{"id":1732352,"date":"2026-04-27T16:19:22","date_gmt":"2026-04-27T23:19:22","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?page_id=1732352"},"modified":"2026-04-27T16:19:22","modified_gmt":"2026-04-27T23:19:22","slug":"bank-and-financial-marketing-roi-report","status":"publish","type":"page","link":"https:\/\/www.fintelconnect.com\/fr\/guides\/bank-and-financial-marketing-roi-report\/","title":{"rendered":"Le foss\u00e9 du retour sur investissement marketing dans le secteur bancaire"},"content":{"rendered":"<h1>The Marketing ROI Gap in Banking: How Financial Institutions Spend, Measure, and (Struggle to) Prove Marketing&#8217;s Value<\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png\" alt=\"Promotional graphic from Fintel Connect asking \u201cCan You Prove What Your Marketing Spend Is Delivering?\u201d alongside a report titled \u201cThe Marketing ROI Gap in Banking\u201d by Cornerstone Advisors, highlighting insights from 126 U.S. banking executives. The image features a tablet displaying digital marketing icons flowing upward, representing effective marketing channels for financial services and the role of an affiliate marketing agency in channel spend, ROI, and attribution gaps.\"><\/p>\n<div>\n<p>New research from <a href=\"https:\/\/www.crnrstone.com\/\" target=\"_blank\" rel=\"noopener\">Cornerstone Advisors<\/a>, in partnership with <a href=\"https:\/\/www.fintelconnect.com\/\" target=\"_blank\" rel=\"noopener\">Fintel Connect<\/a>, shows that large financial institutions are under growing pressure to prove marketing\u2019s value, even as weak measurement and attribution make it harder to align spend with results. This report, <em>The Marketing ROI Gap in Banking<\/em>, highlights where those gaps are creating risk and where stronger growth opportunities may be getting missed.<\/p>\n<\/div>\n<div>\n<p>    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"21389375\",\n    formId: \"d911157c-9c8c-44e8-b8ab-d273a8e131ed\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<div>\n<h4>Why This Matters to Executives at Large Financial Institutions<\/h4>\n<p>Marketing leaders are under pressure to prove ROI, yet many institutions still can\u2019t clearly measure what is working. This report shows how banks and credit unions are budgeting, measuring performance, and where the data falls short.<\/p>\n<ol>\n<li><strong>Affiliate marketing remains underused.<\/strong> Only about a third of institutions use affiliate or partner marketing, yet 1 in 5 call it their most under leveraged channel.<\/li>\n<li><strong>Marketing dollars are going to the wrong place:<\/strong> Paid search gets the largest share of budget, yet email is most often cited as the strongest ROI channel.<\/li>\n<li><strong>The budget process is still backward-looking.<\/strong> Nearly 6 in 10 institutions set their marketing budget by adjusting last year\u2019s number.<\/li>\n<li><strong>Measurement is still a structural problem.<\/strong> Nearly 6 in 10 say their core or CRM limits ROI measurement, and not one institution surveyed said it could reliably attribute results across all outcomes measured.\u00a0<\/li>\n<\/ol>\n<p><strong>126 senior executives<\/strong> at U.S. banks and credit unions were surveyed. 48% of respondents were from banks and 52% work at credit unions.<\/p>\n<\/div>\n<div>\n<p>&#x2714;&#xfe0f; Learn which marketing channel delivers the most impact\u2014but is the most under-leveraged<\/p>\n<\/div>\n<div>\n<p>&#x2714;&#xfe0f; Understand why you may be giving budget to the wrong marketing channels<\/p>\n<\/div>\n<div>\n<p>&#x2714;&#xfe0f; Identify why getting attribution, measurement, and outcome-based accountability is critical<\/p>\n<\/div>\n<div>\n<p>&#x2714;&#xfe0f; Discover the 3 things needed to make marketing a growth strategy<\/p>\n<\/div>\n<div>\n<h4>Who is This Report For?<\/h4>\n<ul>\n<li><strong>Head of Business:<\/strong>\u00a0The report helps connect channel decisions to revenue and acquisition outcomes. The real issue is not just lead volume, but whether spend is translating into efficient growth.<\/li>\n<li><strong>CMO \/ Head of Marketing:<\/strong> Paid search commands spend, while stronger ROI signals come from email and affiliate\/partner marketing. That matters for leaders who own channel strategy, budget allocation, and ROI accountability.<\/li>\n<li><strong>CFO:<\/strong>\u00a0Nearly 6 in 10 institutions still set marketing budgets by adjusting last year\u2019s number, while 60% say their core or CRM limits ROI measurement. That makes marketing ROI a spend-discipline and governance issue, not just a reporting issue.<\/li>\n<li><strong>Head of Affiliates:<\/strong>\u00a0Only about one-third of institutions actively invest in affiliate\/partner marketing, yet one in five call it their most underleveraged channel. That is a strong signal for teams focused on scaling partner-led acquisition.