Acquire more banking customers and deposits.<\/strong> Use partner and affiliate marketing to attract high-intent account openers while optimizing cost of funds, deposit mix, and long-term relationship value. Track results to each approved account and give your team a repeatable engine for sustainable deposit growth.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-cc.png\" alt=\"A young woman looks at her laptop with her credit card at the ready\"><\/p>\n<h2>Lending<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Grow your credit card portfolio.<\/strong> Reach card shoppers as they compare offers and only pay when they become approved, activated cardholders. Use performance data to understand which partners drive converted cardholders and optimize spend toward the partners that deliver the strongest returns.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-lending.png\" alt=\"A realtor shows a young couple a house\"><\/p>\n<h2>Wealth<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Increase funded investment accounts.<\/strong> Reach investors actively researching portfolios, platforms, and advisory services through trusted financial publishers. Track performance from initial research to funded accounts and use performance insights to prioritize channels that attract qualified investors and drive long-term assets under management.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-insurance.png\" alt=\"An older woman is smiling holding a cup of coffee\"><\/p>\n<h2>Insurance<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Grow more policyholders for your insurance products.<\/strong> Tap into a diverse partner marketing network to reach customers shopping for life, health, and P&#038;C coverage, with every policy tied back to the campaigns that delivered it. Give your marketing teams a scalable, compliant way to grow written premium across key product lines.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-mortgage.png\" alt=\"A young woman is happy to be moving into her new home\"><\/p>\n<h2>Mortgage<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Win more mortgage customers online.<\/strong> Attract qualified homebuyers and refinancers through comparison sites and content partners, with full\u2011funnel tracking from initial rate search to funded mortgage. Highlight your mortgage products where consumers evaluate options, and continually refine partners and offers based on approval rates, pull\u2011through, and profitability.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-smb.png\" alt=\"A young woman is excited to see her flower shop take off\"><\/p>\n<h2>Small business<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Drive adoption of your small business products.<\/strong> Reach small business owners actively evaluating checking, cards, lending, and cash-management solutions through trusted financial publishers and partners. Pay only for approved customers, build credibility for business owners, and use performance insights to prioritize products and segments that drive long-term value.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/how-to-grow-your-banking.png\" alt=\"A woman and young man look at a laptop together with pensive, but positive expressions with popups about recent transaction data\"><\/p>\n<h2>Banking<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Acquire more banking customers and deposits.<\/strong> Use partner and affiliate marketing to attract high-intent account openers while optimizing cost of funds, deposit mix, and long-term relationship value. Track results to each approved account and give your team a repeatable engine for sustainable deposit growth.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-cc.png\" alt=\"A young woman looks at her laptop with her credit card at the ready\"><\/p>\n<h2>Lending<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Grow your credit card portfolio.<\/strong> Reach card shoppers as they compare offers and only pay when they become approved, activated cardholders. Use performance data to understand which partners drive converted cardholders and optimize spend toward the partners that deliver the strongest returns.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-lending.png\" alt=\"A realtor shows a young couple a house\"><\/p>\n<h2>Wealth<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Increase funded investment accounts.<\/strong> Reach investors actively researching portfolios, platforms, and advisory services through trusted financial publishers. Track performance from initial research to funded accounts and use performance insights to prioritize channels that attract qualified investors and drive long-term assets under management.