Fournir des flux de donn\u00e9es produits standardis\u00e9s<\/strong><\/p>\nDonn\u00e9es propres et structur\u00e9es \u2192 pr\u00e9cision plus \u00e9lev\u00e9e \u2192 citations IA plus fiables.<\/p>\n
ii) Auditer les sorties des LLM pour vos cat\u00e9gories de produits cl\u00e9s<\/strong><\/p>\nInvites de test telles que :<\/p>\n
\n- \n
\u201cmeilleurs comptes d'\u00e9pargne \u00e0 int\u00e9r\u00eat \u00e9lev\u00e9\u201d<\/p>\n<\/li>\n
- \n
\u201cmeilleures cartes de cr\u00e9dit pour \u00e9tudiants\u201d<\/p>\n<\/li>\n
- \n
\u201cmeilleurs comptes ch\u00e8ques pour voyageurs\u201d<\/p>\n<\/li>\n<\/ul>\n
\u00c9valuez votre pr\u00e9sence sur Gemini, ChatGPT, Copilot et Perplexity.<\/p>\n
iii) Collaborer sur le contenu \u00e9ducatif avec les \u00e9diteurs<\/strong><\/p>\nLes guides informatifs se classent en t\u00eate de la logique d'extraction de l'IA.<\/p>\n
Aligner les m\u00e9triques de performance des affili\u00e9s avec les objectifs de visibilit\u00e9<\/strong><\/p>\nSuivez non seulement les ventes pilot\u00e9es par le CPA, mais aussi :<\/p>\n
\n- \n
visibilit\u00e9<\/p>\n<\/li>\n
- \n
Citations<\/p>\n<\/li>\n
- \n
taux d'inclusion<\/p>\n<\/li>\n<\/ul>\n
v) Restructurer les pages de produits d\u00e9tenues par la banque<\/strong><\/p>\nConvertissez-les en formats que les LLM comprennent (tableaux, FAQ, sch\u00e9mas).<\/p>\n
6. Voici une liste de foires aux questions sur la mani\u00e8re dont la visibilit\u00e9 des banques sur les LLM est affect\u00e9e par les affili\u00e9s :<\/span><\/h2>\nQ1\u00a0: Pourquoi les LLM pr\u00e9f\u00e8rent-ils les sites d'affiliation aux sites bancaires\u00a0?<\/strong>
\nParce que les affili\u00e9s pr\u00e9sentent des informations structur\u00e9es, fr\u00e9quemment mises \u00e0 jour et impartiales qui correspondent \u00e0 la fa\u00e7on dont les LLM \u00e9valuent la confiance.<\/p>\nQ2\u00a0: La pr\u00e9sence sur les sites d\u2019affiliation garantit-elle la visibilit\u00e9 de l\u2019IA\u00a0?<\/strong>
\nNon \u2014 mais cela augmente consid\u00e9rablement vos chances sur plusieurs moteurs d'IA.<\/p>\nQ3 : Quel est le moyen le plus rapide pour une banque d'am\u00e9liorer sa visibilit\u00e9 en mati\u00e8re d'IA ?<\/strong>
\nMettez \u00e0 jour vos listes d'affili\u00e9s avec des donn\u00e9es pr\u00e9cises et assurez-vous que les meilleurs \u00e9diteurs repr\u00e9sentent vos produits.<\/p>\nLes grands mod\u00e8les de langage (LLM) d\u00e9pendent-ils tous \u00e9galement des affili\u00e9s ?<\/strong>
\nVotre rapport montre que Perplexity et Copilot s'appuient fortement sur des affili\u00e9s ; Gemini fait r\u00e9f\u00e9rence \u00e0 davantage de contenu d\u00e9tenu par la FI.<\/p>\n\u00c0 quelle fr\u00e9quence les banques doivent-elles actualiser la liste de leurs affili\u00e9s ?<\/strong>
\nMensuel pour les produits bas\u00e9s sur le tarif ; trimestriel pour les produits statiques.<\/p>\nQ6 : Les outils d'IA finiront-ils par contourner les affili\u00e9s ?<\/strong>
\nPas \u00e0 court terme. Les moteurs d'IA n\u00e9cessitent des donn\u00e9es structur\u00e9es provenant de tiers, exactement ce que produisent les affili\u00e9s.<\/p>\nQ7 : Les petites banques peuvent-elles rivaliser gr\u00e2ce aux affili\u00e9s ?<\/strong>
\nOui \u2014 la visibilit\u00e9 des affili\u00e9s met sur un pied d\u2019\u00e9galit\u00e9 les petits \u00e9tablissements en leur donnant un acc\u00e8s \u00e9gal aux parcours de d\u00e9couverte de l\u2019IA.<\/p>\nQ8 : La visibilit\u00e9 des affili\u00e9s devient-elle un avantage concurrentiel ?<\/strong>
\nAbsolument. \u00c0 l'\u00e8re de l'IA, la visibilit\u00e9 des affili\u00e9s est<\/strong> visibilit\u00e9 de la marque.<\/p>\nConclusion :<\/p>\n
Les affili\u00e9s ne sont plus des partenaires optionnels pour les banques \u2014 ils constituent le lien entre votre marque et la d\u00e9couverte par l'IA des consommateurs. Alors que les LLM continuent de s'appuyer sur du contenu financier structur\u00e9 et tiers, les banques doivent g\u00e9rer proactivement les relations avec les affili\u00e9s pour garantir que leurs produits sont repr\u00e9sent\u00e9s de mani\u00e8re pr\u00e9cise et mise en avant dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA.<\/p>","protected":false},"excerpt":{"rendered":"
To improve your bank’s visibility on AI Search Engines, marketing managers need to become familiar with how LLMs consume and display content. Publishers and affiliates […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1731039","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n
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