<\/li>\n<\/ul>\n<\/div>\n<div>\n<h4>Why Download This Report?\u00a0<\/h4>\n<p>There is limited large-scale data on how senior executives at banks and credit unions evaluate channel effectiveness, budget allocation, and marketing ROI. Based on a survey of 126 senior executives from U.S. banks (48% of respondents) and credit unions (52% of respondents), this research gives leaders a clearer view into how other financial institutions are approaching critical decisions. <\/p>\n<\/div>\n<p><p>\n        <a href=\"#download\">Email me my free report <\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_height\":1548,\"image_position\":\"center-right\",\"image_width\":2650,\"media_visibility\":\"m\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"The Marketing ROI Gap in Banking: How Financial Institutions Spend, Measure, and (Struggle to) Prove Marketing's Value\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\",\"title_style\":\"h4\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png\",\"image_alt\":\"Promotional graphic from Fintel Connect asking \u201cCan You Prove What Your Marketing Spend Is Delivering?\u201d alongside a report titled \u201cThe Marketing ROI Gap in Banking\u201d by Cornerstone Advisors, highlighting insights from 126 U.S. banking executives. The image features a tablet displaying digital marketing icons flowing upward, representing effective marketing channels for financial services and the role of an affiliate marketing agency in channel spend, ROI, and attribution gaps.\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>New research from <a href=\\\"https:\/\/www.crnrstone.com\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Cornerstone Advisors<\/a>, in partnership with <a href=\\\"https:\/\/www.fintelconnect.com\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Fintel Connect<\/a>, shows that large financial institutions are under growing pressure to prove marketing\u2019s value, even as weak measurement and attribution make it harder to align spend with results. This report, <em>The Marketing ROI Gap in Banking<\/em>, highlights where those gaps are creating risk and where stronger growth opportunities may be getting missed.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_background\":\"#022658\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"html\",\"props\":{\"class\":\"uk-section-primary uk-light uk-padding\",\"content\":\"<script charset=\\\"utf-8\\\" type=\\\"text\/javascript\\\" src=\\\"\/\/js.hsforms.net\/forms\/embed\/v2.js\\\"><\/script>\\n<script>\\n  hbspt.forms.create({\\n    portalId: \\\"21389375\\\",\\n    formId: \\\"d911157c-9c8c-44e8-b8ab-d273a8e131ed\\\",\\n    region: \\\"na1\\\"\\n  });\\n<\/script>\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>Why This Matters to Executives at Large Financial Institutions<\/h4>\n\n\\n\n\n<p>Marketing leaders are under pressure to prove ROI, yet many institutions still can\u2019t clearly measure what is working. This report shows how banks and credit unions are budgeting, measuring performance, and where the data falls short.<\/p>\n\n\\n\n\n<ol>\\n\n\n<li><strong>Affiliate marketing remains underused.<\/strong> Only about a third of institutions use affiliate or partner marketing, yet 1 in 5 call it their most under leveraged channel.<\/li>\n\n\\n\n\n<li><strong>Marketing dollars are going to the wrong place:<\/strong> Paid search gets the largest share of budget, yet email is most often cited as the strongest ROI channel.<\/li>\n\n\\n\n\n<li><strong>The budget process is still backward-looking.<\/strong> Nearly 6 in 10 institutions set their marketing budget by adjusting last year\u2019s number.<\/li>\n\n\\n\n\n<li><strong>Measurement is still a structural problem.<\/strong> Nearly 6 in 10 say their core or CRM limits ROI measurement, and not one institution surveyed said it could reliably attribute results across all outcomes measured.\u00a0<\/li>\n\n\\n<\/ol>\n\n\\n\n\n<p><strong>126 senior executives<\/strong> at U.S. banks and credit unions were surveyed. 48% of respondents were from banks and 52% work at credit unions.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-4,1-4,1-4,1-4|1-2,1-2,1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>&#x2714;&#xfe0f; Learn which marketing channel delivers the most impact\u2014but is the most under-leveraged<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>&#x2714;&#xfe0f; Understand why you may be giving budget to the wrong marketing channels<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>&#x2714;&#xfe0f; Identify why getting attribution, measurement, and outcome-based accountability is critical<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>&#x2714;&#xfe0f; Discover the 3 things needed to make marketing a growth strategy<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>Who is This Report For?