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-insurance.png\" alt=\"An older woman is smiling holding a cup of coffee\"><\/p>\n<h2>Insurance<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Grow more policyholders for your insurance products.<\/strong> Tap into a diverse partner marketing network to reach customers shopping for life, health, and P&#038;C coverage, with every policy tied back to the campaigns that delivered it. Give your marketing teams a scalable, compliant way to grow written premium across key product lines.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-mortgage.png\" alt=\"A young woman is happy to be moving into her new home\"><\/p>\n<h2>Mortgage<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Win more mortgage customers online.<\/strong> Attract qualified homebuyers and refinancers through comparison sites and content partners, with full\u2011funnel tracking from initial rate search to funded mortgage. Highlight your mortgage products where consumers evaluate options, and continually refine partners and offers based on approval rates, pull\u2011through, and profitability.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grow-your-smb.png\" alt=\"A young woman is excited to see her flower shop take off\"><\/p>\n<h2>Small business<\/h2>\n<p>GROW YOUR<\/p>\n<div><strong>Drive adoption of your small business products.<\/strong> Reach small business owners actively evaluating checking, cards, lending, and cash-management solutions through trusted financial publishers and partners. Pay only for approved customers, build credibility for business owners, and use performance insights to prioritize products and segments that drive long-term value.<\/div>\n<p><a href=\"\/book-a-demo\/\">Speak to an expert<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>Solutions that meet your growth needs<\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/fintel-performance-img.png\" alt=\"A dashboard image showing total transactions and total commissions with insights on top publishers\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/fintel-symbol.svg\" alt=\"Fintel Connect\"><\/p>\n<h5><span style=\"text-transform:uppercase;letter-spacing:1px;\">FINTEL<\/h5>\n<h3>Performance<\/h3>\n<div>All-in-one partner marketing solution: specialized partner platform, affiliate and influencer network, and agency services.<\/div>\n<p><p>\n        <a href=\"\/book-a-demo\/\">Speak to an expert<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/fintel-symbol.svg\" alt=\"Fintel Connect\"><\/p>\n<h5><span style=\"text-transform:uppercase;letter-spacing:1px;\">FINTEL<\/h5>\n<h3>Check<\/h3>\n<div>Web-based, AI-powered content monitoring tool to protect your brand and keep your marketing (and partners) compliant.<\/div>\n<p><p>\n        <a href=\"\/book-a-demo\/\">Speak to an expert<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/fintel-check-img.png\" alt=\"Abstraction of the Fintel Check Dashboard showing a chart of Checks that are Complete, at risk and pass\"><\/p>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/20-years.svg\" alt=\"Bar Graph\"><\/p>\n<h3>25+<\/h3>\n<\/div>\n<div>Years in performance marketing technology<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/financial-institution.svg\" alt=\"Financial Institution\"><\/p>\n<h3>100+<\/h3>\n<\/div>\n<div>Financial<br \/>\n<br \/>institutions<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/avg-cost-1.svg\" alt=\"Money Symbol\"><\/p>\n<h3>$3.5b+<\/h3>\n<\/div>\n<div>Deposits generated for single banks<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/trusted-by.svg\" alt=\"Sparkle\"><\/p>\n<h3>70%<\/h3>\n<\/div>\n<div>Average savings in acquisition costs<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/5000-affiliates.svg\" alt=\"Affiliate Network\"><\/p>\n<h3>6000+<\/h3>\n<\/div>\n<div>Specialized affiliates and influencer partners<\/div>\n<h6><span style=\"text-transform:uppercase;letter-spacing:1px;\">Case Studies<\/h6>\n<h2>Client success stories <\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grasshopper-icon.svg\" alt=\"Grasshopper Bank Case Study Fintel Connect\"><\/p>\n<h3>Grasshopper Bank<\/h3>\n<p>Case Study<\/p>\n<div>\n<h6 style=\"margin-bottom:-16px;font-weight:bold;\">Scaling new account approvals 250% through strategic affiliate expansion<\/h6>\n<p style=\"margin-bottom:40px;\">As a fully digital bank, Grasshopper relies heavily on digital marketing to drive growth. Early experiments with a select group of affiliate partners revealed the channel\u2019s potential, but a lean marketing team made it difficult to scale.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/grasshopper-logo-color.svg\" alt=\"Case Study\"><\/p>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/grasshopper-case-study\">Read More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/frugalflyer-icon.svg\" alt=\"Frugal Flyer\"><\/p>\n<h3>Frugal Flyer<\/h3>\n<p>Case Study<\/p>\n<div>\n<h6 style=\"margin-bottom: -16px; font-weight: bold;\">Turning trusted travel rewards content into a 285% increase in product approvals<\/h6>\n<p>Unpack how strategic publisher partnerships can help financial brands reach high-intent consumers, improve product visibility, and drive measurable acquisition through trusted content.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/logo-frugalflyer.png\" alt=\"Case Study\"><\/p>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/frugal-flyer-case-study\">Read More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/coastcapital-icon.svg\" alt=\"Coast Capital Savings Case Study\"><\/p>\n<h3>Coast Capital Savings<\/h3>\n<p>Case Study<\/p>\n<div>\n<h6 style=\"margin-bottom:-16px;font-weight:bold;\">Driving 650% growth in new accounts<\/h6>\n<p>Coast Capital Credit Union was struggling to expand beyond their regional market while keeping acquisition costs low. Their existing strategies weren\u2019t delivering the growth they needed, so they turned to Fintel Connect for a more tailored solution.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/coastcapital-logo-color.svg\" alt=\"Case Study\"><\/p>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/coast-capital-case-study\">Read More<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>Best-in-class partnerships<\/h2>\n<div>\n<p>We\u2019re proud to collaborate with industry-leading platforms, technologies and organizations to drive the industry forward. Visa-issuing partner? Find out about our preferred offerings through the Visa Fintech Partner Connect.<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/about-us\/partnerships\/\">Learn more<\/a>\n    <\/p>\n<\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/visa-partner.svg\" alt=\"visa\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/google-partner.svg\" alt=\"Google\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/venture-partner.svg\" alt=\"The Venture Center\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/branch-partner.svg\" alt=\"Branch\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/appsflyer-partner.svg\" alt=\"AppsFlyer\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/massba-partner.svg\" alt=\"Massachusetts Bankers Association\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/vested-logo-white.svg\" alt=\"Vested\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/New-Media-Advisors_Logo_White.png\" alt=\"New Media Advisors\"><\/p>\n<\/li>\n<\/ul>\n<h2>How to get more customers for your financial products<\/h2>\n<div>\n<p>    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"21389375\",\n    formId: \"27e3530b-c75c-445c-b8cc-98f5f7d1b393\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"name\":\"Who We Are \/ Why Us\",\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-small\",\"animation_delay\":\"10\",\"css\":\".el-section {\\nbackground: linear-gradient(45deg, #f68c2d 0%, #F18F6B 40%, #ff5b69 75%, #3a5586 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Measurement Challenge\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"channel_spend\",\"control_id_inherit\":true,\"control_label\":\"4. 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Channel Spend\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"strongest_ROI\",\"control_id_inherit\":true,\"control_label\":\"5. Which channel do you believe delivers your strongest ROI?\",\"control_layout\":\"vertical\",\"control_name\":\"strongest_ROI\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":false,\"margin_top\":\"remove\"},\"children\":[{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Email marketing\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Paid search\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Organic search\/AI-driven discovery\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Affiliate\/partner marketing\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Branch\/in-person\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Display\/programmatic\",\"value\":\"1\"}}],\"name\":\"5. Strongest ROI\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"wrong_credit\",\"control_id_inherit\":true,\"control_label\":\"6. How often do you think your institution credits the wrong marketing source or touchpoint?