<\/h4>\n\n\\n\n\n<ul>\\n\n\n<li><strong>Head of Business:<\/strong>\u00a0The report helps connect channel decisions to revenue and acquisition outcomes. The real issue is not just lead volume, but whether spend is translating into efficient growth.<\/li>\n\n\\n\n\n<li><strong>CMO \/ Head of Marketing:<\/strong> Paid search commands spend, while stronger ROI signals come from email and affiliate\/partner marketing. That matters for leaders who own channel strategy, budget allocation, and ROI accountability.<\/li>\n\n\\n\n\n<li><strong>CFO:<\/strong>\u00a0Nearly 6 in 10 institutions still set marketing budgets by adjusting last year\u2019s number, while 60% say their core or CRM limits ROI measurement. That makes marketing ROI a spend-discipline and governance issue, not just a reporting issue.<\/li>\n\n\\n\n\n<li><strong>Head of Affiliates:<\/strong>\u00a0Only about one-third of institutions actively invest in affiliate\/partner marketing, yet one in five call it their most underleveraged channel. That is a strong signal for teams focused on scaling partner-led acquisition.<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}],\"name\":\"Hero\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>Why Download This Report?\u00a0<\/h4>\n\n\\n\n\n<p>There is limited large-scale data on how senior executives at banks and credit unions evaluate channel effectiveness, budget allocation, and marketing ROI. Based on a survey of 126 senior executives from U.S. banks (48% of respondents) and credit unions (52% of respondents), this research gives leaders a clearer view into how other financial institutions are approaching critical decisions. <\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Email me my free report \",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"#download\",\"link_title\":\"Get the guide \"}}],\"name\":\"CTA Button\"}]}]}]}],\"version\":\"5.0.29\",\"yooessentialsVersion\":\"3.0.5\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Marketing ROI Gap in Banking: How Financial Institutions Spend, Measure, and (Struggle to) Prove Marketing&#8217;s Value New research from Cornerstone Advisors, in partnership with [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":1732359,"parent":1721936,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1732352","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Marketing ROI Gap in Banking | Fintel Connect<\/title>\n<meta name=\"description\" content=\"New research from Cornerstone Advisors, in partnership with Fintel Connect, shows financial institutions are under pressure to prove marketing ROI, but weak measurement and attribution make it difficult to connect spend with results. This report highlights where these gaps create risk and where growth opportunities may be being missed. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/guides\/bank-and-financial-marketing-roi-report\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing ROI Gap in Banking | Fintel Connect\" \/>\n<meta property=\"og:description\" content=\"New research from Cornerstone Advisors, in partnership with Fintel Connect, shows financial institutions are under pressure to prove marketing ROI, but weak measurement and attribution make it difficult to connect spend with results. This report highlights where these gaps create risk and where growth opportunities may be being missed. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fintelconnect.com\/fr\/guides\/bank-and-financial-marketing-roi-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Fintel Connect\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/\",\"name\":\"The Marketing ROI Gap in Banking | Fintel Connect\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/WordPress-Cornerstone-Report-Image.png\",\"datePublished\":\"2026-04-27T23:19:22+00:00\",\"description\":\"New research from Cornerstone Advisors, in partnership with Fintel Connect, shows financial institutions are under pressure to prove marketing ROI, but weak measurement and attribution make it difficult to connect spend with results. This report highlights where these gaps create risk and where growth opportunities may be being missed. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/WordPress-Cornerstone-Report-Image.png\",\"contentUrl\":\"https:\\\/\\\/www.fintelconnect.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/WordPress-Cornerstone-Report-Image.png\",\"width\":1920,\"height\":940,\"caption\":\"Promotional graphic from Fintel Connect asking \u201cCan You Prove What Your Marketing Spend Is Delivering?\u201d alongside a report titled \u201cThe Marketing ROI Gap in Banking\u201d by Cornerstone Advisors, highlighting insights from 126 U.S. banking executives. The image features a tablet displaying digital marketing icons flowing upward, representing effective marketing channels for financial services and the role of an affiliate marketing agency in channel spend, ROI, and attribution gaps.