\",\"control_layout\":\"vertical\",\"control_name\":\"wrong_credit\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":false,\"margin_top\":\"remove\"},\"children\":[{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Less than 10% of the time\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"10%\u201325% of the time\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"More than 25% of the time\",\"value\":\"1\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Not sure\",\"value\":\"1\"}}],\"name\":\"6. Wrong Credit\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"performance_factor\",\"control_id_inherit\":true,\"control_label\":\"7. Which performance factor matters most to your institution?\",\"control_layout\":\"vertical\",\"control_name\":\"performance_factor\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":false,\"margin_top\":\"remove\"},\"children\":[{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Volume\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Customer quality\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Cost efficiency\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Brand impact\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Risk\/compliance avoidance\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Speed to market\",\"value\":\"2\"}}],\"name\":\"7. Performance Factor\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"put_money\",\"control_id_inherit\":true,\"control_label\":\"8. If your marketing budget increased tomorrow, where would you put the money?\",\"control_layout\":\"vertical\",\"control_name\":\"put_money\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":false,\"margin_top\":\"remove\"},\"children\":[{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Organic search\/content\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Paid search\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Affiliate\/partner marketing\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Display\/programmatic\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Paid social\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Email marketing\",\"value\":\"3\"}}],\"name\":\"8. Put Money\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"underleveraged\",\"control_id_inherit\":true,\"control_label\":\"9. Which channel do you think is most underleveraged by your institution?\",\"control_layout\":\"vertical\",\"control_name\":\"underleveraged\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":false,\"margin_top\":\"remove\"},\"children\":[{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Affiliate\/partner marketing\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Organic search\/content\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Paid search\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Paid social\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Display\/programmatic\",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Email marketing\",\"value\":\"1\"}}],\"name\":\"9. Underleveraged\"},{\"type\":\"yooessentials_form_radio\",\"props\":{\"class\":\"marketing_role\",\"control_id_inherit\":true,\"control_label\":\"10. Which statement best describes Marketing\u2019s role in your organization?\",\"control_layout\":\"vertical\",\"control_name\":\"marketing_role\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":false,\"margin_top\":\"remove\"},\"children\":[{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Marketing owns or strongly influences growth strategy\",\"value\":\"4\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Marketing is involved in growth conversations, but not always early enough\",\"value\":\"3\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Marketing mostly supports campaigns requested by other departments \",\"value\":\"2\"}},{\"type\":\"yooessentials_form_option\",\"props\":{\"disabled\":false,\"text\":\"Marketing is still seen as a cost center or internal service team\",\"value\":\"1\"}}],\"name\":\"10. Marketing Role\"}]}],\"props\":{\"class\":\"quiz-questions\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"remove\",\"margin_top\":\"remove\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"yooessentials_form_hidden\",\"props\":{\"control_encrypt\":false,\"control_id_inherit\":true},\"name\":\"Hidden Total\"},{\"type\":\"text\",\"props\":{\"class\":\"quiz-total-display\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Total<\/strong><\/p>\n\n\",\"margin\":\"default\",\"margin_bottom\":\"remove\",\"margin_remove_bottom\":true,\"margin_top\":\"remove\"},\"name\":\"Total\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Find out what ROI Leaders are doing differently. Get <em><a href=\\\"https:\/\/resources.fintelconnect.com\/financial-marketing-roi\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener\\\">The Marketing ROI Gap in Banking<\/a><\/em>. The report financial institution marketers are using to rethink how they budget, measure, and grow.<\/p>\n\n\",\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"name\":\"Transiton\"},{\"type\":\"yooessentials_form_input\",\"props\":{\"control_icon_align\":\"left\",\"grid_column_gap\":\"small\",\"grid_columns_number\":\"auto\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"show_icon\":true,\"show_label\":true},\"children\":[{\"type\":\"yooessentials_form_input_text\",\"props\":{\"control_id_inherit\":true,\"control_label\":\"First Name\",\"control_name\":\"firstname\",\"control_readonly\":false,\"control_required\":true}}],\"name\":\"First Name\"},{\"type\":\"yooessentials_form_input\",\"props\":{\"control_icon_align\":\"left\",\"grid_column_gap\":\"small\",\"grid_columns_number\":\"auto\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_remove_bottom\":true,\"margin_top\":\"default\",\"show_icon\":true,\"show_label\":true},\"children\":[{\"type\":\"yooessentials_form_input_email\",\"props\":{\"control_id_inherit\":true,\"control_label\":\"Business Email\",\"control_name\":\"email\",\"control_required\":true}}],\"name\":\"Business Email\"},{\"type\":\"yooessentials_form_button\",\"props\":{\"css\":\".el-content {\\n    text-transform:none;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"yooessentials_form_button_submit\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Send me the report\",\"icon_align\":\"left\"}}],\"name\":\"Submit\"}]}],\"props\":{\"class\":\"lead-capture\",\"margin\":\"remove-vertical\",\"margin_bottom\":\"remove\",\"margin_top\":\"remove\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"<script>\\n(function () {\\n\\n  var STEPS = [\\n    \\\"budget_set\\\",\\n    \\\"attribution_confidence\\\",\\n    \\\"measurement_challenge\\\",\\n    \\\"channel_spend\\\",\\n    \\\"strongest_ROI\\\",\\n    \\\"wrong_credit\\\",\\n    \\\"performance_factor\\\",\\n    \\\"put_money\\\",\\n    \\\"underleveraged\\\",\\n    \\\"marketing_role\\\"\\n  ];\\n\\n  var INSIGHTS = {\\n    budget_set:             \\\"Nearly 6 in 10 institutions set marketing budgets by adjusting the previous year's budget.\\\",\\n    attribution_confidence: \\\"Not one institution surveyed said they could reliably attribute 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 prevBtn.style.border     = \\\"1px solid #002c69\\\";\\n      }\\n    });\\n    prevBtn.addEventListener(\\\"mouseleave\\\", function () {\\n      prevBtn.style.background = \\\"#ffffff\\\";\\n      prevBtn.style.color      = \\\"#002C69\\\";\\n      prevBtn.style.border     = \\\"1px solid #C5CFEF\\\";\\n    });\\n    nextBtn.addEventListener(\\\"mouseenter\\\", function () {\\n      nextBtn.style.background = \\\"#002c69\\\";\\n    });\\n    nextBtn.addEventListener(\\\"mouseleave\\\", function () {\\n      nextBtn.style.background = \\\"linear-gradient(50deg,rgba(247,163,87,1) 0%,rgba(242,127,129,1) 50%,rgba(179,110,135,1) 100%)\\\";\\n    });\\n\\nprevBtn.addEventListener(\\\"click\\\", function () {\\n  if (inResults) {\\n    if (quizRow) quizRow.appendChild(nav);\\n    showStep(STEPS.length - 1);\\n    return;\\n  }\\n  if (currentStep > 0) showStep(currentStep - 1);\\n});\\n    nextBtn.addEventListener(\\\"click\\\", function () {\\n      if (currentStep < STEPS.length - 1) { showStep(currentStep + 1); }\\n      else { showResults(); }\\n    });\\n\\n    showStep(0);\\n  }\\n\\n  waitFor(\\\".\\\" + STEPS[0], function () {\\n\\n    var sections    = STEPS.map(function (id) { return document.querySelector(\\\".\\\" + id); });\\n    var leadCapture = document.querySelector(\\\".lead-capture\\\");\\n\\n    initInsights();\\n    initNav(sections, leadCapture);\\n    renderScoreDisplay();\\n\\n    var hsAttempts = 0;\\n    var hsPoll = setInterval(function () {\\n      if (getHubSpotInput()) {\\n        pushToHubSpot();\\n        clearInterval(hsPoll);\\n        return;\\n      }\\n      hsAttempts++;\\n      if (hsAttempts > 50) {\\n        clearInterval(hsPoll);\\n        console.warn(\\\"quiz_total: HubSpot input not found\\\");\\n      }\\n    }, 100);\\n\\n    document.addEventListener(\\\"change\\\", function (e) {\\n      if (e.target && e.target.type === \\\"radio\\\") {\\n        renderScoreDisplay();\\n        pushToHubSpot();\\n      }\\n    });\\n\\n 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