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/bank-and-financial-marketing-roi-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fintelconnect.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.fintelconnect.com\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Marketing ROI Gap in Banking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fintelconnect.com\\\/#website\",\"url\":\"https:\\\/\\\/www.fintelconnect.com\\\/\",\"name\":\"Fintel Connect\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fintelconnect.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Marketing ROI Gap in Banking | Fintel Connect","description":"New research from Cornerstone Advisors, in partnership with Fintel Connect, shows financial institutions are under pressure to prove marketing ROI, but weak measurement and attribution make it difficult to connect spend with results. This report highlights where these gaps create risk and where growth opportunities may be being missed. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fintelconnect.com\/fr\/guides\/bank-and-financial-marketing-roi-report\/","og_locale":"fr_CA","og_type":"article","og_title":"The Marketing ROI Gap in Banking | Fintel Connect","og_description":"New research from Cornerstone Advisors, in partnership with Fintel Connect, shows financial institutions are under pressure to prove marketing ROI, but weak measurement and attribution make it difficult to connect spend with results. This report highlights where these gaps create risk and where growth opportunities may be being missed. Learn more.","og_url":"https:\/\/www.fintelconnect.com\/fr\/guides\/bank-and-financial-marketing-roi-report\/","og_site_name":"Fintel Connect","og_image":[{"width":1920,"height":940,"url":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png","type":"image\/png"}],"twitter_misc":{"Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/","url":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/","name":"The Marketing ROI Gap in Banking | Fintel Connect","isPartOf":{"@id":"https:\/\/www.fintelconnect.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/#primaryimage"},"image":{"@id":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png","datePublished":"2026-04-27T23:19:22+00:00","description":"New research from Cornerstone Advisors, in partnership with Fintel Connect, shows financial institutions are under pressure to prove marketing ROI, but weak measurement and attribution make it difficult to connect spend with results. This report highlights where these gaps create risk and where growth opportunities may be being missed. Learn more.","breadcrumb":{"@id":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/#primaryimage","url":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png","contentUrl":"https:\/\/www.fintelconnect.com\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Image.png","width":1920,"height":940,"caption":"Promotional graphic from Fintel Connect asking \u201cCan You Prove What Your Marketing Spend Is Delivering?\u201d alongside a report titled \u201cThe Marketing ROI Gap in Banking\u201d by Cornerstone Advisors, highlighting insights from 126 U.S. banking executives. The image features a tablet displaying digital marketing icons flowing upward, representing effective marketing channels for financial services and the role of an affiliate marketing agency in channel spend, ROI, and attribution gaps."},{"@type":"BreadcrumbList","@id":"https:\/\/www.fintelconnect.com\/guides\/bank-and-financial-marketing-roi-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fintelconnect.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.fintelconnect.com\/guides\/"},{"@type":"ListItem","position":3,"name":"The Marketing ROI Gap in Banking"}]},{"@type":"WebSite","@id":"https:\/\/www.fintelconnect.com\/#website","url":"https:\/\/www.fintelconnect.com\/","name":"Fintel Connect","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fintelconnect.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"}]}},"_links":{"self":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/pages\/1732352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/comments?post=1732352"}],"version-history":[{"count":16,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/pages\/1732352\/revisions"}],"predecessor-version":[{"id":1732440,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/pages\/1732352\/revisions\/1732440"}],"up":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/pages\/1721936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/media\/1732359"}],"wp:attachment":[{"href":"https:\/\/www.fintelconnect.com\/fr\/wp-json\/wp\/v2\/media?parent=1732352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}